⚔️ Apple vs Meta

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Mentioned in this edition: Apple, Meta, TikTok, Elon Musk, and MrBeast. Plus the most important factor in client retention, 8 ways to bulletproof your personal finances, and the simplest way to map out new funnels.

Read time: 3 minutes and 13 seconds

Making the Rounds

  • Apple carves out a slice of Meta’s ad revenue. The iPhone maker recently updated App Store terms to require an in-app purchase for boosted posts on platforms like TikTok, Facebook, and Instagram.There’s a reason they say things can always get worse. On a related note…
  • Elon says Apple’s 30% cut of in-app purchases is “definitely not ok.” Twitter’s soon-to-be new owner recently tweeted that “Apple’s store is like having a 30% tax on the Internet.” Assuming his deal to buy Twitter closes this Friday (which it has to, unless he wants to go to court), Meta may soon have a new ally in the fight against Apple’s business practices.
  • MrBeast is looking to become a billionaire. The popular YouTuber is aiming to raise $150M in venture capital (at a valuation of $1.5 billion) to fund expansions into restaurants, consumer products, and merch. Fun fact: his new snack business called Feastables generated $10M in revenue in just its first few months.

Working With Clients

Nail This One Thing and You’ll Never Struggle to Retain Clients

Client success can be boiled down to one thing:

Learning how to manage expectations.

It’s the bedrock that long-lasting relationships are built on.

Here are some tips to help you to do it better:

  • Be transparent about the process
  • Offer multiple options or strategies
  • Set deadlines with wiggle room
  • Overcommunicate
  • Avoid getting carried away with too much excitement or enthusiasm 

And if a client is eager to pursue their own strategy instead of the one you’ve suggested…

Make the potential risks clear.

Explain that it’s your job as the expert to speak up.

Then establish clear criteria to determine whether the strategy is successful or not.

If it pans out, they’ll appreciate you pushing forward despite disagreeing.

And if it doesn’t, they’ll respect your judgment for being right.

Win-win.

Working For Yourself

8 Ways to Bulletproof Your Finances In Case of a Recession

The U.S. has had two straight quarters of contracting GDP.

That’s one definition for a recession.

Today’s report on GDP for Q3 may buck that trend and show a modest amount of rebound growth.

So there’s still debate about whether we’re already IN a recession…

But experts agree the worst is yet to come.

2023 is shaping up to be a rough year economically.

And as a freelancer who may not have a steady paycheck to count on like everyone else working a 9 to 5…

It’s important to be proactive about your personal finances.

Check out this article from our friends at Business Insider to discover 8 ways to bulletproof your finances before 2023:

[READ]: 8 Ways to Bulletproof Your Finances In Case of a Recession in 2023

Tools We Love

It’s Not Exactly Rocket Science (But it Sure Does Feel Like It Sometimes)

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

And unless your client’s a seasoned direct response marketer…

It’s easy to get bogged down trying to explain it to them.

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy:

Good newsletters are hard to find. Here are a few of our favorites:

  • 1440 Media: Daily news designed to be the fastest way to an impartial point-of-view.
  • Blinkist: Powerful ideas in 15 minutes.
  • Smartr Daily: The Web’s most valuable articles on productivity, wisdom, and ‘smartr’ living.

Quote of the Day


“We all make choices, but in the end, our choices make us.” 

— Ken Levine

ICYMI:

👀 Browser spying

Happy Tuesday! Queen Elizabeth II’s funeral took place yesterday. It was the U.K.’s first state funeral since Winston Churchill’s funeral on January 30, 1965.

Mentioned in today’s newsletter: Meta, Gmail, Figma, Adobe, and the LinkedIn Mafia. Plus a simple 3-word freelance pitch, the problem with most meetings, and what to do if your client doesn’t have a PhD in funnel strategy.

Read time: 2 minutes and 55 seconds

Making the Rounds

  • Lawsuit filed against Meta over illegal tracking through in-app browser. The complaint alleges Meta is breaking a federal wiretap law by tracking users who click on links to 3rd-party websites from Facebook or Instagram. 
  • Gmail prepares to unleash the campaign email kraken. Get ready for an inbox assault. As the midterm elections heat up, Gmail has launched a new pilot program that will prevent spammy campaign emails from actually hitting the Spam folder. The program is a response to criticism from conservatives that their algorithms unfairly target right-leaning content.
  • The LinkedIn Mafia is taking over. Forget Peter Thiel, Elon Musk, and the rest of the PayPal Mafia — the group of former LinkedIn employees who’ve gone on to found successful companies is getting a bit ridiculous. Especially with Adobe announcing their $20B acquisition of Figma, started by 30-year old former data analytics intern Dylan Field.

Working With Clients

A Simple 3-Word Freelance Pitch

Struggling to land higher-paying clients?

One trick that could turn the tide is refining (and articulating) your step-by-step system.

You see, most top tier clients aren’t willing to risk a 5-figure fee on a freelancer they’ve never worked with before…

… Unless you’re able to build a mountain of trust.

And while testimonials and case studies do have a part to play…

How can a prospective client be sure their project will turn out like the ones featured on your testimonial or reviews page?

This is where your unique system or method comes in.

When you have a consistent and methodical way for producing results for every client…

You’re giving them reason to believe you can produce similar results for them.

Which is key.

Ultimately, you should be able to walk them through exactly how you’re going to deliver the work, step-by-step…

Because that’s a mark of a seasoned vet.

No matter what skill, niche, or sector you’re in.

So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.

Pro tip: keep it simple and stick to 3-5 steps or pillars.

Working For Yourself

The Problem With Most Meetings

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

Tools We Love

In Case Your Client Doesn’t Have a PhD in Funnel Strategy

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs

ICYMI: