podcasting Archives

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Mentioned in today’s issue: Instagram, YouTube, TikTok, and Twitter. Plus a sneaky but legal way to find high-quality clients, why time management is a mistake, and how to reach the most affluent prospects in your niche.

Estimated reading time: 4 minutes and 6 seconds

Making the Rounds

Instagram offers certain media companies $200 if they post a Reel that hits 1M views. They’re not exactly backing up the Brinks truck, but Instagram’s payouts can reportedly max out above 20k/m according to some media execs.

YouTube creator discusses TikTok creator fund. Hank Green has been making videos on YouTube since 2007. In this interview with The Verge, he explains why TikTok’s creator fund is a bad deal and discusses the future of the creator economy.

Screenshots reveal how Twitter will handle new edit feature. Twitter users have been asking for an edit button since the dawn of time, and now it seems like E-Day may be near (whether Elon’s forced to buy the platform or not).

Working With Clients

A Sneaky But Legal Way to Find High-Quality Clients

People need to know who you are and what you can do before they’ll hire you.

And most freelancers try to bridge this gap on an “as needed” basis by…

Applying to jobs on freelancing platforms
Sending out cold emails and DMs
Running ads
Etc

But there’s another way to skin the cat:

Joining a paid program or mastermind group.

Now, you don’t want to join just any program…

Instead, look for one that has a lot of business owners in the group.

Because many of these folks could be potential clients.

And by joining the group and networking with them, you get the chance to do two things:

1 – Demonstrate your skills

2 – Show you care about investing in yourself

Aim to add value wherever you can (without expecting anything in return) and you’ll be hard pressed not to generate a few referrals.

Working For Yourself

When You Check Reddit For the 47th Time Today Instead of Doing Client Work

Ever heard of Parkinson’s Law?

It states that work expands to fill the time allotted for it.

Translation:

If you give yourself an hour, it’ll take an hour.

If you give yourself a week, it’ll take a week.

And in our experience, we’ve found this law to be pretty accurate.

That’s why time management is the wrong area to focus on if you want to increase your output.

Instead, focus on energy management.

Energy is the true constraint to productivity, not time.

So here are three of our favorite tips to help you better manage your energy:

1 – Put your phone on Do Not Disturb

2 – Listen to non-lyrical music (lo-fi, chillwave, binaural beats)

3 – Go for a walk as soon as you hit a wall

Your mileage may vary…

But the more you focus on extracting the most out of yourself, the less you’ll have to worry about time.

Tools We Love

How to Reach the Most Educated and Affluent Prospects in Your Niche

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

Entrepreneurs On Fire with John Lee Dumas
Build Your Network with Travis Chappell
Franchise Secrets with Erik Van Horn
And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.