♾️ Not-So-Big-Tech

Happy Friday! At least for everyone not named Mark Zuckerberg. 

Mentioned in today’s newsletter: Meta, Getty Images, DALL-E, and Voxer. Plus 5 rules for running a successful sales call, what clients say when you’re a double threat, and how to write copy consistently so you never miss a deadline.

Read time: 3 minutes and 19 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Meta is looking to cut costs by 10%. The reductions will come through a mix of staff reductions and consolidating departments. The move dovetails with a strategic shift by Facebook’s parent company to reposition themselves as Not-So-Big-Tech while government regulators ramp up scrutiny of social media platforms.
  • AI-generated content banned by Getty Images. It’s an attempt to address copyright concerns about work coming from AI art tools like DALL-E being uploaded and sold on the platform. 
  • Meta forced to pay Voxer $175M for live-streaming patent violation. The hits keep on coming for Zuck and co: a jury in Texas found the company violated two live-streaming patents owned by Voxer with Facebook Live and Instagram Live.

Working With Clients

5 Rules For Running A Successful Sales Call

Ever felt uncomfortable on a sales call?

Talking to prospects can be awkward and uncomfortable…

Especially if you’re an introvert or not a natural salesperson.

But if you want to grow your freelance business and attract higher paying clients…

You’ve gotta learn how to run successful sales calls.

In this video from our friends at The Futur, you’ll discover the 5 rules for running a successful freelance sales call.

Check it out:

[WATCH]: 5 Rules For Running A Successful Sales Call

Working For Yourself

What Clients Say When You’re a Double Threat

Finance experts say the secret to building wealth is compound interest.

That’s why Warren Buffett accumulated 97% of his wealth after his 65th birthday.

But while we may not all be able to replicate Buffett’s investing success…

There’s another way freelancers can put this mechanism to work for themselves:

By stacking high-income skills.

You see, it takes a very long time to master a deep skill like copywriting or media buying…

And while it’s definitely worth committing to…

If you can develop other skills that complement or intersect with your primary skill…

And make yourself a “double threat”…

You can see some explosive gains.

For example: 

Most copywriters know nothing about paid traffic…

And most media buyers can’t write copy.

The same thing goes for copywriting and graphic design or funnel building.

It’s an unusual combo you don’t see very often.

So by developing competence where those two skills intersect, you can carve out a unique position in the market…

Opening the door to many more opportunities than most other freelancers will ever get.

And over time, mastering these skills will deliver a much higher return than any other investment you could make (unless you are Warren Buffett, of course ;).

From The Copywriting Gig

Why Most Freelance Copywriters Couldn’t Hit a Deadline If Their Life Depended On it

FACT:

If writing ads, emails, landing pages, or any other type of sales copy is part of your day-to-day and how you put food on the table…

You can’t afford to have writer’s block.

Plain and simple.

It’s not that it doesn’t exist…

It’s just that professional copywriters don’t waste their time with it.

They don’t let it occupy a shred of mental real estate.

As Steven Pressfield wrote in The War of Art, “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”

So here some tips to help you create content consistently and never miss a deadline:

  • Set a timer
  • Create an outline
  • Review other things you’ve written
  • Start at the bottom and work your way up
  • Come up with the idea before you sit down to write

The more time you spend thinking about it beforehand, the easier it will be to write.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

— Thomas Edison

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