💲 Long on Shorts

Happy Wednesday! Interest rates are expected to go up again today. The big question is by how much. Most bets are banking on another 0.75% increase, but Fed Chair JPow could surprise the market by going even higher. More on that tomorrow morning.

Mentioned in today’s newsletter: YouTube Shorts, TikTok, and Jack Dorsey. Plus what to say the next time you encounter the price objection on a sales call, 8 rules to stay productive when you work for yourself, and one media buying headache no amount of aspirin can fix.

Read time: 4 minutes and 11 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • YouTube Shorts creators can now qualify for rev sharing through the Partner Program. Creators will need 10 million views on the platform over the last 90 days to qualify, but hitting that mark will allow them to earn 45% of ad revenue from their videos, dwarfing what others make on TikTok through its Creator Fund. 
  • Jack Dorsey deposed in Twitter v Elon. The Twitter cofounder and former CEO, who’s been supportive of Musk’s $44B takeover bid, was questioned yesterday ahead of the trial set to start on October 17.
  • 41% of Gen Z are willing to share data online for personalized shopping experiences, study finds. The Global Consumer Report from Big Commerce found boomers are at the other end of the spectrum, with 47% saying they’re not willing to share any data in exchange for a more personalized online shopping experience. 

Working With Clients

If Only Raising Your Rates Were This Easy

Raising your rates is essential to growing your freelance business.

It sounds easy in theory…

But in practice, it’s a bit trickier than it looks.

So if you’ve kept your rates the same as your skills and experience have grown…

It’s probably time to give yourself a raise.

And you may be wondering:

  • When’s the best time to raise my rates?
  • How much should I raise your rates?
  • Do I raise rates for everyone – or just new clients?
  • How do I justify it (aside from just wanting to get paid more)?

So, here’s our advice…

(+) Raise your rates as demand for your services increases (or once your client roster is full)

(+) Aim to increase prices by 10-20%

(+) Start by raising your rates just for new clients – but make sure to let existing clients know they’re being grandfathered in at their current rate

(+) If raising rates on existing clients, explain that your new rate structure will allow you to spend more time and energy on their account – but also be prepared for them to leave

As a freelancer, you’re more likely to undercharge than overcharge…

But that doesn’t mean you should arbitrarily increase your rates by 5X either.

Focus on the value and ROI you’re delivering for your clients.

Then use that as a barometer to gauge what you should be charging.

Working For Yourself

8 Rules to Stay Productive When You Work For Yourself

Being your own boss can be a blessing and curse.

On the bright side, there’s no one watching over your shoulder to make sure you get your work done on time…

But on the flipside…

There’s no one watching over your shoulder to make sure you get your work done on time 😂

Plus if you work from home full time, there’s no shortage of distractions…

Like the fridge, the couch, and the TV — just to name a few.

So if you’re looking to maximize your output so you can get more done in less time…

Or if you’re struggling to nail your to-do list every day and need some tips on how to manage yourself more effectively…

Check out this excellent list from our friends at The Muse on how to stay productive when you work for yourself.

[READ]: 8 Rules to Stay Productive When You Work for Yourself

From The Paid Ads Gig

One Media Buying Headache No Amount of Aspirin Can Fix

Advertisers have lots of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

And that doesn’t even factor in other sources like native ads or push ads.

Now some ad platforms are more popular than others…

Like TikTok, for example.

But what many media buyers and entrepreneurs don’t realize is:

Different platforms produce different kinds of leads.

Case in point:

TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Why?

Because the platform is built on short-form content.

It’s impossible for those leads to get as much context as on other platforms like Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Either you run the day or the day runs you.”

— Jim Rohn

ICYMI: 

✋ Avoiding bad clients

Happy Thursday! We signed our first sponsor yesterday. It’s a great company that is near and dear to our hearts, so we couldn’t be more excited to share them with you. Stay tuned for more details.

Mentioned in today’s edition: YouTube, MrBeast, and TikTok. Plus a simple trick to snuff out bad clients, why your freelance biz needs a strong base of support, and how a single tweet added 1,249+ subscribers to our email list.

Estimated reading time: 3 minutes and 39 seconds


Making the Rounds

  • MrBeast explains how YouTube’s algorithm works. In this TechCrunch article, he reveals why he’s so bullish on YouTube shorts, and why the #1 metric he pays attention to is retention rate. 
  • Only 20% of Americans trust TikTok with their data. Based on the results of this 1,022 person survey, recent reporting from BuzzFeed on how China-based employees can access U.S. user data may finally be starting to set in.
  • TikTok scales back plans for livestream shopping. The company has reportedly abandoned plans to expand TikTok Shop in Europe after disappointing results in the U.S. and U.K.

Working With Clients

Simple Trick to Snuff Out Bad Clients

Avoiding bad clients is just as important as finding good ones. 

So here’s a simple trick to filter them out:

Ask for a deposit up front.

It can be 25%, 50%, or even 100%. 

Use your judgment, of course. 

But the more established you are (and the bigger the project is), the more you should be asking for up front. 

Because most people worth their salt don’t work for free. 

And if a prospective client scoffs at the idea of putting down a deposit, that’s a sign you should move on to the next one.


Working For Yourself

A Six-Figure Freelance Biz Needs a Strong Base of Support

They say you should always invest in a good pair of shoes and a good mattress.

Why?

Because if you’re not in one, you’re in the other.

Well, we’ve got one more item to add to that list:

A good office chair.

Because if you’re spending 4-8+ hours working on the computer in a crappy chair…

You could easily end up with back, neck, or wrist pain.

And your skeleton deserves better than that.

Our top choice is the IKEA Markus.

But if you’re looking for a side-by-side comparison…

Check out TechRadar for some of the best office chairs of 2022.


Tools We Love

How a Single Tweet Added 1,249+ Subscribers to Our Email List

Twitter’s been our #1 growth channel since we launched in late March.

And there’s one specific type of tweet that’s proven to be insanely effective for attracting more engagement, followers, and subscribers:

The auto-DM.

This simple tweet follows a “2-step” structure where you tease a piece of content (video, template, cheat sheet, checklist, etc) and then ask people to like, comment, or retweet to get it.

Here are some recent results from our last couple auto-DMs:

  • 1,041 RTs and 623 subscribers
  • 393 RTs and 187 subscribers
  • 936 RTs and 127 subscribers

All told, we’ve added 1,249+ subscribers to our list with this one type of tweet.

Now you can manually reply to all these people to deliver the content, of course…

But we prefer to use TweetHunter instead.

Why?

For one, it puts the “auto” in “auto-DM” — so you don’t have to do anything manual.

It’s got a ton of other features we love too, including:

– Tweet and thread scheduling

– Native image editor

– 2M+ viral tweet library to use for inspiration

– Auto-plugs and auto-retweets

– And a whole bunch more

Bottom line:

If you’re looking to grow your audience (and your business) on Twitter as quickly as possible…

TweetHunter is exactly what you need.

Click here to try TweetHunter for free


Podcast of the Day

Our CEO Dorothy Hollabaugh was on The Chris Harder Show yesterday talking about how to make an extra $500-$1,000+ per month freelancing.

Click below to check it out:

Episode #641: Bulletproofing Yourself By Becoming A Freelancer With Dorothy Hollabaugh, Co-Founder & CEO Of The Gig


Quote of the Day

“You may be disappointed if you fail, but you are doomed if you don’t try.”

— Beverly Sills


ICYMI:


▶️ Big spenders

Happy Tuesday! Some exciting news to share: we recently crossed 1k subscribers 🎉 And to celebrate hitting this auspicious milestone in just three months, we’re giving away $50 Amazon gift cards to three lucky readers. Click here for details on how to win one.

Mentioned in today’s issue: YouTube, BeReal, and Google Analytics. Plus how to fire a client, why robots don’t have work-life balance problems, and a surprising reason why your landing page may not be converting.

Estimated reading time: 3 minutes and 28 seconds


Making the Rounds

  • YouTube ad spend shoots up 57% in Q1. Spend on the platform went up from $307 million in Q1 2021 to $482 million in Q1 2022. This coincides with the rollout of Google’s new Performance Max campaigns, which have been living up to their namesake according to a few advertisers we know.
  • BeReal hits 1.25M weekly downloads. After rocketing to the top of the App Store a few months ago, the filter-free Instagram alternative is still going strong. Add this to the list of things keeping Mark Zuckerberg up at night, next to TikTok and testifying before Congress.

  • European regulators issue warnings about use of Google Analytics. French, Italian, and Austrian authorities have warned that data transfer to the U.S. is in violation of EU privacy laws. Oops.

Working With Clients

It’s Not You, it’s Me

Not all client relationships have a happy ending.

If you’ve got a client who’s blowing you up with emails, DMs, and voice notes…

Hammering you with urgent requests that ignore your clearly-stated boundaries…

And implying that nothing you do is up to snuff…

It’s probably time to let them go.

But how, exactly? What’s the best way to fire a client?

Well, for starters, it’s never easy…

Even if you’re secretly wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ
– I hope you’ve gotten some good value from our time together
– Happy to get on a call to discuss if need be
– Still believe in your mission/product
– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.


Working For Yourself

Why Robots Don’t Have Work-Life Balance Problems

One of the hardest parts about working remotely is maintaining a healthy work-life balance. 

Unlike our robotic brothers and sisters, we don’t come with an off switch. 

So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door, putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

Our favorite? 

Checking in to see how much our crypto portfolio is down 📉🙃


Tools We Love

The Surprising Reason Why Most Landing Pages Don’t Convert

There’s nothing worse than helping a client with the copy, design, or strategy for a new offer…

Only to find out the landing page doesn’t convert.

But before you scrap it and go back to the drawing board, make sure to test the page speed.

According to HubSpot, website conversion rates drop by an average of 4.42% with each added second of load time.

And in our experience, most hosting providers are not built for speed.

That’s why we use Kinsta to host our WordPress websites.

Their global content delivery network includes servers in 200+ cities worldwide to give you blazing fast page speed…

So you can maximize conversions, sales, and profits.

Join 24,200+ companies who’ve made the switch to better, faster hosting with Kinsta today.


Quote of the Day

“Do not follow where the path may lead. Go instead where there is no path and leave a trail.”

— Ralph Waldo Emerson