Happy Friday! Here’s a fun fact to finish out the week: when volcanoes like Hawaii’s Mauna Loa erupt and molten lava is shot high up into the sky, lava drops often solidify into volcanic glass, which can then rain down on the surrounding area.
This volcanic glass is named after Pele, the Hawaiian goddess of volcanoes, and usually takes one of two shapes: Pele’s hair (long, thin strands) and Pele’s tears (droplets).
Mentioned in today’s edition: Twitter, Apple, and BeReal. Plus the easiest way to make yourself look like an amateur when working with clients, the next best thing to an ‘off’ switch, and a 3-part framework from the godfather of persuasion.
Read time: 3 minute and 21 seconds
Making the Rounds
- Elon says he and Apple CEO Tim Cook had “good conversation” after visit to Apple HQ. One Twitter crisis has seemingly been averted: CEO Elon Musk posted a video from Apple’s Cupertino HQ and indicated that he and Cook “resolved the misunderstanding” about Twitter being removed from the App Store.
- BeReal wins app of the year in Apple’s 2022 app awards. The filter-free photo app won app of the year in the iPhone category.
- Twitter engineers working on design or software asked to move to Elon’s floor. Musk has apparently set up shop on the 10th floor, and sent out an email on Tuesday asking anyone writing software or doing design to relocate for “dense and intense” work.
Working With Clients
The Easiest Way to Make Yourself Look Like an Amateur
One of the most efficient ways to communicate with clients is by recording screencast videos with tools like Loom or SnagIt.
Client work typically involves a lot of troubleshooting, walkthroughs, and back and forths…
So being able to send screencast videos makes collaborating a helluva lot easier…
And cuts down on the need for calls or meetings.
Asynchronous communication FTW 🙌
However, something important to keep in mind is how you sound.
Invest in a decent pair of headphones (or better yet, a proper USB microphone) to make sure you sound good in videos and on calls with clients.
You never know when your client may forward your video onto their friend, colleague, or boss to get their input…
And there’s nothing worse than having to watch or listen to someone go on and oooon with a crappy mic.
So don’t be that person 😉
Working For Yourself
You Don’t Have an ‘Off’ Switch, But Here’s the Next Best Thing
One of the hardest parts about working remotely is maintaining a healthy work-life balance.
Because we don’t come with an off switch.
So, what’s the solution?
Creating a “shut down” ritual.
Whether it’s turning off your computer, closing the office door (if you have one), putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health.
For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.
We’re not quite ready to go that far…
Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉
From The Copywriting Gig
A Simple 3-Part Framework From the Godfather of Persuasion
The godfather of persuasion wasn’t David Ogilvy, Claude Hopkins, or Eugene Schwartz.
It was Aristotle.
Here’s how to apply his 3 modes of persuasion to get more leads, customers, and sales:
MODE #1: Ethos
This means proving you’re a credible, trustworthy, & unbiased source of information.
– track record
– media features
Establishing ethos lays the groundwork for a marketing message that people can trust.
MODE #2: Pathos
Evoking emotions like fear, greed, shame, envy, and hope is essential if you want people to take action.
– deeper emotions
– unspoken desires
As the saying goes…
People buy on emotion, then justify with:
MODE #3: Logos
We want to think of ourselves as rational decision-makers.
That’s why having a strong logical argument is also important.
– case studies
– functional benefits
Make the thing you’re selling the obvious *logical* decision.
And ultimately, your goal with any piece of sales copy should be to check all three boxes.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Facebook Ads Auditor
- Tiktok/Facebooks Ads Management
- Email Marketing Flows – Klaviyo
- Freelance/ Contract Copywriter – Healthcare/ Travel Nurse Staffing/ B2C
- Graphic designer needed to Photoshop product images
- Looking For Graphic Designer For Product Catalogs and Brochures
If you’re interested in personal development, growth, productivity, wealth creation, or business, you need to read The Curiosity Chronicle.
Written by entrepreneur and investor Sahil Bloom, The Curiosity Chronicle is filled with actionable, tactical insights you can immediately implement to improve your life.
Find out why 125,000+ high-performers rely on it to uplevel their health and wealth by subscribing here for free.
Quote of the Day
“Never surrender to the momentum of mediocrity.”
— Marlon Brando
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