✅ Takeover complete

Happy Halloween! Welcome back to The Gig — the daily email helping freelancers scare up more clients, revenue, and freedom.

Mentioned in this edition: Twitter, Elon Musk, Microsoft, and Amazon. Plus one mistake to avoid if you want to build a resilient freelance business, 5 ways to optimize your workspace, and how to activate the “Sugarman Effect” to get more leads and sales.

Read time: 3 minutes and 9 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon Musk completes $44B Twitter takeover. He didn’t wait long to start making his presence felt, either, firing the company’s CEO, CFO, and head of legal counsel, and announcing the formation of a new content moderation council. 
  • Microsoft working to build their own Performance Max ad platform. The new platform will mirror Google’s Performance Max, which lets advertisers access all available placements from a single campaign.
  • Amazon fires 150 people from its Amp Live radio division. The app lets users broadcast their own radio shows, but after a weak Q3 earnings report, the company has slashed headcount to reduce expenses.

Working With Clients

Avoid Making This Mistake if You Want to Build a Resilient Freelance Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.

Working For Yourself

Do These 5 Things to Optimize Your Workspace

Whether you work at home, in an office, or at a co-working space…

Your workspace can have a huge effect on your focus, creativity, and productivity.

Fortunately, our favorite neurobiologist Dr. Andrew Huberman recently put together a short guide with 5 simple and science-based steps to optimize your workspace.

Check it out:

[READ]: 5 SCIENCE-BASED STEPS TO IMPROVE YOUR WORKSPACE

From The Copywriting Gig

Activate the “Sugarman Effect” to Get More Leads and Sales

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy:

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  • Web3 Daily: Web3 and crypto news, translated into plain English.
  • The Growth Newsletter: Breaking down the tactics fast-growing startups use to grow. Step-by-step. For free. Every week.

Quote of the Day


“Success seems to be largely a matter of hanging on after others have let go.”

— William Feather