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Mentioned in today’s edition: Twitter, Elon Musk, and Mastodon. Plus findings from a Harvard study on successful freelancers, the most effective investment strategy, and an old school attribution strategy for paid ads.

Read time: 3 minutes and 45 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. 

But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. 

So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon reveals plan for Twitter payments during livestream. The company filed paperwork last week that would let it process payments, and on a recent livestream meeting with advertisers, Musk explained his plan to enable users to send money directly through Twitter. He wasn’t done making news though…
  • Twitter’s remote work policy is cancelled. In his first email to the employees of his latest acquisition, Elon Musk banned remote work — unless he personally approved it. Employees are now expected in the office at least 40 hours per week. Welcome back to the slag heap.
  • The ultimate beginner’s guide to Mastodon. One of the beneficiaries of the recent turmoil at Twitter has been Mastodon, a decentralized social media platform. It’s added 640k+ users since Elon took over. Check out this article from the WSJ to get an inside look at what it’s like and how it works.

Working With Clients

Harvard Study Reveals the Secrets of Successful Freelancers

Easy come, easy go.

A low barrier to entry means that anyone can become a freelancer with little to no experience…

But it also means a lot of people wash out without ever finding success.

If you’d like to avoid being one of them, check out the article below.

Inside, you’ll discover important findings from a study done by Harvard Business Review on 218 freelancers — and more importantly, the companies who hired them.

Read it here:

[READ]: What Success Freelancers Do Differently

Working For Yourself

When the Client Asks If You Can Write the Copy and Build the Lander

Finance experts say the secret to building wealth is compound interest.

That’s why Warren Buffett accumulated 97% of his wealth after his 65th birthday.

But while we may not all be able to replicate Buffett’s investing success…

There’s another way freelancers can put this mechanism to work for themselves:

By stacking high-income skills.

You see, it takes a very long time to master a deep skill like copywriting or media buying…

And while it’s definitely worth committing to…

If you can develop other skills that complement or intersect with your primary skill…

And make yourself a “double threat”…

You can see some explosive gains.

For example: 

Most copywriters know nothing about paid traffic…

And most media buyers can’t write copy.

The same thing goes for copywriting and graphic design or funnel building.

It’s an unusual combo you don’t see very often.

So by developing competence where those two skills intersect, you can carve out a unique position in the market…

Opening the door to many more opportunities than most other freelancers will ever get.

And over time, mastering these skills will deliver a much higher return than any other investment you could make (unless you are Warren Buffett, of course ;).

From The Paid Ads Gig

Try This Old School Attribution Solution For Paid Ads

Attributing views, clicks, and conversions is a pain in the neck these days.

Especially if you’ve got a mix of organic and paid traffic from different platforms all flowing into the same funnel.

But the good news is…

There’s an old school strategy that can help you combat attribution problems:

Building separate funnels for each traffic source.

If you’ve only got traffic from one source (like Facebook, YouTube, organic, etc) coming into a specific funnel, attributing ROI is a cakewalk.

There is a bit more work up front to get this set up…

But as you (or your client’s) company grows, you’ll be glad you did it.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • Evergreen by NurtureKit: Evergreen helps creators, coaches, and consultants use email marketing automation to convert subscribers into customers without the headache of tech.
  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
  • The Daily Upside: Insightful business news that respects your time and intelligence.

Quote of the Day

“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.”

— Peter Drucker

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