🪙 The next decentralized social media platform?

Happy Friday! The summer lull continues at the box office with no major movie releases this weekend. Meanwhile, Formula 1 returns from summer break with the Belgian Grand Prix.

Mentioned in today’s issue: Niche, Meta, and YouTube. Plus what to do when you see an “expert” job posting on Upwork, the top 20 write offs for freelancers, and 5 timeless rules for writing copy that converts.

Read time: 3 minutes and 58 seconds

Making the Rounds

  • Can Niche build the next decentralized social platform? It’s built on the NEAR blockchain, collects no data, and sells no advertising. Instead, users purchase an NFT that acts as a membership card, and the company takes a percentage of sales made within groups on the platform.
  • Meta reveals ad guidelines for 2022 midterm elections. As more misinformation floods the platform from all sides, Meta is implementing new policies to reduce the spread before the midterms, including removing the ability to edit political ads, ad sets, and campaigns once they’re approved and start running.
  • How to get 1M+ YouTube subscribers. Looking to build a YouTube channel? Discover the simple strategies and tactics Neil Patel used to acquire over one million subscribers on the platform.

Working With Clients

When You See an “Expert” Job Posting on Upwork, Repeat After Me

Estimated budgets aren’t the only thing you should ignore when looking for jobs on Upwork.

Don’t pay attention to the desired experience level either.

Before we explain why…

Here are the three options clients choose from when posting a job:

  • Entry: Looking for someone relatively new to the field
  • Intermediate: Looking for substantial experience in the field
  • Expert: Looking for comprehensive and deep experience in the field

Now this seems simple enough, right?

But here’s the thing…

Most clients don’t know what “substantial experience” might cost vs “comprehensive and deep experience.”

Or whether they really need someone who’s been in the field 5+ years vs someone who’s only been doing it for six months.

And even if they do…

Nine times out of ten, they’ll happily pay more for the right freelancer…

Or accept someone with less experience (even if they come in under budget) who’s got good samples and submits a strong proposal.

So, bottom line:

Our advice is to ignore the experience level in the job posting and apply to anything that seems like a good fit for you.

In the end, you’ll submit more proposals and (likely) land more gigs.

Working For Yourself

That’s a Write Off

As a freelancer, you may not have a pension or 401k…

But you do get some tax advantages from being able to write stuff off.

And if you’re looking to save as much as possible on your tax bill next year…

Our friends at Upwork have put together an awesome list of 20 things you can and should be expensing in your freelance business.

Click here to check it out:

[READ]: The 20 Most Important U.S. Tax Benefits and Deductions for Freelancers

From The Copywriting Gig

5 Timeless Rules For Writing Copy That Converts

Writing is a deep skill.

You can spend an entire lifetime working on it and still have room to improve.

So no matter how long you’ve been in the game…

Here are 5 rules to help you write better.

RULE #1: Omit needless words

The Elements of Style was originally published in 1918.

Anyone who writes for fun or profit should read the updated version.

One lesson that’s just as relevant today is to “omit needless words.”

Bloat is the enemy.

Cut out everything that isn’t necessary.

RULE #2: Use the active voice

Writing for impact is different than writing for academia.

Powerful writers avoid the passive voice at all costs.

Instead, use declarations, active verbs, and direct commands to make your writing hit hard.

RULE #3: Read it out loud

If you’ve ever written a script before…

You know some things look great on paper but then sound terrible when you read them out loud.

Always read what you write out loud *before* you publish.

Find all the rough edges & choppy transitions, then smooth them out.

RULE #4: Vary your sentence length

All writing has rhythm.

Using the same sentence length over and over again puts people to sleep.

So mix it up.

Go for short, medium, then long.

Think about it like music and pay attention to how it sounds.

RULE #5: Don’t use a $5 word when a $2 word will do

If you want your writing to slap, avoid big words.

They turn people off.

Plus they clog up your writing.

Write to a 5th-grade reading level so more people can read & understand your message.

More readers = more reach, sales, and impact.

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”

— Sara Blakely