Podcast

🧠 Why multitasking is the mind-killer

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Happy Thursday! Exciting news: we’re now on YouTube. If you’ve missed any past episodes of Inspector Lander, our weekly video series on marketing strategy, you can find them all on our new channel, including this week’s episode. 

Mentioned in today’s edition: Section 230, artificial intelligence, and YouTube. Plus why multitasking is the mind-killer, and a must-watch for anyone who sells digital products.

Read time: 2 minutes and 33 seconds

Making the Rounds

  • Supreme Court takes up two cases that could shake up the internet. Both are challenging Section 230, which grants platforms like Facebook and YouTube immunity from lawsuits over content posted by users. If the court struck down these protections, it would send a shockwave through the entire industry, as platforms would be forced to rethink how they moderate content.
  • The race to leverage AI tools is on. This deep dive from the WSJ reveals how everyone from CEOs to employees are scrambling to integrate AI tools like ChatGPT and Midjourney into their work.
  • YouTube testing new podcast feature. With more and more podcasters distributing their shows on the platform, this update makes a ton of sense. The feature will come with new podcast-specific analytics to help distinguish performance between traditional YouTube videos and podcasts.

Working For Yourself

Why Multitasking is the Mind-Killer

Multitasking is the mind-killer.

Research has shown our brains are not wired to handle more than one task at a time.

So while you may *feel* more productive when juggling multiple tasks…

Truth is, you’re leaking mental energy every time you jump back and forth.

This concept is known as “context-switching.”

By focusing on just one task at a time instead, you can reduce creative leakage from context-switching and work more efficiently to produce better results.

And if you’re charging a flat rate or per-project fee…

The faster you work, the more your effective hourly rate goes up.

So if you’re looking for an easy way to give yourself a raise…

Stop multitasking.

Marketing Strategy

If You Sell Digital Products, Watch This

Episode #006 of Inspector Lander is live on YouTube!

This week, watch as we audit a killer lander promoting a digital product for media buyers.

Lots of takeaways from this, including a few unusual tactics you don’t see elsewhere.

Check it out here:

[WATCH]: Inspector Lander #006: Elite Media Buyers Academy

P.S:

If you find these videos helpful, make sure to subscribe to our channel so you don’t miss the next one 🙂

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. 

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” 

— Scott Adams

No one else has to see what you create.

Don’t let your inner Censor stop you from building something.


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🤝 Network building for fun & profit

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Happy Wednesday! Today is Laugh and Get Rich Day. And we are absolutely here for it. In fact, we’re gonna go ahead and nominate it for Holiday of the Year.

Mentioned in today’s newsletter: Bing, GPT-4, Twitter, and podcast ads. Plus network building for fun and profit, and a super simple Facebook ad testing blueprint.

Read time: 1 minute and 52 seconds

Making the Rounds

  • Microsoft’s Bing planning to incorporate updated GPT-4 into search. The newest version of the large language model behind ChatGPT has reportedly been trained on a much bigger dataset, and can respond to queries much faster than ChatGPT.
  • Twitter planning new rev share feature for creators. According to CEO Elon Musk, creators may soon be able to earn a cut of ad dollars from their threads.
  • 65% of U.S. marketers surveyed plan to increase spend on podcast ads. Podcast advertising provider Acast found low ad loads and a growing list of programmatic options to be driving the enthusiasm for podcast ads among marketers and advertisers.

Working With Clients

Network Building For Fun & Profit

Be a connector whenever you can.

Relationships are currency when you run a service-based business.

And the stronger your network is, the more value you can offer to clients.

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From The Paid Ads Gig

Try This Simple Facebook Ad Testing Blueprint

Super simple Facebook ad testing blueprint:

-launch one sandbox campaign w/ autobid + automatic placements

-test 5-10+ audiences, creatives, and copy variations with small budgets

-copy winners into scaling campaign w/ cost cap or bid cap

Keep it simple.

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Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“The fastest way to change yourself is to hang out with people who are already the way you want to be.”

— Reid Hoffman

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Tools of the Trade

Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:

  • ConvertKit — Email marketing for creators. Simple, easy to use, and very cost-effective.
  • Kinsta — Super fast website hosting trusted by 25,000+ small businesses.
  • Fireflies — AI note-taker that can record client calls + create searchable transcripts.
  • Krisp — Eliminates echoes and background noise on calls and meetings using AI.
  • Wise — Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.

* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)