Happy Tuesday! Here’s a fun fact: Google’s original name was Backrub, based on the fact that it analyzed backlinks to determine search ranking.
It was eventually renamed Google after the word “googol” — aka how to express the number 1 followed by 100 zeros. Trot that bad boy out on your next client meeting and let us know how it goes.
Now let’s get you caught up on what’s going on…
Making the Rounds
- Tech industry group attempts to block new Texas social media law. The Lone Star State recently introduced a law “prohibiting social media platforms from suppressing posts based on viewpoint,” allowing users to sue platforms if their posts are removed. But a tech industry group has filed an emergency petition hoping to block the law from taking effect. We’ll be watching this one closely, as it could accelerate the “splinternet” within the U.S.
- The new frontier of product placement is here. You’ll be able to tell your grandkids you were around back when product placement had to be done IRL. Soon, advertisers will be able to buy ad space in your favorite movies and TV shows after the fact — at least according to Amazon and Peacock. Look out for a Gig placement in the next season of Jack Reacher.
- Elon says Twitter deal “cannot move forward” until the company provides proof of bot count. The Tesla CEO tweeted at 3:32 AM EST this morning that Twitter must show proof that fake/spam/duplicate accounts amount to less than 5% of total users, or the deal’s off. Stay tuned.
Working With Clients
It Might Be Time to Join a Mastermind… Just Not This Kind
People need to know who you are and what you can do before they’ll hire you.
And most freelancers try to bridge this gap on an “as needed” basis by…
- Applying to jobs on freelancing platforms
- Sending out cold emails and DMs
- Running ads
But there’s another way to skin the cat:
Joining a paid mastermind group.
Now, you don’t want to join just any mastermind…
Instead, look for one that has a lot of business owners in the group.
Because many of these folks could be potential clients.
And by joining the group and networking with them, you get the chance to do two things:
1 – Demonstrate your skills
2 – Show you care about investing in yourself
Aim to add value wherever you can (without expecting anything in return) and you’ll be hard pressed not to generate a few referrals.
Working For Yourself
A Different Kind of Compound Interest
Finance experts say the secret to building wealth is compound interest.
That’s why Warren Buffett accumulated 97% of his wealth after his 65th birthday.
But while we may not all be able to replicate Buffett’s investing success…
There’s another way freelancers can put this mechanism to work for themselves:
By stacking high-income skills.
You see, it takes a very long time to master a deep skill like copywriting or media buying…
And while it’s definitely worth committing to…
If you can develop other skills that complement or intersect with your primary skill…
You can see some explosive gains.
Most copywriters know nothing about paid traffic…
And most media buyers can’t write copy.
The same thing goes for copywriting and graphic design or funnel building.
It’s an unusual combo you don’t see very often.
So by developing competence where those two skills intersect, you can carve out a unique position in the market…
Opening the door to many more opportunities than most other freelancers will ever get.
And over time, mastering these skills will deliver a much higher return than any other investment you could make (unless you are Warren Buffett, of course ;).
Tools We Love
How to Lose Friends and Annoy People
Ever been on call with someone who had lots of background noise?
But… it’s even worse when you’re the one with the bad background noise.
That’s where Krisp comes in.
It’s a free software solution that completely eliminates background noise.
And when we say completely, we mean it.
Whether it’s a barking dog, crying baby, or a computer fan so loud it could pass for a vacuum cleaner…
Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.
Quote of the Day
“The most successful people see adversity not as a stumbling block, but as a stepping-stone to greatness.”
— Shawn Anchor