😬 Buyer’s remorse

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Mentioned in today’s edition: Twitter, Facebook, NFTs, TikTok, and the Federal Communications Commission. Plus how to avoid giving new clients buyer’s remorse, why not all to-do lists are made equal, and tips to overcome writer’s block.

Estimated reading time: 3 minutes and 24 seconds

Making the Rounds

  • Twitter tops social media platforms for journalists. A new study from Pew Research found that 69% of journalists use Twitter more than any other platform to do their job. Meanwhile, only 13% of the general republic reported going to Twitter to get their news.
  • Facebook launches NFT beta-test. Creators in the test group can now post NFTs to their profile under a new tab for digital collectibles. So far, only Ethereum and Polygon NFTs are supported, but those on the Solana and Flow blockchains are reportedly coming soon.

  • FCC Commissioner asks Apple and Google to remove TikTok from app stores. In a letter dated June 24, FCC Commissioner Brendan Carr claimed TikTok is “out of compliance” with app store policies and “required by law to comply with surveillance demands” from the Chinese government. This is turning into the news cycle that never ends for the world’s #1 social media app.

Working With Clients

What Clients Picture When They Hire a New Freelancer

Ever had buyer’s remorse?

It’s not uncommon to have doubts immediately after buying something.

And freelance clients are no different.

If it’s their first time working with you, you can bet they’ll have a seed of doubt in their mind about whether they made the right decision to hire you.

Especially if they’ve been burned by other freelancers in the past.

So, one of the easiest ways to build trust with new clients is to have a step-by-step system for how you’ll complete the project.

Giving them insight into your process will put their mind at ease…

So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.

Pro tip: keep it simple and stick to 3-5 steps or pillars.

Having a step-by-step system implies consistency in your work, because inputs dictate outputs. 

So if the quality of your inputs (aka the process) are consistent, then the quality of your outputs (aka the project deliverables) will be too.

Working For Yourself

Why Not All To-Do Lists Are Made Equal

To-do lists are probably our favorite productivity hack….

But they’re not all made equal.

That’s because the most effective to-do lists are written the night before.

If you want to hit the ground running first thing in the morning, you should already know what comes first, second, and third.

Otherwise, you’ll waste valuable energy and momentum trying to decide what to tackle first…

And that creative leakage will sabotage your productivity for the rest of the day.

Plus, as an added bonus, you’ll sleep better too.

From The Copywriting Gig

Your Move, User

The blank page.

The blinking cursor.

There’s something about it that can shut down the flow of your creative juices faster than a kink in a garden hose.

But if writing ads, emails, landing pages, social media posts, or any other type of copy is part of your day-to-day…

You can’t afford to have writer’s block.

Plain and simple.

So here some tips to help you overcome it:

  • Set a timer
  • Create an outline
  • Review other things you’ve written
  • Start at the bottom and work your way up
  • Come up with the idea before you sit down to write

The more time you spend thinking about it beforehand, the easier it will be to write.

Quote of the Day

“Not all those who wander are lost.”

— J.R.R. Tolkien