🧠 Why multitasking is the mind-killer

Happy Thursday! Exciting news: we’re now on YouTube. If you’ve missed any past episodes of Inspector Lander, our weekly video series on marketing strategy, you can find them all on our new channel, including this week’s episode. 

Mentioned in today’s edition: Section 230, artificial intelligence, and YouTube. Plus why multitasking is the mind-killer, and a must-watch for anyone who sells digital products.

Read time: 2 minutes and 33 seconds

Making the Rounds

  • Supreme Court takes up two cases that could shake up the internet. Both are challenging Section 230, which grants platforms like Facebook and YouTube immunity from lawsuits over content posted by users. If the court struck down these protections, it would send a shockwave through the entire industry, as platforms would be forced to rethink how they moderate content.
  • The race to leverage AI tools is on. This deep dive from the WSJ reveals how everyone from CEOs to employees are scrambling to integrate AI tools like ChatGPT and Midjourney into their work.
  • YouTube testing new podcast feature. With more and more podcasters distributing their shows on the platform, this update makes a ton of sense. The feature will come with new podcast-specific analytics to help distinguish performance between traditional YouTube videos and podcasts.

Working For Yourself

Why Multitasking is the Mind-Killer

Multitasking is the mind-killer.

Research has shown our brains are not wired to handle more than one task at a time.

So while you may *feel* more productive when juggling multiple tasks…

Truth is, you’re leaking mental energy every time you jump back and forth.

This concept is known as “context-switching.”

By focusing on just one task at a time instead, you can reduce creative leakage from context-switching and work more efficiently to produce better results.

And if you’re charging a flat rate or per-project fee…

The faster you work, the more your effective hourly rate goes up.

So if you’re looking for an easy way to give yourself a raise…

Stop multitasking.

Marketing Strategy

If You Sell Digital Products, Watch This

Episode #006 of Inspector Lander is live on YouTube!

This week, watch as we audit a killer lander promoting a digital product for media buyers.

Lots of takeaways from this, including a few unusual tactics you don’t see elsewhere.

Check it out here:

[WATCH]: Inspector Lander #006: Elite Media Buyers Academy


If you find these videos helpful, make sure to subscribe to our channel so you don’t miss the next one 🙂

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. 

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” 

— Scott Adams

No one else has to see what you create.

Don’t let your inner Censor stop you from building something.

Share this on Twitter 🐦

⚖️ Supremes on Social Media

Happy Monday! Welcome back to The Gig, the private daily email helping 2,000+ freelancers go beyond the 9 to 5 and conquer the gig economy.

Mentioned in today’s newsletter: Florida, TikTok, Twitch, and the Supreme Court. Plus one common mistake freelancers make when pitching big clients, an alternative to the 4-hour work week, and how to let the dough rise inside your ad account.

Read time: 3 minutes and 55 seconds

Together with AdSkills

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Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more. They even have a Matchmaker program to help graduates line up interviews and land gigs with top tier clients. So if you’re looking to diversify your freelance income, click here to try a free AdSkills class today.

Making the Rounds

  • Controversial Florida social media law heads to Supreme Court. The law would allow users to sue platforms if they think their content is being unfairly moderated, and allow the state to fine them for banning political candidates. The underlying question is whether states should be able to individually regulate social media platforms, a decision that would have major ripple effects across the industry.
  • TikTok shutting off advertising features for political accounts. The platform is also cutting off access to monetization features like tipping and e-commerce and making verification mandatory for politicians ahead of the midterm elections.
  • Twitch sunsets 70/30 subscription revenue share for premium creators. The changes won’t take effect until next year, but top streamers who were previously on a 70/30 split will now only get 70% of their first 100k, and then 50% of all revenue after that. To offset the change, Twitch has shifted its ad revenue program from a fixed rate on a per 1,000 impressions basis to a 55% rev share on all ad revenue from their channel.

Working With Clients

Don’t Make This Common Mistake When Pitching Big Clients

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

– Destroys their positioning

– Slashes future earnings

– And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That’s what the client will value your service or offering at until the end of time. 

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Working For Yourself

Forget the 4-Hour Work Week (Do This Instead)

Spoiler alert:

The 4-Hour Work Week is not realistic for most of us.

(It’s still a great book, though.)

And while even a 4-day work week would be a major upgrade from spending a full 5 days at the slag heap every single week…

Here’s a simple hack that can make the workweek easier to bear:

Structure your workload so you start strong but then taper down throughout the week.

This means stacking Mondays with as much work as you can possibly handle to get ahead and create a buffer…

Then slowly and steadily taking your foot off the gas…

So Friday can be a much more leisurely work day to cap off the week.

Here’s what it might look like in application:

  • Monday: 10-12 hours
  • Tuesday:  8-10 hours
  • Wednesday: 8-10 hours
  • Thursday: 6-8 hours
  • Friday: 4-6 hours

Now, will this be possible every week?


And it’s probably not for everyone.

But if you struggle with the monotony of a uniform work week or have ever wanted to shake up your schedule…

Give this a try.

Easing into the weekend with a lighter and/or shorter Friday can feel mighty nice.

From The Paid Ads Gig

How to Let the Dough Rise Inside Your Ad Account

If you’re running a paid ads campaign that’s converting…

There are two main ways to scale it:

1 – Vertical scaling

Where you increase the budget on winning ad sets and/or campaigns.

2 – Horizontal scaling

Where you take winning ads and roll them out to new audiences.

Once you’ve hit on something that works, vertical scaling is the easiest to start with.

But depending on your audience, offer, and platform, you’ll eventually bump into a budget ceiling.

That’s when horizontal scaling comes into play.

Pro tip: the best way to achieve horizontal scale is to reposition your offer.

For example: a biz opp/make money online offer might start out being positioned towards young professionals as a way to escape the 9 to 5…

But it could also be positioned towards stay-at-home parents as a way to provide for their family without having to leave the house or hire a babysitter.

Make sense?

If you want to scale an ad account to the moon, you’ll need to scale both vertically and horizontally.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

— Benjamin Franklin