♾️ Layoffs, layoffs, layoffs

Happy Tuesday! Midterm elections take place in the U.S. today, and the results will ripple out across the freelance economy, regardless of which party controls the House and Senate when all is said and done. As always, you can count on us to keep you up to speed.

Mentioned in today’s edition: Meta, Twitter, and Substack. Plus what makes a bullseye portfolio piece, Metabolic Sitting Secrets™, and spell check on steroids.

Read time: 3 minutes and 21 seconds

Making the Rounds

  • Meta is the latest Big Tech firm to plan major layoffs. Not to be left out of the cool kids club, Meta is reportedly planning to let go thousands of employees as soon as this week, and join the wave of Big Tech firms slashing headcount due to an industry-wide post-pandemic downturn.
  • New Gallup poll finds 62% are indifferent to their work lives. Hate your job? You’re not alone: a recent edition of Axios’s Finish Line reveals 18% of people are miserable at work, while a whopping 62% are indifferent about their life at work. Just 20% of people surveyed said they were thriving at work. This is might be a good time to remind you of Benefit #4756 of running a freelance biz: if your clients make you miserable, you can always fire them 🙂
  • The battle for Twitter’s successor begins. One week into Elon’s tenure as Twitter CEO and the vultures are already circling: Substack is looking to capitalize on the opportunity by targeting Twitter’s user base with Substack Chat. The new feature lets Substack writers communicate directly with subscribers inside the mobile app, similar to Slack or Telegram.

Working With Clients

What Makes a Bullseye Portfolio Piece

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific

2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

The bottom line is:

The last thing you want is to make clients try to imagine what your work will look like for a specific medium or market.

So give them relevant samples.

And don’t be afraid to curate individual portfolios for individual clients.

Taking just a few minutes to select the most relevant sample pieces will be time well spent.

Working For Yourself

Metabolic Sitting Secrets™

Sitting may not be the new smoking…

But the data suggests it sure ain’t good for us.

That’s why a new study covered in this episode of the Huberman Lab podcast is making waves:

Researchers discovered a stupid simple exercise you can do while sitting that can lower your blood sugar and increase your metabolism — significantly.

No equipment and (almost) no movement necessary.

We sh*t you not.

Listen to the episode and see for yourself.

In it, Dr. Huberman also covers a basic fitness “template” anyone can use to build strength, endurance, power, and flexibility.

So if you’re looking to limit the downsides of working at a desk…

Click below to check it out:

[LISTEN]: Fitness Toolkit: Protocol & Tools to Optimize Physical Health

Tools We Love

Spell Check On Steroids

Even if you’re not a pro copywriter, being able to write well is a superpower.

It helps” grease the skids” in all areas of life.

The only problem is…

Writing for business and writing for the classroom are two different things.

Five dollar words might get you an A, but it’s the two dollar words that get your message across.

That’s where Hemingway comes in.

Copy and paste your text into the free app and you’ll get instant feedback on readability:

  • Adverbs
  • Passive voice
  • Run-on sentences
  • And those dreaded $5 words

Aim to write at a Grade 5 reading level or lower.

Give Hemingway a try for free today and see how you score.

P.S: Copy and paste the above section into the app to see how we did 😉

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day

“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.”

— Confucius

In Case You Missed It:

🦹 Project Aquaman

Happy Tuesday! If you’re concerned about the economy and how it might affect your freelance business, make sure to check our free 81-page guide on how to go from zero to 10k/m. Inside, you’ll find our playbook for building a recession-proof six-figure freelance business — even if you’re brand new.

Mentioned in today’s newsletter: TikTok, Project Aquaman, and Meta. Plus one reason why you’re struggling to land more clients, an inconvenient truth about what it really takes to get rich, and the “2-step” secret to blowing up your email list on Twitter.

Read time: 3 minutes and 21 seconds.

Making the Rounds

  • TikTok’s aims to replicate China’s $400B livestream shopping industry in the U.S. The initiative is known internally as Project Aquaman and borrows heavily from the tactics used by Douyin, the Chinese version of TikTok, to become a major ecommerce company in the last two years — including a decentralized network of 20+ TikTok Shop Partners.
  • Investor asks Mark Zuckerberg to quit dumping so much money into the metaverse. Brad Gerstner owns $320M worth of Meta shares, and he’s tired of seeing the mounting losses from its AR/VR division, Reality Labs. Having lost $15B so far, Gerstner wrote an open letter urging Meta to reduce headcount by 20% or more and limit the company’s investment in Reality Labs to just $5B per year.
  • 26% of U.S. adults under 30 get their news from TikTok. The total number across all adults has tripled since 2020, with 10% saying they regularly get news from TikTok according to a new Pew Research Center study.

Working With Clients

Not Landing Enough Clients? This Might Be Why

What gets measured gets managed.

That’s why, when it comes to finding clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.

Sometimes, the reason you’re not landing enough clients is simply because you’re not taking enough swings.

And if that’s the case, it’s time to pump those numbers up.

Working For Yourself

An Inconvenient Truth About What it Really Takes to Get Rich

Is it more important to work HARD or to work smart?

The answer, of course, is that it depends.

Most people tend to glorify one or the other…

But in the video below, Alex Hormozi reveals why hard work alone won’t make you rich…

Plus the one thing that matters more than getting up at 5 AM, taking cold showers, or working 12 hour days.

If you want to be strategic about building a highly-profitable business and acquiring real wealth…

Click below to check it out:

[WATCH]: Why hard work won’t make you rich

Tools We Love

The “2-Step” Secret to Blowing Up Your Email List on Twitter

Twitter’s been our #1 growth channel since we launched in late March.

And there’s one specific type of tweet that’s proven to be insanely effective for attracting more engagement, followers, and subscribers:

The auto-DM.

This simple tweet follows a “2-step” structure where you tease a piece of content (video, template, cheat sheet, checklist, etc) and then ask people to like, comment, or retweet to get it.

Here are some recent results from our last couple auto-DMs:

  • 1,041 RTs and 623 subscribers
  • 393 RTs and 187 subscribers
  • 936 RTs and 127 subscribers

All told, we’ve added 1,249+ subscribers to our list with this one type of tweet.

Now you can manually reply to all these people to deliver the content, of course…

But we prefer to use TweetHunter instead.


For one, it puts the “auto” in “auto-DM” — so you don’t have to do anything manual.

It’s got a ton of other features we love too, including:

– Tweet and thread scheduling
– Native image editor
– 2M+ viral tweet library to use for inspiration
– Auto-plugs and auto-retweets
– And a whole bunch more

Bottom line:

If you’re looking to grow your audience (and your business) on Twitter as quickly as possible…

TweetHunter is exactly what you need.

Click here to try TweetHunter for free

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day

“The most difficult thing is the decision to act!”

— Amelia Earhart