Happy Monday! It’s a great day to give thanks for being alive 🙏
Here’s what’s happening…
Making the Rounds
- Twitter accuses Elon of violating NDA. After tweeting on Friday that his takeover bid of the company was “temporarily on hold,” pending an analysis to verify that fake/spam/duplicate accounts make up less than 5% of users, the company accused Musk of violating an NDA by revealing they only sampled 100 users to come up with that 5% number. We’re no statisticians… but that seems a touch on the small side.
- 180 million people have used Snapchat’s new crying filter. Talk about going viral. Since launching a little over a week ago, a whopping 180 million Snapchatters have tried out the new Crying Lens.
- Project Cambria: new VR headset coming to a Meta Store near you? Turns out that $10 billion dollar annual budget for AR/VR may be starting to yield fruit after all. Meta’s newest VR headset, codenamed Project Cambria, is reportedly lightyears ahead of the Quest 2 in terms of resolution and immersiveness. Zuckerberg thinks it has the potential to eventually replace laptops and workstations.
Working With Clients
Why “One” is the Most Dangerous Number in Business
One big advantage of freelancing is being able to diversify your income streams.
There’s a reason they say “one” is the most dangerous number in business…
Because if you rely exclusively on…
- One traffic source
- One ad account
- Or one client
… for all of your income, then you’re in a very precarious place.
And it wouldn’t take much to knock you off your perch.
A word to the wise:
Avoid relying on one client for 100% of your income.
Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.
Plus, as you build your track record…
The list of clients you’ve worked with in the past will grow…
Which can also serve as a back-up plan if you need to drum up work.
Working For Yourself
This is a Meeting-Free Zone
Meetings can be a major timesuck.
Especially if you’re collaborating across different time zones.
So if you want to protect your time and maximize efficiency…
Focus on asynchronous communication instead.
What is asynchronous communication?
It’s any one-way message where the sender and recipient are not synchronized.
- Voice notes
- Screencast videos
The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…
Plus hearing someone’s voice or seeing their face helps build a stronger connection.
When it comes to recording screencast videos, our weapon of choice is SnagIt.
And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.
Just make sure to keep your voice notes short and punchy.
Otherwise, your colleagues may come to dread them.
From The Copywriting Gig
Scrap Those $5 Dollar Words
Writing copy isn’t like writing essays in college. You don’t get bonus points for using big words.
In fact, it’s the opposite — the more $5 dollar words you use, the fewer sales you’ll make.
It’s not because everyone reading your copy is dumb.
It’s because simple words get read faster.
And the easier it is for people to grasp what you’re trying to say, the more people you’ll get to take action.
So aim for short, punchy words with 2-3 syllables. And try to avoid anything with 5 or more.
Run your copy through a tool like Hemingway to see how you’re doing.
If you can spit out sales copy at a 5th-grade reading level…
You’ll be one step closer to writing winning pieces that make your client’s cash register ring off the hook.
Quote of the Day
“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.”
— Napoleon Hill