🤖 Integrating DALL-E 2

Happy Thursday! Looking for clients? Don’t forget to check the Gig Alerts section at the bottom of the newsletter. We always include a handful of copywriting, media buying, and graphic design jobs that have been posted on Upwork in the last 24 hours.

Mentioned in today’s edition: Microsoft, DALL-E 2, PCs, ByteDance, and Spotify. Plus why working for whales is the best way to make a splash, the $10 million dollar sales process, and our favorite solution for ironclad freelance contracts.

Read time: 3 minutes and 28 seconds

Making the Rounds

  • Microsoft integrating AI image generator DALL-E 2 into new free and paid tools. After making a big investment in the AI-powered system, Microsoft users will soon be able to use DALL-E 2 through both Designer (its new paid Canva competitor) as well as Image Creator (a new free tool launching to Bing and Edge browsers very soon). So if you’ve been eager to play around with it, you may not have to wait much longer.
  • Global PC shipments fall 15% in Q3 2022. Another sign an economic downturn may be upon us: PC shipments were down 15% year-over-year last quarter.
  • ByteDance planning to expand music streaming business. Spotify may be next on theTikTok hit list: parent company ByteDance has reportedly been meeting with music labels about its music streaming service, Resso. Currently, Resso is only available in India, Indonesia and Brazil. But the company is aiming to launch it worldwide so TikTok users can discover songs and quickly subscribe to new artists. Sounds like a potentially deadly combination to us.

Working With Clients

Why Working For Whales is the Best Way to Make a Splash

If you want to accelerate your freelance career, you need to rack up wins as fast as possible.

Wins are like jet fuel.

They’re what allow you to raise your rates, generate more referrals, and close more clients.

So… what’s the fastest way to rack up wins?

Working for whale clients.

And the reason why is simple…

It’s because bigger companies can afford to spend more on marketing.

You may have an easier time convincing a local business to hire you if you’re brand new…

And you may be tempted to seek the path of less resistance in those early stages…

But big companies ALWAYS make better clients:

Here’s why:

1 – Their products and services have already been validated by the market (people want them)

2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)

3 – They’re used to spending money on marketing (and freelancers)

Now, is it harder to land bigger companies as clients?

Sometimes, but not always.

We’re not talking about getting hired on as the Chief Marketing Officer here.

It might just be writing a few emails or building a few landing pages for them.

Just enough to get your foot in the door.

And big companies have a massive, ongoing need for these types of assets.

So here’s a pro tip to help you seal the deal: 

Put together custom sample pieces for every big client you’re pitching free of charge.

This delivers value up front and will help you immediately stand out.

Apply this strategy, focus on landing big companies as clients, and watch your track record explode. 

Working For Yourself

The $10 Million Dollar Sales Process

Paging the sales department…

… Oh wait — that’s you 😉

Because let’s be honest: running a freelance business means you work in sales.

It doesn’t mean you have to become a sleazy used-car salesman…

But if you want to make more money, have more freedom, and reap the rewards of entrepreneurship…

Then it does mean you need to learn the fundamentals.

In the 20-minute YouTube video below, CEO of Closers dot io Cole Gordon reveals his entire step-by-step sales process responsible for over $10M in sales.

It’s extremely thorough and tactical.

So if you’re looking to feel more comfortable on sales calls…

Not to mention learn how to close more deals with less resistance and rejection…

Check it out here:

[Watch]: The $10 Million Dollar Sales Process

Tools We Love

How Not to Write a Legally-Binding Freelance Contract

Managing contracts is a key part of running a freelance business.

Since you don’t have a company legal or HR department looking out for you…

Your legal protection is entirely up to you.

But asking a prospective client to print out a contract so they can sign it and send it back to you is so 2004.

Enter HelloSign.

HelloSign lets you send out contracts and request legally binding signatures in seconds.

With it, you can set up templates, streamline the signature process, and easily access every signed contract you’ve ever received from anywhere.

Start your free 30-day trial of HelloSign today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“There are no rules. That is how art is born, how breakthroughs happen. Go against the rules or ignore the rules. That is what invention is about.”

— Helen Frankenthaler

ICYMI:

📩 (1) New Message from Amazon

Happy Friday! A new paper from the World Bank warns a global recession could be triggered with countries like the U.S., U.K., and Canada all tightening their fiscal policies at the same time.

And with inflation staying persistently high stateside while it climbs even higher across the pond, we may find out sooner rather than later. So on that cheery note, let’s get into it.

Mentioned in today’s edition: Amazon, Microsoft, and railroad workers. Plus a PSA for freelancers, 24 proven ways to make an extra $1k per month, and our next split-test.

Read time: 3 minutes and 34 seconds

Making the Rounds

  • Amazon launches Tailored Audiences email marketing program. The new free program lets merchants mail their customers through Amazon. It’s currently in beta, but the company aims to have it rolled out to all U.S. users by early next year.
  • Microsoft announces multimedia ads for Search. The product team over at Microsoft Advertising must be working overtime, because they’ve rolled out a slew of updates over the past few weeks. The latest is multimedia ads for Search: advertisers can now run ads that incorporate images and videos as part of their Search campaigns.
  • President Biden announces railroad strike averted. The deal was reached after a marathon 20 straight hours of negotiating, and will help keep goods from ecommerce websites like Amazon flowing.

Working With Clients

A Public Service Announcements For Freelancers Who Miss Deadlines

Want to know the easiest way to stand out as a freelancer?

Best part is, it’s got nothing to do with skills, experience, or track record.

All it takes is being able to manage yourself effectively.

By now, you’ve probably guessed it…

Don’t miss deadlines. Ever.

It sounds simple, we know — but trust us… getting your work in on time will instantly set you apart from the competition. 

Don’t believe it? Try hiring a freelancer and see for yourself.

And if you find yourself struggling to hit deadlines you set…

Here’s what to do:

  • Do a time audit on your next project
  • Add 24-48 hours on top
  • Use that as your next deadline

Once you’ve got a grip on how long each task or project takes you on average…

You shouldn’t have any trouble hitting deadlines.

Working For Yourself

24 Proven Ways to Make an Extra $1,000 Per Month

Freelancing is one of the easiest side hustles to get started with.

There’s no overhead and you can spend as little or as much time on it as you want.

But once your freelance biz becomes your main hustle…

You may want to find a new side hustle to work on in your spare time.

We like to think of it this way:

Side hustles are stomping grounds for accelerating your skills.

Having skin in the game totally transforms the way you approach a project.

And if your end goal is to build something of your own…

It’s never too early to get started.

But there are a ton of options when it comes to picking a side hustle.

If you’re on the hunt for one that meets your criteria for both lifestyle and income goals…

Check out this article from Shopify:

[READ]: 24 Best Side Hustle Ideas to Make an Extra $1,000+ a Month

From The Paid Ads Gig

This Might Be Our Next Split-Test

Tracking pixels need to be “fed” lots of data to optimize.

It’s what makes them such a powerful marketing tool…

Because they get smarter and smarter over time.

Only problem is…

Since iOS 14, tracking pixels have gotten dumber.

Especially when they’re fresh out of the box and yet to be seasoned with hundreds or thousands of conversions.

And platforms like Meta and Google keep removing targeting options to stay out of trouble.

So here’s an unconventional way to feed your pixel better data:

Tell anyone who is NOT your ideal customer to leave the page immediately.

For example…

If you were a media buyer running ads to get clients… 

You might place this line of copy on your opt-in form:

“If you are NOT a coach, consultant, or course creator spending at least 1k/day on ads, please leave this page immediately.”

Now, will this decrease your conversion rate and increase your cost per lead?

You bet.

BUT…

Your lead quality will improve dramatically.

And because you’ll only be feeding the pixel conversion data from smack dab in the middle of your target audience…

Your campaigns will be able to optimize much better over time as well.

So if you’re struggling with low quality leads…

Or simply looking for a new marketing experiment to run… 

Give it a go and report back 😉

Together with AdSkills

Every Direct Response Company’s Biggest Turn On

Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“The only thing that overcomes hard luck is hard work.”

— Harry Golden

ICYMI: