🤖 The rise of AI-generated imagery

Happy Monday! Another day, another dollar. Let’s get into it.

Mentioned in today’s issue: AI-generated images, Bounty, TikTok, and Pinterest. Plus how to upsell one-off clients, 11 WFH lessons learned, and what separates professional copywriters from amateurs. 

Estimated reading time: 4 minutes and 40 seconds

Making the Rounds

  • How AI-generated images are taking over. Ever heard of DALL-E or Midjourney? Even if you haven’t, you’ve likely seen their handiwork in your news feed. In this interview with The Verge, Midjourney founder David Holz discusses the rise of AI-generated images and where they’re headed in the next 5-10 years.
  • Bounty raises $4.7M to help people review products for cash on TikTok. Looking for a new income stream? You may soon be able to get paid to review products on TikTok. Bounty is an online service that pays reviewers up to $10 per 1k views on TikTok, and they’ve just closed a $4.7M seed round to help onboard the 750+ brands on their waitlist.
  • Pinterest beats expectations with pivot to video and ecommerce. In their latest quarterly earnings report, the company revealed revenue from shopping ads is growing 2X as overall revenue, with over 1 billion shoppable products on the platform. They also noted that 10% of user time on the platform is now spent watching videos. 

Working With Clients

Looking to Upsell a One-Off Client into an Ongoing Retainer? Fear Not…

No freelancer wants to spend all their time prospecting.

But if you’re stuck doing one-off projects for clients all the time…

You don’t have much choice.

That’s one of the reasons why monthly retainers can be so attractive:

It doesn’t take many to fill up your calendar.

Which means less time spent prospecting and more time spent doing work that pays.

Plus it gives you some predictable income you can use to budget, save, and invest with.

But how do you make the shift from one-off to ongoing?

Well, the playbook is the same pretty much regardless of which service(s) you provide:

STEP 1: Make sure one-off projects are successful

You can’t expect to upsell clients into ongoing arrangements if the initial project isn’t successful.

So make sure you’re doing everything you can to get your client a big win first.

You need a solid foundation to build on if you want them to pay you every month.

STEP 2: Identify ongoing work you can take off their plate

Start by thinking about it from the client’s perspective:

What ongoing work are they doing on a daily or weekly basis that you could take off their plate?

Some examples:

  • Writing emails
  • Running split-tests
  • Managing ad campaigns
  • Creating social media posts
  • Etc

Unless these activities fall within your client’s zone of genius, chances are they’d appreciate you taking it off their plate so they can focus on more important things, like leading the company and being a real CEO.

Often, the question isn’t “do they want to hire someone” — it’s “will this pay for itself?” and “can I trust you?”

STEP 3: Explain why it makes sense

Even if you’ve created some goodwill with your client, you still need to make a strong logical case for this new arrangement:

– How will it make them money?

– How will it save them time?

– Why is it a smart decision?

Don’t be afraid to explain why YOU want it too.

Make it clear how much you enjoy working for them, how much you love their products, why you align with their values, etc.

Then position it as a way for them to lock down a fixed amount of your time every month.

Just keep in mind that not every client will be a good fit for a monthly retainer.

But for the right ones, it’s a win/win.

Working For Yourself

11 Lessons Learned Working From Home

Working remotely has its pros and cons.

Sure, being able to catch the 2 PM showing of Top Gun is pretty great…

But you can go a little stir-crazy if you have to spend 40 hours a week working in a sub-500 square foot apartment.

That’s why we enjoyed this list of 11 lessons learned from working at home by our friends at The Verge.

If you’re looking for some practical tips on how to make WFH work for you..

Check it out:

[READ]: Things we’ve learned working from home

From The Copywriting Gig

What Separates Professional Copywriters From Amateurs

If you follow lots of wannabe writers on social media, you’d be forgiven for thinking writer’s block is some kind of big, scary boogeyman that shows up to haunt them whenever it pleases.

But guess what?

When writing ads, emails, landing pages, or any other type of sales copy is part of your day-to-day…

You can’t afford to have writer’s block.

Plain and simple.

Professional copywriters don’t waste their time with it.

As Steven Pressfield wrote in The War of Art, “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”

So here some tips to help you create content consistently and never miss a deadline:

  • Set a timer
  • Create an outline
  • Review other things you’ve written
  • Start at the bottom and work your way up
  • Come up with the idea before you sit down to write

The more time you spend thinking about it beforehand, the easier it will be to write.

Gig Alert

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Greatness comes from humble beginnings; it comes from grunt work. It means you’re the least important person in the room—until you change that with results.”

— Ryan Holiday