🎵 Musical Pins

Happy Thursday! Welcome back to The Gig — the morning paper for digital freelancers.

Mentioned in today’s newsletter: Pinterest, TikTok, Netflix, and Microsoft. Plus what clients really want, the #1 productivity rule of high-performers, and how to beat the multiple logins raid boss.

Read time: 2 minutes and 12 seconds

Making the Rounds

  • Pinterest strikes deal with record labels that will let users add popular music to Idea Pins. For the uninitiated: Idea Pins are Pinterest’s attempt to knock off TikTok. They include a short video clip or carousel of still images. And now users can add music from artists like Ed Sheeran to their Idea Pins.
  • Netflix’s ad inventory is nearly sold out. In fact, they’ve reportedly been forced to turn away advertisers because they don’t have the capacity to serve them ahead of their November 3 launch date. After reversing two straight quarters of subscriber losses in Q3, things are looking up for streamer number one.
  • Microsoft joins the tech industry layoff party. The company announced layoffs of somewhere between 1 and 1,000 staff members across multiple divisions yesterday, as many Big Tech companies brace for an economic downturn.

Working With Clients

What Women Clients Really Want

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.

Working For Yourself

The #1 Productivity Rule of High-Performers

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like come up with creative solutions to pesky problems… or finding the perfect GIF or meme to get your point across 😉

Tools We Love

How to Beat the Multiple Logins Raid Boss

Death, taxes, and password resets.

Three things you can count on when doing business online.

And if you want to keep track of all your usernames and passwords, both for yourself and for clients, without going mad…

Or having to ask for them again and again…

LastPass has got you covered.

Trusted by 30M+ happy users, it’s the simplest way to keep your sensitive info safe, secure, and highly organized.

Try LastPass for free and get peace of mind today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Momentum solves 80% of your problems.”

— John C. Maxwell

ICYMI:

💬 Kanye’s new online digs

Happy Tuesday! Time flies when you’re making money online. 

Mentioned in today’s edition: Parler, Kanye West, Flipboard, and Netflix. Plus a little-known tip to help you land more clients on Upwork, 6 tips to scale your business on LinkedIn, and a game-changing tool for client meetings.

Read time: 2 minutes and 52 seconds

Making the Rounds

  • Parler says it’s being bought by Kanye West. If you get restricted on Twitter and Instagram, why try to get back on when you can just buy another platform instead? Parler announced yesterday that it had entered into a purchase agreement with Ye without disclosing terms of the deal. Something tells us the multiple will be slightly less than the eye-popping 44X EBITDA that Elon Musk is set to (over)pay for Twitter.
  • Flipboard lays off 21% of its workforce amid slowdown in online advertising. The online content aggregation site is clearly struggling as Google, Apple, and Meta have since launched their own news aggregators and competition for ad dollars has gotten stiffer.
  • New ad-supported Netflix tier will cost $6.99 and launch on Nov 3. “Basic with ads” will cost $1 less than Disney’s upcoming ad-supported tier and will include an average 4-5 minutes of commercials per hour.

Working With Clients

About The Base Rate On That Upwork Job

If you’re a new freelancer applying to jobs on Upwork…

It can be easy to get intimidated.

So here’s a tip that’ll help you land more gigs:

The hourly rate or fixed price portion of the job is virtually meaningless.

In our experience, it has almost no relation to what a client looking for OR is willing to pay for a specific job.

Clients will often throw up an arbitrary number just to see what comes in…

Not realizing how it influences the proposal they attract.

And even if the rate they post is rooted in reality…

That doesn’t mean they won’t pay more to get the right freelancer.

So the next time you find a job you think you’d be good for…

Ignore the rate.

Don’t be afraid to put in a proposal with a quote way above or below what they posted.

The results may surprise you.

Working For Yourself

6 Tips to Use LinkedIn to Scale Your Freelance Business

Here’s a staggering statistic:

Six people get hired on LinkedIn every single minute.

So while we’re still firm believers in using freelancing platforms like Upwork or Freelancer dot com to land clients…

LinkedIn can also make for a strong add-on to your favorite client-getting tactics…

Thanks to the 850M+ businesses, recruiters, and professionals on the platform.

In the video below, freelance copywriter Alex Cattoni shares 6 simple tips to use LinkedIn to attract your dream clients and scale your freelance business in 2022.

Click below to check it out:

How To Optimize Your LinkedIn Profile & Land Your DREAM Clients

Tools We Love

If We Had a Dime For Every Time This Happened… We’d Have a Lot of Dimes

Taking notes on a Zoom call can be a major pain.

Listening and typing quickly at the same time is no small feat…

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call…

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

(Or worse, trying to remember what they said if you forgot to record it.)

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across all your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Don’t follow your passion, but let it follow you in your quest to become really good at what you do.”

— Cal Newport

ICYMI: