Happy Wednesday! Today is International Women’s Day. So, to all the women making moves and building businesses in the freelancing world, thank you! We salute you
Discussed in today’s edition: Slack, ChatGPT, WhatsApp, SMS marketing, and Facebook. Plus 4 competitive advantages that cost you nothing, and 3 ways to scale an ad account.
Read time: 3 minutes and 45 seconds
Making the Rounds
- ChatGPT is coming to Slack. Parent company Salesforce announced Slack users will soon be able to ask ChatGPT to summarize meetings, draft replies to colleagues, and
fire annoying clientssearch for answers on any topic, directly from inside the app.
- Study finds 38% of customers buy after receiving abandon cart text messages. Data firm Validity surveyed 1,200 respondents and found SMS and WhatsApp messages were highly effective at recovering lost sales from abandoned carts.
- Meta reverses course by allowing users to access Messenger from within Facebook mobile app. The company split Facebook and Messenger into two mobile apps back in 2016, but now it’s testing a new version of the original Facebook app with Messenger integrated. Yay! More cold DMs — our favorite.
Working With Clients
4 Competitive Advantages That Cost You Nothing
Want to make your freelance business stand out?
Here are 4 ways that have nothing to do with your experience or track record:
1) Work fast
Most clients are looking to launch ASAP.
But most freelancers work way too slowly.
Speed up your production time by:
+ Using templates
+ Systematizing your workflow
+ Specializing in a specific task (logos, emails, etc)
If you can turn around quality work faster than Speedy Gonzales, you’ll attract a lot of clients.
2) Don’t miss deadlines
This goes hand-in-hand with number one.
It sounds cliche, but most freelancers fail to get deliverables in on-time.
So here’s a tip to help you avoid this ugly fate:
Build in a few extra days of buffer when you’re setting deadlines with clients.
It’s always better to underproject and overdeliver than vice versa.
Nothing will scare off clients more than missing deadlines.
3) Be responsive
One of the most common fears clients have is that you’ll ghost them.
Always respond to messages in a timely manner.
(assuming they’re within work hours or whatever boundaries you’ve set with the client)
You don’t necessarily have to have the answer immediately, either.
You can simply acknowledge their message and tell them you’ll get back with the answer as soon as you can.
4) Be enthusiastic
This is probably the most underrated of the list.
But enthusiasm is magnetic.
If you’re legitimately excited about your work, clients will naturally be more attracted to you.
Everyone wants to do business with people they like.
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From The Paid Ads Gig
3 Ways to Scale An Ad Account
If you’re running paid ads that are converting into leads and sales at a profit…
Whether for yourself or for clients…
There are only 3 ways to scale up to $100/day, $500/day, or $1k/day and beyond.
Here they are:
1) Vertical scaling
This is where you increase the budget on winning ad sets or campaigns.
But there’s always a limit on how much you can spend on any one ad, ad set, or campaign…
Depending on your offer and ad platform, of course.
That’s where the next type of scaling comes into play.
2) Horizontal scaling
This is where you begin testing new audiences to find additional winners.
Sometimes this means hitting the same avatar from a different direction…
Like going after 18-25 year olds who are interested in making money online by testing influencer interests, trading interests, and AirBnB interests…
And sometimes this means hitting an entirely different avatar by repositioning the offer with new targeting as well as copy…
Like repositioning a biz opp offer from 18-25 year olds to stay-at-home moms.
3) Spherical scaling
The last type of scaling involves circling back to carve out a different slice of the same audience.
What does this mean?
Let’s use Facebook for example:
If you launch an ad set targeting someone who’s interested in Entrepreneurship…
You’re not reaching everyone within that interest segment.
Even if you’ve got a massive budget.
Instead, Facebook will only show your ads to a specific slice of that audience.
But if that interest is converting well for you, it stands to reason that reaching more of them would probably yield even more conversions.
How do you do this?
By duplicating ad sets or campaigns with the exact same targeting, copy and creatives.
Now, these duplicate ad sets or campaigns will eventually compete with each other…
But only once you reach a certain level of scale.
Often, the result is an increase in conversions and an ability to spend more on your ads profitably.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Google ads optimization and strategy
- Need A Conversion Rate Optimization Expert
- Youtube ads media buyer
- Ad writer needed for campaigns
- Copywriter needed For Community Solar
- Design 20 Icons – Baby/Parent Themed
NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.
Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
Quote of the Day
“We’ve all heard that the unexamined life is not worth living, but consider too that the unlived life is not worth examining.”
— Julia Cameron
Don’t overanalyze self-sabotage.
Put yourself in the arena and start building something.
Tools of the Trade
Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:
- ConvertKit — Email marketing for creators. Simple, easy to use, and very cost-effective.
- Kinsta — Super fast website hosting trusted by 25,000+ small businesses.
- Fireflies — AI note-taker that can record client calls + create searchable transcripts.
- Krisp — Eliminates echoes and background noise on calls and meetings using AI.
- Wise — Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.
* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)