Happy Wednesday! Only two more days until Friday. Time to get after it 💪
Now let’s up on the latest…
Freelance Economy News
- TikTok starts beta testing search ads. The new feature allows advertisers to target people based on specific keywords. With Facebook’s ad tracking abilities still suffering post-iOS 14, the short-form video platform continues to pose a threat to its advertising business. And it may not stay short-form forever, since…
- Creators can now upload 10-minute videos to TikTok. When the platform launched, the max video length was 15 seconds. A year ago, it was increased to three minutes. Now users can upload videos up to 10 minutes long. As one person tweeted, “10 minutes is a damn tedtok.”
- Millennial brand gets a TikTok revival. Abercrombie & Fitch reported “triple-digit year-over-year-growth” in social selling on their latest earnings call. Moving to TikTok and focusing on what they call the “long weekend mindset” paid off handsomely during the pandemic.
Working With Clients
They Like Big Budgets and They Cannot Lie
If you’re on the hunt for the perfect freelance client, here’s a quick tip from Captain
America Obvious to help you narrow your search:
Bigger companies can afford to spend more on marketing.
You may have an easier time convincing a local business to hire you if you’re brand new…
But big companies always make better clients.
1 – Their products and services have already been validated by the market (people want them)
2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)
3 – They’re used to spending money on marketing (and freelancers)
Pro tip: put together custom sample pieces for every big client you’re pitching free of charge.
This delivers value up front and will help you immediately stand out.
Working For Yourself
Fire in the Hole
Workspace distractions sap your focus.
And while a cluttered desk may not *always* be the sign of a cluttered mind…
We’re firm believers in keeping your physical workspace organized.
As David Allen, productivity expert and author of Getting Things Done, says:
“When your space is filled up with things you haven’t organized, all of those things are constantly ‘yelling’ at you.”
So, if your office looks like a chaos grenade just went off…
Carve out 15 minutes to tidy it up this week and see how it affects your productivity.
From The Copywriting Gig
I Ain’t Been Droppin’ No Eaves Sir
Persuasive sales copy starts with market research.
Understanding what problems your customers are having, what underlying beliefs they have about their problems, and what specific words and phrases they use to describe them is essential to writing copy that converts.
But traditional forums have gone the way of the dodo bird.
So, what’s the best place to “eavesdrop” on your customers?
With over 430 million monthly active users and niche-specific subreddits for basically any topic you can imagine.
It’s a treasure trove of insights into the psychology of your target market.
Pro tip: filter by Top and All Time to see discussions that have resonated the most.
And be sure to check out:
Tools We Love
Landing Page Won’t Convert? This Might Be Why
There’s nothing worse than helping a client with the copy, design, or strategy for a new offer…
Only to find out the landing page doesn’t convert.
But before you scrap it and go back to the drawing board, make sure to look at how long it takes for the page to load.
According to HubSpot, website conversion rates drop by an average of 4.42% with each added second of load time.
That’s why we use Kinsta to host our WordPress websites.
Their global content delivery network includes servers in 200+ cities worldwide to give you blazing fast page speed…
So you can maximize conversions, sales, and profits.
Join 23,500+ companies who’ve made the switch to better, faster hosting with Kinsta today.
Quote of the Day
“Sleep is the interest we have to pay on the capital which is called in at death. The higher the interest rate and the more regularly it is paid, the further the date of redemption is postponed.”
— Arthur Schopenhauer