Happy Wednesday! Don’t forget to check out today’s Gig Alerts section if you’re looking for more clients.
Mentioned in this edition: Amazon, Venmo, Twitter, Meta, and Google. Plus what makes an ideal client, a surprisingly simple technique to grow your freelance biz, and how to sell a high-ticket course in 15 words or less.
Read time: 5 minutes and 11 seconds
Together with AdSkills
When They Find Out You’re AdSkills Certified
Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer.
As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.
Making the Rounds
- Amazon launching new Venmo payment option for Black Friday. The update is already being rolled out to select users, with all U.S. accounts able to use the popular payments to check out on Amazon by November 25.
- 65% of U.S. shoppers are planning to spend less this Christmas. Looks like inflation, rising gas and food prices, and fear of a recession are putting a dent in consumers’ shopping appetite this holiday season. New research from YouTube advertising company Channel Factory found that a majority of shoppers are planning to spend less at Christmas this year, with 57% reporting that price is the main factor.
- Twitter employees flee to Meta and Google in anticipation of Elon takeover. Over 500 employees have left the company in the past 90 days, with many going to Meta and Google according to a new report.
Working With Clients
“So The New Funnel Isn’t Converting Just Yet…”
If you’re just starting out as a freelancer…
It’s natural to try and sign anyone with a pulse and a credit card as a client.
But that’s a big mistake.
Marketing and advertising can be boiled down to taking financial risks on creative ideas.
Some of them pan out.
Some of them don’t.
In fact, it’s normal to have to iterate 3-5+ times on an angle, offer, or marketing campaign before you find a winner.
But if you’re working with a client who’s never hired a freelancer to produce any marketing assets for them before…
Or someone who’s never spent a dime on paid ads…
The odds of them having unrealistic expectations are sky high.
Which means you’ll have a hard time satisfying them unless you hit out of the park on your first at-bat.
Aim to work with clients who understand (and have experience with) marketing and advertising.
People who understand you have to spend money to make money…
That having a great offer matters more than having great copy…
That you need to “buy” data through testing before you can optimize your campaigns…
And that even the best copywriters and media buyers in the world don’t hit home runs every time.
Now you may have to work a little harder to find and land clients like this…
But it’s an investment that will pay off big time in the long run.
Working For Yourself
Surprisingly Simple Technique to Grow Your Freelance Biz
Before someone will hire you to do a job, they have to know (or at least believe) that you can actually do the job.
And if you’re running a freelance business…
This gap of awareness is much easier to bridge if you do it in advance.
By building your network and getting to know other people in your industry.
There’s a reason they say your network is your net worth.
Because the more people know…
1 – Who you are
2 – What you can do
… the more opportunities you’ll get.
Plain and simple.
And if you’re worried about “the competition” or anyone else who provides the same service as you do..
There is SO much more work out there than there are competent people who can do it.
The amount of people who have both skill and the will to pursue the same goals as you do is so small that it doesn’t even matter.
The closer you get to the top, the smaller the world gets.
Here are a few ways to get started:
– Join free communities focused around a specific niche or skill
– Build relationships with other service providers on social media
– Buy a product from your favorite content creator to start a more intimate conversation
Bottom line is:
Become a connector and you’ll have more opportunities than you know what to do with.
From The Copywriting Gig
How to Sell a High-Ticket Course in 15 Words or Less
WIIFM is one of the most important concepts in copy.
It stands for “what’s in it for me” — a reminder that your readers don’t actually care about you…
So if you want to get someone’s attention, appealing to their self-desire is key.
But according to Gary Halbert, author of the Coat of Arms promo that ran for over 30 years and generated millions of dollars in the 70s and 80s, and someone who’s often listed as one of the best copywriters of all time…
There’s ONE element of persuasion even more important than self-desire.
Something that can make readers burn through 50 pages of copy in a frenzy…
Something that can turn an underperforming ad or email into a customer-generating machine…
And something that separates pro copywriters from wannabe Don Drapers.
Can you guess what it is?
I’ll give you a hint: it’s not a killer price, money back guarantee, or added bonus…
And it’s got nothing to do with scarcity, urgency, or even storytelling…
Instead, that special something is:
You never want to reveal everything in your ad, email, or sales page right away.
Learn how to talk about something without giving away what it is.
Especially when it comes to writing bullets (also known as “fascinations” in copy)…
Because sometimes all it takes is ONE really juicy bullet to hook a reader…
And create a psychological “itch” they just have to scratch.
(by buying your product, of course 😉
Even if it’s a high-ticket info product that costs $2,000 or more.
Ultimately, if your readers aren’t curious to discover your secret, hack, trick, tactic, strategy, or 7 magic words to achieve a desired result…
They won’t be motivated to buy.
A few tips to execute on this:
- Talk about what it’s not
- Talk about what it’s better than
- Talk about what you can do it without
But no matter how you create curiosity…
Just make sure you can actually pay it off inside the product — because that’s what separates compelling copy from cringy clickbait.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
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Quote of the Day
“There are in nature neither rewards nor punishments — there are consequences.”
— Robert G. Ingersoll