🛒 Wayfair lays off 870 people

Happy Wednesday! Welcome back to The Gig, the daily newsletter helping 2,000+ freelancers go beyond the 9 to 5 and build profitable client businesses.

Mentioned in today’s issue: B2B buyers, Google, and Wayfair. Plus how to interpret base rates on Upwork, a simple productivity tip Asana can’t compete with, and how being strategically lazy can help media buyers get better results from paid ads.

Read time: 2 minutes and 50 seconds 

Making the Rounds

  • B2B buyers prefer self-serve content to a traditional sales process. This new report of 2,185 B2B buyers found that almost all preferred self-serve content like reviews, videos, and product demos to speaking with a salesperson. In other news, water — WET!
  • Google not labeled a publisher by Australian court. The ruling settled a defamation lawsuit from 2004 that claimed Google was responsible for the articles published by others.
  • Wayfair lays off 870 employees after post-pandemic slowdown. The layoff represents 5% of its global workforce after seeing a 15% decrease in net revenue this year.

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Working With Clients

When You See the Base Rate on an Upwork Job

If you’re a new freelancer applying to jobs on Upwork…

It can be easy to get intimidated.

So here’s a tip that’ll help you land more gigs:

The hourly rate or fixed price portion of the job is virtually meaningless.

In our experience, it has almost no relation to what a client looking for OR is willing to pay for a specific job.

Clients will often throw up an arbitrary number just to see what comes in…

Not realizing how it influences the proposal they attract.

And even if the rate they post is rooted in reality…

That doesn’t mean they won’t pay more to get the right freelancer.

So the next time you find a job you think you’d be good for…

Ignore the rate.

Don’t be afraid to put in a proposal with a quote way above or below what they posted.

The results may surprise you.

Working For Yourself

Asana Ain’t Got Sh*t On This

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like finding the perfect GIF or meme to get your point across 😉

From The Paid Ads Gig

Strategic Laziness For the Win

Hooks are often what separate winning video ads from creatives that won’t convert.

So…

If you’re producing video ads, or having someone else produce them for you…

Record the first 5 seconds separately from the rest of the video ad.

This way, you can easily transplant new hooks onto an existing video to test new angles.

And what you’ll find is…

A new hook can extend the life of a winning video ad, sometimes by a lot.

Eliminating the need to create entirely new videos from scratch.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Business opportunities are like buses, there’s always another one coming.”

— Richard Branson

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