📺 Watchbait

Happy Thursday! Today is the last day of Q1. 

Here’s what’s new…

Freelance Economy News

  • Facebook cracks down on watchbait. First it was clickbait, now it’s “watchbait.” Facebook warned advertisers their videos will now get less reach if they’re guilty of “withholding, misleading, or sensationalizing” — as direct response companies everywhere let out a collective groan.
  • Meta’s post-iOS ad performance is getting better. There may be light at the end of the funnel after all. According to AppsFlyer’s Performance Index, Meta Ads performance is starting to improve. It’s about time.

  • Is Google planning to compete with Calendly? The latest update for Google Calendar offers a lot of the same functionality: a hosted booking page and the ability for people to pick a date and time to schedule a meeting with you. Small caveat: you’ll need the Business Standard version of Google Workspace to get access to it.

Working With Clients

Bringing Home the Bacon

One of the best parts about freelancing is the ability to renegotiate and raise your rates with every new client.

But there’s an unpleasant surprise waiting for you when you do…

Transaction fees.

The more you invoice for, the more Stripe or PayPal takes off the top.

That’s why it’s essential to minimize transaction fees wherever possible (along with conversion fees if you’re working internationally).

They’ll add up to many thousands of dollars over the course of your career.

Wise is our weapon of choice.

But regardless of whoever you go with, always be on the lookout for ways to pay less in fees.

Working For Yourself

Files Gone Wild

If you’re looking for ways to work faster + get more stuff done in less time…

Keeping your digital workspace organized is just as important as keeping your physical workspace organized.

Here are a few tips to help you digitally declutter:

  • Establish a naming convention for files (ex: [CLIENT] – Document Name – MM/DD/YYYY)
  • Create a master folder
  • Organize subfolders with numbers (ex: “01. [FOLDER]”)
  • Maintain a tracking sheet (with links to all documents for a given project)
  • Have a dedicated scratch pad (for quick notes or off the cuff calculations)

From The Copywriting Gig

Swiping From the Revolutionary’s Playbook to Sway Your Prospects

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time and money, make them look smart, etc).

A winning offer or marketing campaign always has both.

Quote of the Day

“I never dreamed about success. I worked for it.”

Estée Lauder