😈 Dark horse

Happy Friday! The Dog Days of summer are officially here. Is it happy hour yet? Asking for a friend.

Mentioned in today’s issue: Gen Z, Netflix, Microsoft, and TikTok. Plus the #1 most high-stakes aspect of working with clients, how to keep your hands and wrists healthy, and the one thing A-List copywriters have in common.

Estimated reading time: 4 minutes and 12 seconds


Making the Rounds

  • Less than 25% of Gen Z’ers want to work remotely full time. A surprising new work-from-home study found members of Gen Z were most likely to want to work in the office, compared to millennials and Gen X.
  • Dark horse Microsoft wins the lucrative Netflix ad sweepstakes. Despite rumors that Google and Comcast were frontrunners, Netflix has picked Microsoft to spearhead the launch of its new ad-supported tier, due out by the end of the year.
  • TikTok announces new Content Levels feature. The new filtering system is aimed at younger users, and will let them (or more accurately, their parents) stop videos with certain words or hashtags from appearing in their feeds.

Working With Clients

What Clients Think When Your Onboarding is Rocky

What’s the most high-stakes aspect of working with clients?

A) The sales process

B) Submitting your work for approval

C) Seeing how your work performs

D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, share the newsletter with just 3 friends and we’ll send you the Digital Marketer’s Template Toolkit — a bundle of worksheets for new clients to fill out so you can extract all the information you need to knock the project out of the park.


Working For Yourself

Probably Not a Good Sign

We shared some wisdom on workspace optimization from our favorite neurobiologist Dr. Huberman earlier this week, and it was a monster hit.

So today, we’re coming back for more.

As Dr. Huberman has mentioned on Twitter, sitting for 5 hours or more per day is enough to erase the benefits of doing 180 minutes of cardio per week (!!).

Fortunately, you can use a standing desk to avoid sitting for so long.

(and you’re actually best to alternate between sitting and standing)

But one thing you can’t avoid?

Typing and mousing all day long.

That’s why it’s so important to have a daily strength and stretching routine for your hands and wrists.

Otherwise, tendonitis and carpal tunnel are just the tip of the iceberg.

Luckily our friends at GMB have you covered with this free hand & wrist health tutorial.

Check it out here:

[READ]: How To Keep Your Wrists Healthy and Injury Free


From The Copywriting Gig

On the Front Lines of The Clone Gmail Wars

There’s ONE thing all A-List copywriters have in common…

And it’s not natural writing talent…

Dashing good looks…

A PhD in English list…

Or even a good old-fashioned drinking problem.

The one thing all A-List copywriters have in common is that they READ great copy every day.

Fortunately for you, you’re already subscribed to this newsletter 😉

But here are a few other Gig-approved email lists to help you step up your copywriting game:

If you want to stay sharp, you’ve got to be a student of the game.


Gig Alert

NOTE: You may have to sign in to Upwork to view certain job postings.


Quote of the Day

“Impatience with actions, patience with results.”

— Naval Ravikant


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