▶️ YouTubers cash in

Happy Wednesday! Inflation fell for the second straight month in November. Perhaps it’s finally ready to imitate our crypto portfolio and just keep going down.

Mentioned in today’s edition: YouTube, Instagram, and Twitter. Plus one simple positioning trick any freelancer can use to get more clients, how to set effective boundaries when you work for yourself, and the best place to “eavesdrop” on your customers.

Read time: 3 minutes and 44 seconds

Making the Rounds

  • Private equity firms shell out millions for YouTubers’ back catalogs. Musicians like Bob Dylan and Bruce Springsteen aren’t the only ones getting big offers to sell the revenue from their back catalogs. Now YouTubers are getting in on the action too. You never know what your content might be worth one day.
  • Instagram launches new features imitating Twitter and BeReal. Its new Notes feature lets users update followers with just text and emojis, while the Candid feature lets them share Stories that can only be seen by those who share their own Candids as well. Moral of the story: “swipe and deploy” continues to be an effective product strategy if you’re a social media platform.
  • Over 100+ Twitter employees deactivated from Slack after missing a weekend email from CEO Elon Musk. The Saturday email included an anti-leaking pledge employees were asked to sign. Those that didn’t sign it (or simply didn’t see it because they were too busy eating candy canes and drinking rum-and-eggnogs) lost access to all work systems. Woops.

Working With Clients

A Simple Positioning Trick Any Freelancer Can Use to Get More Clients

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.

Working For Yourself

Wish I Was Free, But…

The numbers are in:

For many of us, working from home often means working (a lot) more than 8 hours a day.

And with notifications pouring in from dawn ‘till dusk (and sometimes even long past then)…

Maintaining more than a shred of work/life balance is a constant battle.

So here’s a simple tip to help you stay sane:

Use “work speak” to set effective boundaries.

Since your home and your office may be the same place, being “out of office” doesn’t have to apply only when you’re away from the computer. 

It can simply mean you’re unavailable.

Whether that’s because you’re doing deep work on a project or going deep into the next season of Schitt’s Creek.

And “meetings” don’t always have to be work-related — they can also be calls to catch up with family or friends.

Bottom line is:

Many people have an easier time understanding (and respecting) your boundaries when you use the right language to set them.

From The Paid Ads Gig

I Ain’t Been Dropping No Eaves Sir

Crafting a profitable paid ad campaign starts with market research.

Understanding what problems your customers are having, what underlying beliefs they have about their problems, who else they’re listening to, and what specific tools they’re using to try and solve their problems is essential to targeting them effectively.

But traditional forums are basically extinct.

So, what’s the best place to “eavesdrop” on your customers?


With over 430 million monthly active users and niche-specific subreddits for basically any topic you can imagine.

It’s a treasure trove of insights into the psychology of your target market.

Just add “reddit” to anything you’re searching for.


  • “How to make money online reddit”
  • “Freelance copywriting reddit”
  • “How to run ads on facebook reddit”

Then, aside from any niche-specific subreddits, be sure to check out:

Final pro tip: filter by Top and All Time to see discussions that have resonated the most.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

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But what else? Discover more trends by signing up to The Average Joe, a free 3x-weekly newsletter covering the latest market trends and stocks.

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Quote of the Day

“There are in nature neither rewards nor punishments — there are consequences.”

— Robert G. Ingersoll

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