🤏 Tiny copy tweak

Happy Friday! If you do any work with webinar funnels, make sure to check out yesterday’s episode of Inspector Lander. Inside, we audited a killer registration page example that definitely belongs in your swipe file.

Discussed in today’s newsletter: Mobile sales, Twitter Gold, and video ads. Plus how to say goodbye to impostor syndrome, and a tiny tweak to make your copy more believable.

Read time: 2 minutes and 6 seconds

Making the Rounds

  • Mobile sales accounted for 38.4% of all digital commerce in Q4 of 2022. A new report from Comscore found mobile was responsible for $127.5 billion in sales in the final quarter of last year, up from $101 billion in Q4 of 2021. 
  • Twitter rumored to be planning a $1,000/mo price tag for gold check. The company has reportedly been reaching out to businesses to inform them of the price increase. 
  • Video ads now generate over 50% of revenue for all social media platforms. According to eMarketer, social video growth has exploded over the past several years, and is set to grow another 21.2% in 2023. File this one under #TikTokMadeMeDoIt. 

Working With Clients

Say Goodbye to Impostor Syndrome

Look professional on meetings and client calls.

In a world where sweats and a t-shirt are standard issue…

Not only does showing up dressed to impress tell clients you mean business…

It also keeps impostor syndrome in check.

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From The Copywriting Gig

Tiny Tweak to Make Your Copy More Believable

Round numbers trigger skepticism in copy.

That’s why specificity sells:

– 4.21X ROAS

– 179% increase

– Trusted by 3,364+ clients

Be specific if you want to be believed.

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Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

In Case You Missed It:

Quote of the Day

“It doesn’t matter how many times you have failed. You only have to be right once.”

— Mark Cuban

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Tools of the Trade

Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:

  • ConvertKit — Email marketing for creators. Simple, easy to use, and very cost-effective.
  • Kinsta — Super fast website hosting trusted by 25,000+ small businesses.
  • Fireflies — AI note-taker that can record client calls + create searchable transcripts.
  • Krisp — Eliminates echoes and background noise on calls and meetings using AI.
  • Wise — Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.

* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)