🫵 Digital nomads wanted

Happy Thursday! And if you want to keep it that way, don’t look at your crypto portfolio for a while. Especially if you own a lot of $SOL (like at least one poor newsletter writer we can think of).

Mentioned in today’s newsletter: Spain, Instagram, YouTube and Twitter. Plus one important step to include your client fulfillment process, how to build a bulletproof freelance business, and why simplicity is divine when it comes to sending emails.

Read time: 3 minutes and 0 seconds

Making the Rounds

  • Spain approves new digital nomad visa. Looking to work remotely in Europe? Now there’s another way around those pesky Schengen Zone limitations. The Spanish Parliament just approved a new visa program for digital nomads, which lets them stay & work in the country for up to 12 months.
  • In-app scheduling finally comes to Instagram. Creators and social media managers rejoice! Instagram is finally rolling out an in-app scheduling tool that lets you schedule posts and Reels as far as 75 days out.
  • YouTube pays creators 55% of ad revenue. Elon’s answer? “We can beat that.” Newly-installed Twitter CEO Elon Musk is setting his sights high: the company is apparently planning a new monetization model for all forms of content on the platform, with the potential to top payouts creators get from YouTube. But you know what they say: you come at the king, you best not miss.

Working With Clients

Don’t Forget to Include This One Step in Your Fulfillment Process

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

Working For Yourself

7-Figure Agency Owner Reveals How to Build a Bulletproof Freelance Business

2023 could be a difficult year for the freelance economy.

Between rising interest rates, persistent inflation, and a slowdown in the digital ad market…

There’s no shortage of potential storm clouds.

But the negative effects of any future downturn won’t be distributed equally.

Some freelancers will lose clients and struggle to make ends meet…

While others will be able to jack up their rates because they’ve become even MORE in demand.

So, the question is…

How do you make sure you’re in position to profit no matter what?

In the episode of The Chris Harder Show below, our co-founder and CEO Dorothy Hollabaugh explains how to build a bulletproof freelance business that thrives in any economy — even during a recession.

Click here to give it a listen:

[LISTEN]: Episode #641 Bulletproofing Yourself By Becoming a Freelancer 

Tools We Love

Why Simplicity is Divine When it Comes to Sending Emails

As the publishers of a daily newsletter, email marketing is the foundation of our business.

And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.

But the problem is…

Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.

That’s why we’re proud users of ConvertKit.

It’s simple, intuitive, and incredibly easy to use.

Because you *should* be able to collect emails, send out broadcasts, and set up simple automations in minutes without calling in chat support.

So if you’re looking for a simple and cost-effective way to grow your online audience with email marketing…

Try ConvertKit for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • Smartr Daily: The Web’s most valuable articles on productivity, wisdom, and ‘smartr’ living.
  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.
  • Blinkist: Powerful ideas in as little as 15 minutes a day.

Quote of the Day


“New beginnings are often disguised as painful endings.”

— Lao Tzu

In Case You Missed It:

♾️ Layoffs, layoffs, layoffs

Happy Tuesday! Midterm elections take place in the U.S. today, and the results will ripple out across the freelance economy, regardless of which party controls the House and Senate when all is said and done. As always, you can count on us to keep you up to speed.

Mentioned in today’s edition: Meta, Twitter, and Substack. Plus what makes a bullseye portfolio piece, Metabolic Sitting Secrets™, and spell check on steroids.

Read time: 3 minutes and 21 seconds

Making the Rounds

  • Meta is the latest Big Tech firm to plan major layoffs. Not to be left out of the cool kids club, Meta is reportedly planning to let go thousands of employees as soon as this week, and join the wave of Big Tech firms slashing headcount due to an industry-wide post-pandemic downturn.
  • New Gallup poll finds 62% are indifferent to their work lives. Hate your job? You’re not alone: a recent edition of Axios’s Finish Line reveals 18% of people are miserable at work, while a whopping 62% are indifferent about their life at work. Just 20% of people surveyed said they were thriving at work. This is might be a good time to remind you of Benefit #4756 of running a freelance biz: if your clients make you miserable, you can always fire them 🙂
  • The battle for Twitter’s successor begins. One week into Elon’s tenure as Twitter CEO and the vultures are already circling: Substack is looking to capitalize on the opportunity by targeting Twitter’s user base with Substack Chat. The new feature lets Substack writers communicate directly with subscribers inside the mobile app, similar to Slack or Telegram.

Working With Clients

What Makes a Bullseye Portfolio Piece

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific

2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

The bottom line is:

The last thing you want is to make clients try to imagine what your work will look like for a specific medium or market.

So give them relevant samples.

And don’t be afraid to curate individual portfolios for individual clients.

Taking just a few minutes to select the most relevant sample pieces will be time well spent.

Working For Yourself

Metabolic Sitting Secrets™

Sitting may not be the new smoking…

But the data suggests it sure ain’t good for us.

That’s why a new study covered in this episode of the Huberman Lab podcast is making waves:

Researchers discovered a stupid simple exercise you can do while sitting that can lower your blood sugar and increase your metabolism — significantly.

No equipment and (almost) no movement necessary.

We sh*t you not.

Listen to the episode and see for yourself.

In it, Dr. Huberman also covers a basic fitness “template” anyone can use to build strength, endurance, power, and flexibility.

So if you’re looking to limit the downsides of working at a desk…

Click below to check it out:

[LISTEN]: Fitness Toolkit: Protocol & Tools to Optimize Physical Health

Tools We Love

Spell Check On Steroids

Even if you’re not a pro copywriter, being able to write well is a superpower.

It helps” grease the skids” in all areas of life.

The only problem is…

Writing for business and writing for the classroom are two different things.

Five dollar words might get you an A, but it’s the two dollar words that get your message across.

That’s where Hemingway comes in.

Copy and paste your text into the free app and you’ll get instant feedback on readability:

  • Adverbs
  • Passive voice
  • Run-on sentences
  • And those dreaded $5 words

Aim to write at a Grade 5 reading level or lower.

Give Hemingway a try for free today and see how you score.

P.S: Copy and paste the above section into the app to see how we did 😉

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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  • Creator Wizard: Join 7,127 creators getting paid sponsorship opportunities every Monday & Thursday.
  • Refind: Every day, Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.

Quote of the Day


“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.”

— Confucius

In Case You Missed It:

🦹 Project Aquaman

Happy Tuesday! If you’re concerned about the economy and how it might affect your freelance business, make sure to check our free 81-page guide on how to go from zero to 10k/m. Inside, you’ll find our playbook for building a recession-proof six-figure freelance business — even if you’re brand new.

Mentioned in today’s newsletter: TikTok, Project Aquaman, and Meta. Plus one reason why you’re struggling to land more clients, an inconvenient truth about what it really takes to get rich, and the “2-step” secret to blowing up your email list on Twitter.

Read time: 3 minutes and 21 seconds.

Making the Rounds

  • TikTok’s aims to replicate China’s $400B livestream shopping industry in the U.S. The initiative is known internally as Project Aquaman and borrows heavily from the tactics used by Douyin, the Chinese version of TikTok, to become a major ecommerce company in the last two years — including a decentralized network of 20+ TikTok Shop Partners.
  • Investor asks Mark Zuckerberg to quit dumping so much money into the metaverse. Brad Gerstner owns $320M worth of Meta shares, and he’s tired of seeing the mounting losses from its AR/VR division, Reality Labs. Having lost $15B so far, Gerstner wrote an open letter urging Meta to reduce headcount by 20% or more and limit the company’s investment in Reality Labs to just $5B per year.
  • 26% of U.S. adults under 30 get their news from TikTok. The total number across all adults has tripled since 2020, with 10% saying they regularly get news from TikTok according to a new Pew Research Center study.

Working With Clients

Not Landing Enough Clients? This Might Be Why

What gets measured gets managed.

That’s why, when it comes to finding clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.

Sometimes, the reason you’re not landing enough clients is simply because you’re not taking enough swings.

And if that’s the case, it’s time to pump those numbers up.

Working For Yourself

An Inconvenient Truth About What it Really Takes to Get Rich

Is it more important to work HARD or to work smart?

The answer, of course, is that it depends.

Most people tend to glorify one or the other…

But in the video below, Alex Hormozi reveals why hard work alone won’t make you rich…

Plus the one thing that matters more than getting up at 5 AM, taking cold showers, or working 12 hour days.

If you want to be strategic about building a highly-profitable business and acquiring real wealth…

Click below to check it out:

[WATCH]: Why hard work won’t make you rich

Tools We Love

The “2-Step” Secret to Blowing Up Your Email List on Twitter

Twitter’s been our #1 growth channel since we launched in late March.

And there’s one specific type of tweet that’s proven to be insanely effective for attracting more engagement, followers, and subscribers:

The auto-DM.

This simple tweet follows a “2-step” structure where you tease a piece of content (video, template, cheat sheet, checklist, etc) and then ask people to like, comment, or retweet to get it.

Here are some recent results from our last couple auto-DMs:

  • 1,041 RTs and 623 subscribers
  • 393 RTs and 187 subscribers
  • 936 RTs and 127 subscribers

All told, we’ve added 1,249+ subscribers to our list with this one type of tweet.

Now you can manually reply to all these people to deliver the content, of course…

But we prefer to use TweetHunter instead.

Why?

For one, it puts the “auto” in “auto-DM” — so you don’t have to do anything manual.

It’s got a ton of other features we love too, including:

– Tweet and thread scheduling
– Native image editor
– 2M+ viral tweet library to use for inspiration
– Auto-plugs and auto-retweets
– And a whole bunch more

Bottom line:

If you’re looking to grow your audience (and your business) on Twitter as quickly as possible…

TweetHunter is exactly what you need.

Click here to try TweetHunter for free

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Reads You Might Enjoy

On the hunt for a second favorite newsletter? Check out some of our top picks below for more high-value content in your inbox:

  • Stacked Marketer: Join 32k+ readers getting free daily insights on all major marketing channels, including Google, Facebook, TikTok, native ads, SEO, and more.
  • Refind: Every day, Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.

Quote of the Day


“The most difficult thing is the decision to act!”

— Amelia Earhart

ICYMI:

🎵 Musical Pins

Happy Thursday! Welcome back to The Gig — the morning paper for digital freelancers.

Mentioned in today’s newsletter: Pinterest, TikTok, Netflix, and Microsoft. Plus what clients really want, the #1 productivity rule of high-performers, and how to beat the multiple logins raid boss.

Read time: 2 minutes and 12 seconds

Making the Rounds

  • Pinterest strikes deal with record labels that will let users add popular music to Idea Pins. For the uninitiated: Idea Pins are Pinterest’s attempt to knock off TikTok. They include a short video clip or carousel of still images. And now users can add music from artists like Ed Sheeran to their Idea Pins.
  • Netflix’s ad inventory is nearly sold out. In fact, they’ve reportedly been forced to turn away advertisers because they don’t have the capacity to serve them ahead of their November 3 launch date. After reversing two straight quarters of subscriber losses in Q3, things are looking up for streamer number one.
  • Microsoft joins the tech industry layoff party. The company announced layoffs of somewhere between 1 and 1,000 staff members across multiple divisions yesterday, as many Big Tech companies brace for an economic downturn.

Working With Clients

What Women Clients Really Want

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.

Working For Yourself

The #1 Productivity Rule of High-Performers

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like come up with creative solutions to pesky problems… or finding the perfect GIF or meme to get your point across 😉

Tools We Love

How to Beat the Multiple Logins Raid Boss

Death, taxes, and password resets.

Three things you can count on when doing business online.

And if you want to keep track of all your usernames and passwords, both for yourself and for clients, without going mad…

Or having to ask for them again and again…

LastPass has got you covered.

Trusted by 30M+ happy users, it’s the simplest way to keep your sensitive info safe, secure, and highly organized.

Try LastPass for free and get peace of mind today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Momentum solves 80% of your problems.”

— John C. Maxwell

ICYMI:

💬 Kanye’s new online digs

Happy Tuesday! Time flies when you’re making money online. 

Mentioned in today’s edition: Parler, Kanye West, Flipboard, and Netflix. Plus a little-known tip to help you land more clients on Upwork, 6 tips to scale your business on LinkedIn, and a game-changing tool for client meetings.

Read time: 2 minutes and 52 seconds

Making the Rounds

  • Parler says it’s being bought by Kanye West. If you get restricted on Twitter and Instagram, why try to get back on when you can just buy another platform instead? Parler announced yesterday that it had entered into a purchase agreement with Ye without disclosing terms of the deal. Something tells us the multiple will be slightly less than the eye-popping 44X EBITDA that Elon Musk is set to (over)pay for Twitter.
  • Flipboard lays off 21% of its workforce amid slowdown in online advertising. The online content aggregation site is clearly struggling as Google, Apple, and Meta have since launched their own news aggregators and competition for ad dollars has gotten stiffer.
  • New ad-supported Netflix tier will cost $6.99 and launch on Nov 3. “Basic with ads” will cost $1 less than Disney’s upcoming ad-supported tier and will include an average 4-5 minutes of commercials per hour.

Working With Clients

About The Base Rate On That Upwork Job

If you’re a new freelancer applying to jobs on Upwork…

It can be easy to get intimidated.

So here’s a tip that’ll help you land more gigs:

The hourly rate or fixed price portion of the job is virtually meaningless.

In our experience, it has almost no relation to what a client looking for OR is willing to pay for a specific job.

Clients will often throw up an arbitrary number just to see what comes in…

Not realizing how it influences the proposal they attract.

And even if the rate they post is rooted in reality…

That doesn’t mean they won’t pay more to get the right freelancer.

So the next time you find a job you think you’d be good for…

Ignore the rate.

Don’t be afraid to put in a proposal with a quote way above or below what they posted.

The results may surprise you.

Working For Yourself

6 Tips to Use LinkedIn to Scale Your Freelance Business

Here’s a staggering statistic:

Six people get hired on LinkedIn every single minute.

So while we’re still firm believers in using freelancing platforms like Upwork or Freelancer dot com to land clients…

LinkedIn can also make for a strong add-on to your favorite client-getting tactics…

Thanks to the 850M+ businesses, recruiters, and professionals on the platform.

In the video below, freelance copywriter Alex Cattoni shares 6 simple tips to use LinkedIn to attract your dream clients and scale your freelance business in 2022.

Click below to check it out:

How To Optimize Your LinkedIn Profile & Land Your DREAM Clients

Tools We Love

If We Had a Dime For Every Time This Happened… We’d Have a Lot of Dimes

Taking notes on a Zoom call can be a major pain.

Listening and typing quickly at the same time is no small feat…

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call…

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

(Or worse, trying to remember what they said if you forgot to record it.)

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across all your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Don’t follow your passion, but let it follow you in your quest to become really good at what you do.”

— Cal Newport

ICYMI:

🤖 Integrating DALL-E 2

Happy Thursday! Looking for clients? Don’t forget to check the Gig Alerts section at the bottom of the newsletter. We always include a handful of copywriting, media buying, and graphic design jobs that have been posted on Upwork in the last 24 hours.

Mentioned in today’s edition: Microsoft, DALL-E 2, PCs, ByteDance, and Spotify. Plus why working for whales is the best way to make a splash, the $10 million dollar sales process, and our favorite solution for ironclad freelance contracts.

Read time: 3 minutes and 28 seconds

Making the Rounds

  • Microsoft integrating AI image generator DALL-E 2 into new free and paid tools. After making a big investment in the AI-powered system, Microsoft users will soon be able to use DALL-E 2 through both Designer (its new paid Canva competitor) as well as Image Creator (a new free tool launching to Bing and Edge browsers very soon). So if you’ve been eager to play around with it, you may not have to wait much longer.
  • Global PC shipments fall 15% in Q3 2022. Another sign an economic downturn may be upon us: PC shipments were down 15% year-over-year last quarter.
  • ByteDance planning to expand music streaming business. Spotify may be next on theTikTok hit list: parent company ByteDance has reportedly been meeting with music labels about its music streaming service, Resso. Currently, Resso is only available in India, Indonesia and Brazil. But the company is aiming to launch it worldwide so TikTok users can discover songs and quickly subscribe to new artists. Sounds like a potentially deadly combination to us.

Working With Clients

Why Working For Whales is the Best Way to Make a Splash

If you want to accelerate your freelance career, you need to rack up wins as fast as possible.

Wins are like jet fuel.

They’re what allow you to raise your rates, generate more referrals, and close more clients.

So… what’s the fastest way to rack up wins?

Working for whale clients.

And the reason why is simple…

It’s because bigger companies can afford to spend more on marketing.

You may have an easier time convincing a local business to hire you if you’re brand new…

And you may be tempted to seek the path of less resistance in those early stages…

But big companies ALWAYS make better clients:

Here’s why:

1 – Their products and services have already been validated by the market (people want them)

2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)

3 – They’re used to spending money on marketing (and freelancers)

Now, is it harder to land bigger companies as clients?

Sometimes, but not always.

We’re not talking about getting hired on as the Chief Marketing Officer here.

It might just be writing a few emails or building a few landing pages for them.

Just enough to get your foot in the door.

And big companies have a massive, ongoing need for these types of assets.

So here’s a pro tip to help you seal the deal: 

Put together custom sample pieces for every big client you’re pitching free of charge.

This delivers value up front and will help you immediately stand out.

Apply this strategy, focus on landing big companies as clients, and watch your track record explode. 

Working For Yourself

The $10 Million Dollar Sales Process

Paging the sales department…

… Oh wait — that’s you 😉

Because let’s be honest: running a freelance business means you work in sales.

It doesn’t mean you have to become a sleazy used-car salesman…

But if you want to make more money, have more freedom, and reap the rewards of entrepreneurship…

Then it does mean you need to learn the fundamentals.

In the 20-minute YouTube video below, CEO of Closers dot io Cole Gordon reveals his entire step-by-step sales process responsible for over $10M in sales.

It’s extremely thorough and tactical.

So if you’re looking to feel more comfortable on sales calls…

Not to mention learn how to close more deals with less resistance and rejection…

Check it out here:

[Watch]: The $10 Million Dollar Sales Process

Tools We Love

How Not to Write a Legally-Binding Freelance Contract

Managing contracts is a key part of running a freelance business.

Since you don’t have a company legal or HR department looking out for you…

Your legal protection is entirely up to you.

But asking a prospective client to print out a contract so they can sign it and send it back to you is so 2004.

Enter HelloSign.

HelloSign lets you send out contracts and request legally binding signatures in seconds.

With it, you can set up templates, streamline the signature process, and easily access every signed contract you’ve ever received from anywhere.

Start your free 30-day trial of HelloSign today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“There are no rules. That is how art is born, how breakthroughs happen. Go against the rules or ignore the rules. That is what invention is about.”

— Helen Frankenthaler

ICYMI:

👥 Copycatting features for fun & profit

Happy Tuesday! Today’s a great day to share the newsletter with a friend or colleague. We’ll even send you a fill-in-the-blanks Upwork proposal template for helping us spread the word. Just grab your unique referral link at the bottom of this email to start sharing.

Mentioned in today’s edition: Twitter, TikTok, Douyin, SpaceX, and Starlink. Plus a counterintuitive trust-building technique, the difference between cost, price, and value, and one feature all email marketers deserve.

Read time: 2 minutes and 27 seconds

Making the Rounds

  • Twitter is next in line of TikTok copycats. The typically text-heavy social media platform is rolling out an immersive full-screen video experience and a video carousel to the Explore tab.
  • TikTok aiming to launch live shopping in North America after U.K. flop. If at first you do not succeed, try and try again. At least, that’s what TikTok is telling themselves as they plan to outsource a new live shopping operation in North America. Can’t say we blame: TikTok’s sister app Douyin did over $10B in livestream sales last year.
  • SpaceX repositions Starlink satellites to provide internet to Southwest Florida. The company is sending over 100 Starlink kits to the Sunshine State as hundreds of thousands remain without power after Hurricane Ian.

Working With Clients

Try This Counterintuitive Trust-Building Technique Next Time You Make a Mistake

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.

Working For Yourself

The Difference Between Cost, Price, and Value

What do you say when a prospect asks “what will this cost?”

It’s a direct question that can be a little uncomfortable to answer, especially if you’re new to freelancing.

But before you do…

Make sure you understand the relationship between cost, price, and value.

Because none of them mean the same thing.

And if you’re not careful, you may end up underpricing yourself on sales calls, scaring off high-quality clients, and missing out on much bigger deals.

Check out this video from our friends at The Futur to learn more:

[WATCH]: How To Run A Profitable Freelance Business & Make Money

Tools We Love

“I Wonder What They’ll Ask For Next… a Gold-Plated Toilet Seat?”

As the publishers of a daily newsletter, email marketing is the foundation of our business.

And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.

But the problem is…

Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.

That’s why we’re proud users of ConvertKit.

It’s simple, intuitive, and incredibly easy to use.

Because you *should* be able to collect emails, send out broadcasts, and set up simple automations in minutes without calling in chat support.

So if you’re looking for a simple and cost-effective way to grow your online audience with email marketing…

Try ConvertKit for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Momentum? Momentum is the next day’s starting pitcher.”

— Earl Weaver

ICYMI:

⚔️ Zoom killer?

Happy Tuesday! An unmanned NASA ship crashed into the asteroid Didymos last night. But don’t worry, this one was on purpose: the crash was actually a planetary defense test to see if NASA can prevent future asteroids from crashing into Earth and, you know, wiping out every living thing on the face of the planet.

Mentioned in today’s newsletter: WhatsApp, LinkedIn, and Instagram. Plus what clients are thinking when they review your freelance portfolio, how to avoid overloading your knowledge banks, and the curse of the “quick Zoom.” 

Read time: 2 minutes and 49 seconds

Making the Rounds

  • WhatsApp launches shareable call links for up to 32 people. The update will work much like personal Zoom links. And with no call length limits announced so far, it might actually be able to compete with more popular meeting apps like Zoom and Microsoft Teams.
  • Stealth LinkedIn experiment reveals “weak ties” are 2X more effective for finding work. The study ran from 2015 to 2019 and tested the effects of suggesting “weak ties” (acquaintances or people you’re less close to) versus “strong ties” in its People You May Know section. Turns out that weak ties aren’t so weak when it comes to helping you land a new gig.
  • Sub 60-second Instagram Stories will no longer be broken up. The company has been steadily increasing the limits on its video content as it aims to compete with TikTok.

Working With Clients

What Clients Are Thinking When They Review Your Portfolio

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific

2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

The bottom line is:

The last thing you want is to make clients try to imagine what your work will look like for a specific medium or market.

So give them relevant samples.

And don’t be afraid to curate individual portfolios for individual clients.

Taking just a few minutes to select the most relevant sample pieces will be time well spent.

Working For Yourself

WARNING: Knowledge Banks Are Nearing Maximum Capacity

Living in the Information Age has its pros and cons.

On the one hand, you can teach yourself the basics of just about any skill for free online.

But on the other hand…

This embarrassment of riches creates a paradox of choice.

Who do you learn from? Who do you ignore?

It’s no easy task.

That’s why the secret to avoiding information overwhelm is…

Choose 1-2 experts to learn from and ignore everyone else.

– Consume everything they put out

– Implement their strategies as best you can

– Find out what works and what doesn’t before moving on

Learning a high-income skill like copywriting, sales, or paid ads can feel like drinking from a firehose.

You need to control the flow of information you’re taking in.

Otherwise your head will explode.

And the only way to do that effectively is to narrow your focus.

Bottom line: don’t get high on more than one guru’s supply.

The lessons you’ll learn from executing on ONE person’s strategies will trump it every time.

Tools We Love

The Curse of the “Quick Zoom”

Efficiency is key when communicating with clients.

If you went back and forth via email or jumped on a quick Zoom every time a client had a question…

You’d never get any work done.

Good thing you don’t have to.

That’s because SnagIt lets you quickly record and share videos of your screen so you can add context and communicate efficiently with both clients and colleagues.

It also helps you screenshot ads, emails, and sales pages for your swipe file…

So you don’t have to start from scratch on your next project.

If you’re looking to streamline your freelance workflow…

Sign up for a free trial of SnagIt today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Life is a succession of lessons which must be lived to be understood.”

— Helen Keller

ICYMI:

👀 Browser spying

Happy Tuesday! Queen Elizabeth II’s funeral took place yesterday. It was the U.K.’s first state funeral since Winston Churchill’s funeral on January 30, 1965.

Mentioned in today’s newsletter: Meta, Gmail, Figma, Adobe, and the LinkedIn Mafia. Plus a simple 3-word freelance pitch, the problem with most meetings, and what to do if your client doesn’t have a PhD in funnel strategy.

Read time: 2 minutes and 55 seconds

Making the Rounds

  • Lawsuit filed against Meta over illegal tracking through in-app browser. The complaint alleges Meta is breaking a federal wiretap law by tracking users who click on links to 3rd-party websites from Facebook or Instagram. 
  • Gmail prepares to unleash the campaign email kraken. Get ready for an inbox assault. As the midterm elections heat up, Gmail has launched a new pilot program that will prevent spammy campaign emails from actually hitting the Spam folder. The program is a response to criticism from conservatives that their algorithms unfairly target right-leaning content.
  • The LinkedIn Mafia is taking over. Forget Peter Thiel, Elon Musk, and the rest of the PayPal Mafia — the group of former LinkedIn employees who’ve gone on to found successful companies is getting a bit ridiculous. Especially with Adobe announcing their $20B acquisition of Figma, started by 30-year old former data analytics intern Dylan Field.

Working With Clients

A Simple 3-Word Freelance Pitch

Struggling to land higher-paying clients?

One trick that could turn the tide is refining (and articulating) your step-by-step system.

You see, most top tier clients aren’t willing to risk a 5-figure fee on a freelancer they’ve never worked with before…

… Unless you’re able to build a mountain of trust.

And while testimonials and case studies do have a part to play…

How can a prospective client be sure their project will turn out like the ones featured on your testimonial or reviews page?

This is where your unique system or method comes in.

When you have a consistent and methodical way for producing results for every client…

You’re giving them reason to believe you can produce similar results for them.

Which is key.

Ultimately, you should be able to walk them through exactly how you’re going to deliver the work, step-by-step…

Because that’s a mark of a seasoned vet.

No matter what skill, niche, or sector you’re in.

So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.

Pro tip: keep it simple and stick to 3-5 steps or pillars.

Working For Yourself

The Problem With Most Meetings

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

Tools We Love

In Case Your Client Doesn’t Have a PhD in Funnel Strategy

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs

ICYMI: 

🛒 Mobile-friendly millennials

Happy Thursday! And a special shout out to everyone who’s ever been in physical pain after sending out an email with a typo in it. Yesterday’s newsletter had a pretty glaring typo in it, and we’re still recovering from it. Fingers crossed we don’t make it 2 for 2.

Mentioned in today’s edition: Online shopping, Twitter, and Elon Musk. Plus an ethical dilemma for direct response marketers, redefining happy hour, and one thing you owe your clients & colleagues if you like working from coffee shops.

Read time: 2 minutes and 52 seconds

Making the Rounds

  • 80% of millennials now do most of their shopping online, study finds. The pandemic led to a 4X increase, as the 2019 report found only 20% reported doing most of their shopping online. Plus now over half of millennials’ online purchases take place mobile. Moral of the story: make sure your web and funnel pages look good on phones and tablets.
  • Twitter shareholders approve Elon’s takeover bid. 98.6% of votes cast in a special meeting were in favor of the deal, which experts have described as a grossly inflated price, especially now in light of the recent downturn in the stock market. On a related note…
  • Twitter whistleblower’s testimony fails to deliver ammo for Elon. Peiter “Mudge” Zatko alleged the platform had not been truthful about the number of bot and spam accounts, a claim Elon seized on in hopes of strengthening his argument before his case with Twitter proceeds to trial. But Zatko’s testimony before Congress this week failed to deliver the smoking gun evidence Elon was probably hoping for.

Working With Clients

Only You Can Decide

The global freelance market is projected to hit $455 billion by 2023.

And over 70% of U.S small businesses report hiring freelancers in the past year…

Which means:

Job opportunities are exploding.

But here’s an important factor you may not have considered:

Do prospective clients align with YOUR values?

For example, work in the direct response marketing world can be a double-edged sword…

As an industry, it offers one of the fastest paths to six figures and beyond.

But it’s also got some of the shadiest practices:

  • Fake countdown timers
  • Falsified testimonials
  • Photoshopped before and after pictures
  • Etc

We’re not here to judge…

Instead, we simply want to point out that it’s up to you to decide what you’re comfortable with.

So make sure you know where you stand before you find yourself in a situation where you’re forced to compromise on your ethics or values to get the job done.

Working For Yourself

Redefining Happy Hour

Do you know what your chronotype is?

According to Healthline, a chronotype is “…a person’s circadian typology or the individual differences in activity and alertness in the morning and evening.”

In other words…

Your chronotype reflects when your most creative and productive hours are.

For some of us, that’s typically between 6 and 9 AM.

But for you, it might be later in the day.

Either way, the bottom line is:

Find out what time of day you’re usually at your best, and protect those hours.

Because not all time is made equal.

And the secret to maintaining peak productivity is focusing on energy — not time.

Tools We Love

One Thing You Owe Your Clients & Colleagues If You Like Working From Coffee Shops

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or the hustle and bustle of your local Starbucks…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Try Krisp for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Life isn’t about finding yourself. Life is about creating yourself.”

— George Bernard Shaw

ICYMI: