🧲 The 90-Day Rule

Happy Monday! We spent the weekend binge-watching The Next Generation, so shields up for a Picard-themed edition of the newsletter today 🚀

Mentioned in today’s issue: The 90-Day Rule, Apple, and mobile hotspots. Plus when the client admits you were right, benefits of maintaining a high say-do ratio, and exploring strange new platforms.

Read time: 2 minutes and 57 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Secrets of the 90-Day Rule for employee retention. Turns out the 3-month period known as a “quarter” isn’t just ideal for setting goals or reporting earnings. Companies like Chipotle, McDonald’s, Wendy’s, and more swear by it when it comes to retaining new hires. Here’s why.
  • Apple employees returning to office in September with hybrid model. They’ll be expected to return Tuesdays and Thursdays, plus one more day decided on a team-by-team basis.
  • 11 ways to fix your mobile hotspot. Working remotely without a steady WiFi connection? Mobile hotspots can be a lifesaver, but only if they work properly. Check out this guide from Insider on 11 ways to troubleshoot a mobile hotspot that won’t connect.

Working With Clients

When the Client Admits You Were Right

Client success can be boiled down to one thing:

Learning how to manage expectations.

It’s the bedrock that long-lasting relationships are built on.

Here are some tips to help you to do it better:

  • Be transparent about the process
  • Offer multiple options or strategies
  • Set deadlines with wiggle room
  • Overcommunicate
  • Avoid getting carried away with too much excitement or enthusiasm 

And if a client is eager to pursue their own strategy instead of the one you’ve suggested…

Make the potential risks clear.

Explain that it’s your job as the expert to speak up.

Then establish clear criteria to determine whether the strategy is successful or not.

If it pans out, they’ll appreciate you pushing forward despite disagreeing.

And if it doesn’t, they’ll respect your judgment for being right.


Working For Yourself

If You Said It, Then…

One of the hallmarks of high-performers in any arena is a high say-do ratio.

When they say they’re gonna do something…

They do it.

Plain and simple.

No ifs, ands, or buts.

Following through on what you SAY you’re gonna do builds confidence and centers your locus of control.

So if you keep saying you’re gonna…

– apply to more freelance jobs
– start doing cold outreach
– post more on social media
– find a mentor
– go to a live event
– grow your network
– raise your rates
– etc etc etc

Then do it.

Prove to yourself you are in control.

And save the excuses for later.

Because in the end, YOU are the only who can do the work.

From The Paid Ads Gig

Exploring Strange New Worlds Platforms

Coming up with killer ad ideas doesn’t always require creative genius.

You just have to be savvy enough to save a great ad when you see one in the wild.

Add one new ad to your swipe file every day and you’ll never lack for creative ideas.

Whether it’s going to the Facebook Ad Library and checking in on your favorite advertisers (because you do keep a list of them, right?)…

Or simply grabbing a screenshot when you see a killer ad in your news feed…. 

It only takes a few minutes each day.

Get yourself a tool like SnagIt and/or the GoFullPage Chrome extension and you’re all set.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.”

— Aristotle