Happy Monday! King Charles III was proclaimed Britain’s monarch this weekend in the first accession ceremony since 1952. Expect coverage of the royals to continue dominating the news until the Queen’s funeral on September 19.
Mentioned in today’s newsletter: Roblox, Instagram, and Microsoft. Plus 7 places to find paying clients, why time management is a myth, and the best way to make a media buyer laugh.
Read time: 3 minutes and 25 seconds
Together with AdSkills
Every Direct Response Company’s Biggest Turn On
Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.
Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.
Making the Rounds
- Roblox rolling out 2 new types of metaverse ads. One format is rumored to be a billboard ad that could either drive back to an advertiser’s virtual Roblox community, or generate a digital coupon that can be redeemed in a physical store.
- Instagram experimenting with “repost” feature. Similar to a retweet, the new feature would allow users to share someone else’s content directly on their feed, instead of just in Stories and DMs.
- Microsoft Smart Campaigns let you manage multiple ad platforms in one place. The new feature supports Google, Facebook, and Instagram Ads in addition to Microsoft Ads. So you can manage campaigns across all four platforms right from inside the Microsoft dashboard. NGL, this is pretty dang cool.
Working With Clients
7 Places to Find Paying Clients
Cold outreach isn’t the only way to get clients.
There are thousands of businesses posting freelance jobs every day.
You just have to know where to look.
So if you’re looking to land more clients…
Check out these 7 platforms:
Remember: clients posting jobs on these platforms are looking to hire ASAP.
All you have to do is convince them you’re the one.
Working For Yourself
Why Time Management is a Myth
Ever heard of Parkinson’s Law?
It states that work expands to fill the time allotted for it.
If you give yourself an hour, it’ll take an hour.
If you give yourself a week, it’ll take a week.
And in our experience, we’ve found this law to be pretty accurate.
That’s why time management is the wrong area to focus on if you want to increase your output.
Instead, focus on energy management.
Energy is the true constraint to productivity, not time.
So here are three of our favorite tips to help you better manage your energy:
1 – Put your phone on Do Not Disturb
2 – Listen to non-lyrical music (lo-fi, chillwave, binaural beats)
3 – Go for a walk as soon as you hit a wall
Your mileage may vary…
But the more you focus on extracting the most out of yourself, the less you’ll have to worry about time.
From The Paid Ads Gig
Just For Laughs: Media Buying Edition
CPMs are on the rise.
Competition on the big ad platforms is getting stiffer.
And targeting ain’t exactly what it used to be.
So if you’re struggling to make paid ads profitable in 2022, you’re not alone.
But what’s the fix?
Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…
Instead, the way to put your paid ads on easy mode is:
Launching a high-ticket offer.
One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.
The two most common ways to do it from a traffic perspective are…
1) Promoting a low-ticket offer with an application on the backend
2) Driving traffic straight to a VSL or webinar that pushes leads to book a call
The days of running profitable ads promoting low-ticket offers are over.
Traffic costs are only going to go up as the big ad platforms continue to mature…
So to make paid traffic work in 2022, you need to go high-ticket.
Together with Fast Foundations
LAST CHANCE: Stuck Under 5k Per Month in Your Freelance Business? Read This
You are the average of the 5 people you spend the most time with. And if you’re a normal person, chances are your 5 best friends are NOT successful entrepreneurs. That’s why joining a community of like-minded people is the fastest way to reach the next level.
The Fast Foundations Mastermind is designed to help you grow your early-stage business fast. It’s led by Carter & Custer, two multi 7-figure entrepreneurs who will help you deploy proven step-by-step strategies to monetize your ideas, scale up your business, and increase your net income.
Today is the LAST day they are accepting applicants. So if you’re looking to make a breakthrough in your freelance business and finish 2022 on a high note, click here to learn more about Fast Foundations.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
Quote of the Day
“There is no failure. Only feedback.”
— Robert Allen