🛩️ AI Copilot

Happy Tuesday! For anyone who feels like all the good business ideas have been done already, get this: there’s a company in San Francisco called City Grazing using goats to eliminate the weed and brush overgrowth that leads to fires. 

In other words, they literally get paid to send in the goats.

The only constraint in business is your creativity.

Now, here’s what’s covered in today’s newsletter: Microsoft Copilot, Pinterest, and the recession. Plus how to build a unique personal brand, and why you should stop taking notes on client calls and do this instead.

Read time: 2 minutes and 39 seconds

Making the Rounds

  • Microsoft Copilot brings AI to Dynamics 365. The company is aiming to automate repetitive sales and customer service tasks for its enterprise-level clients, like responding to email support requests and summarizing team meetings.
  • Pinterest testing new Premiere Spotlight ad placement. The placement features your ad at the top of the app’s search page for 24 hours. Given they’re following in the vertical video footsteps of Instagram and YouTube, this could be an interesting placement to test for ecommerce brands.
  • Why the recession is always six months away. Experts have been banging the recession drum for months now. But the economy is somehow still hot. This article from the WSJ explains why.

Working For Yourself

How to Create a Unique Personal Brand

Personal brands are the new portfolios.

And while you don’t necessarily *need* one to land a gig or fill your schedule…

They are a major competitive advantage for any freelancer.

That’s why we really enjoyed this interview between Amy Porterfield and Rory Vaden.

Rory is a personal branding expert who made it to the world championship finals in public speaking at the ripe old age of 22.

Since then, he’s become a NYT Bestselling author and founded multiple 8-figure companies.

He also recently helped Amy with her massively successful book launch…

So she had him on her podcast to discuss his unique approach to personal branding.

If you’ve ever thought about building a personal brand…

Or have already started but feel like you’re spinning your wheels…

This interview will give you a ton of clarity on how to hone your message so you stand out.

Click here to give it a listen:

[LISTEN]: 549: Cut Through The Noise: How To Create a Unique Personal Brand With Rory Vaden

Tools We Love

Stop Taking Notes On Client Calls and Do This Instead

Forget Jasper, QuillBot, or ChatGPT… 

One of the most effective AI tools we’ve come across is a meeting assistant called Fireflies.*

Not only does it record a video of your meeting… 

It also creates a highly-accurate searchable written transcript…

Plus it generates a concise meeting summary so anyone who wasn’t on the call can quickly get up to speed on topics discussed and takeaways.

It’s been a huge time-saver for us, and our clients love it too.

Get started with a free Fireflies account today.*

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. 

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day

“I have no desire to suffer twice, in reality and then in retrospect.”

— Sophocles

The worst case is never as bad as it seems.

If things go wrong, don’t agonize over what you could have done differently.

Extract the lesson, then move on.

(Share this on Twitter)

Tools of the Trade

Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:

  • ConvertKit — Email marketing for creators. Simple, easy to use, and very cost-effective.
  • Kinsta — Super fast website hosting trusted by 25,000+ small businesses.
  • Fireflies — AI note-taker that can record client calls + create searchable transcripts.
  • Krisp — Eliminates echoes and background noise on calls and meetings using AI.
  • Wise — Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.

* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)

🎵 Musical Pins

Happy Thursday! Welcome back to The Gig — the morning paper for digital freelancers.

Mentioned in today’s newsletter: Pinterest, TikTok, Netflix, and Microsoft. Plus what clients really want, the #1 productivity rule of high-performers, and how to beat the multiple logins raid boss.

Read time: 2 minutes and 12 seconds

Making the Rounds

  • Pinterest strikes deal with record labels that will let users add popular music to Idea Pins. For the uninitiated: Idea Pins are Pinterest’s attempt to knock off TikTok. They include a short video clip or carousel of still images. And now users can add music from artists like Ed Sheeran to their Idea Pins.
  • Netflix’s ad inventory is nearly sold out. In fact, they’ve reportedly been forced to turn away advertisers because they don’t have the capacity to serve them ahead of their November 3 launch date. After reversing two straight quarters of subscriber losses in Q3, things are looking up for streamer number one.
  • Microsoft joins the tech industry layoff party. The company announced layoffs of somewhere between 1 and 1,000 staff members across multiple divisions yesterday, as many Big Tech companies brace for an economic downturn.

Working With Clients

What Women Clients Really Want

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.

Working For Yourself

The #1 Productivity Rule of High-Performers

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like come up with creative solutions to pesky problems… or finding the perfect GIF or meme to get your point across 😉

Tools We Love

How to Beat the Multiple Logins Raid Boss

Death, taxes, and password resets.

Three things you can count on when doing business online.

And if you want to keep track of all your usernames and passwords, both for yourself and for clients, without going mad…

Or having to ask for them again and again…

LastPass has got you covered.

Trusted by 30M+ happy users, it’s the simplest way to keep your sensitive info safe, secure, and highly organized.

Try LastPass for free and get peace of mind today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Momentum solves 80% of your problems.”

— John C. Maxwell

ICYMI: