🚀 SpaceX saves the day

Happy Tuesday! Elon tweeted yesterday that he’s sleeping at Twitter HQ until the “org is fixed.” Welcome to the club! Lucky for us, sleeping at home the office ain’t so bad. Especially when you have the t-shirt to match.

Mentioned in today’s edition: SpaceX, Twitter, Gen Z, and Meta. Plus our blueprint for going from zero to 10k/m even if you’re brand new, a shocking new way to make $35k/m on TikTok, and attack of the killer browser tabs.

Read time: 3 minutes and 58 seconds

Making the Rounds

  • SpaceX makes $250k ad buy on Twitter. What do you do when your new social media platform is bleeding advertisers? If your name rhymes with Whelon Tusk, the answer’s easy: place a massive ad buy from one of your other companies. 
  • Older Gen Z workers missing from the labor market. New data reveals roughly 500 million workers aged 20-24 have left the workforce since 2019. And it’s not because they’re going to college either: there were approximately 1.5 million fewer students signed up for college this call compared to pre pandemic.
  • Cracks beginning to show in Meta’s foundation. 2022 hasn’t been kind to Zuck and co. The company has lost 70% of its value and is struggling mightily to compete with TikTok. Throw in another $15 billion on a metaverse bet that could be years from paying off, and it’s easy to see why they were forced to lay off 11,000 employees last week.

Working With Clients

Starting From Square One? Copy and Paste This Zero to 10k/m Blueprint

Hypothetical scenario:

Let’s say we lost it all — skills, clients, connections, crypto portfolio, testimonials, etc…

What would we do to rebuild our freelance biz as fast as possible?

Here’s the game plan for you to copy-and-paste:

STEP 1: Pick one high-income skill

High-income skills give you proximity to the sale.

This means your work has a direct impact on whether someone buys or not.

And the closer you are to the sale, the more money you can make.

Our top suggestions:

  • Copywriting
  • Paid ads
  • Remote sales
  • Graphic design

Choose the one that aligns most with your personality (introverted vs extroverted) and strengths (creativity vs analytical).

STEP 2: Daily study & practice

The next step is to map out a daily plan to study and practice your high-income skill.

Aim to spend at least one hour a day on this.

For example:

  • Read a sales letter
  • Write an email
  • Find an ad to include in your swipe file
  • Design a IG story for your favorite brand

Daily practice is the fastest path to mastery.

STEP 3: Pick one client acquisition channel and go all in

There are two main ways to get clients:

  • Freelance platforms / job boards
  • Cold outreach

Each has its pros and cons…

But we’re partial to freelancing platforms.

Why?

Because we believe in going where the paying clients are when you’re just starting out.

These are people looking to hire ASAP.

But cold outreach can work too.

Either way, pick one and spend at least an hour a day on it until you’ve landed your first client.

Then rinse and repeat until your roster is full.

BONUS STEP: Diversify

There are a few ways to diversify your freelance business and income once you’ve established a baseline level of security:

  • Build an audience on social media
  • Promote other people’s products
  • Create your own digital products
  • Start a side business

That’s how we’d rebuild the House of Gig as quickly as possible.

Working For Yourself

Redefining What it Means to Make Money While You Sleep

Being able to make money while you sleep is what attracts a lot of people to online business.

This used to mean having an ebook, info product, or profitable paid ad campaign running 24/7…

But a new group of creators are taking it to another level.

Like Jakey Boehm for example, who reportedly rakes in $35,000 a month by streaming himself sleeping on TikTok Live.

Yep, you read that right — this guy literally crawls into bed, hits record, and then wakes up to a pile of money in his bank account.

You can’t make this stuff up.

Click below to check the article on WSJ:

[READ]: Like Sleeping on the Job? Make $400,000 a Year Snoozing on TikTok

P.S:

If you need any more proof that we are living through the Golden Age of opportunity online, this is it.

Quit making excuses and start building something.

Tools We Love

Attack of the Killer Browser Tabs

Browser tabs are like garden weeds.

Every time you uproot one, two more somehow appear to take its place.

And the truth is…

Switching between accounts on Gmail, Drive, Slack, Asana, and any other workplace app you use on the daily can be a major drag on productivity.

Luckily, that’s where Shift comes in.

It’s a desktop app that lets you quickly switch across accounts without changing tabs…

So you can streamline your online work experience to save time and get more work done faster.

Shift has been an absolute game-changer for us.

If you’re looking to optimize your daily workflow and keep your digital workspace organized at all times…

Click here to download Shift for free and get started today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • Web3 Daily: Web3 and crypto news, translated into plain English.
  • 1440 Media: Daily news designed to be the fastest way to an impartial point-of-view.
  • Refind: Every day, Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds.

Quote of the Day


“Your mind is for having ideas, not holding them.” 

— David Allen

In Case You Missed It:

🚫 TikTok ban

Happy Thursday! Welcome back to The Gig, the daily morning memo helping 2,295+ freelancers build profitable client businesses.

Mentioned in today’s edition: TikTok, Twitter Blue, and Facebook. Plus how to avoid underpricing yourself, Einstein’s secret to coming up with creative solutions, and a must-have for any digital nomad doing client work.

Read time: 2 minutes and 48 seconds

Making the Rounds

  • FCC Commissioner wants to ban TikTok. After multiple reports of U.S. user data being accessed by Chinese employees, FCC Commissioner Brendan Carr told Axios “I don’t believe there is a path forward for anything other than a ban.” Parent company ByteDance is in talks with a government group known as CFIUS to discuss whether TikTok could be sold to an American company so it can continue to operate.
  • Elon suggests $8/month for verification and Twitter Blue. After rumors he planned to charge verified users $20 per month to keep their blue checkmarks, Twitter CEO Elon Musk tweeted the new subscription may only cost $8 per month, and would open up verification to anyone.
  • Facebook activates Professional Mode for all creators. Professional Mode lets creators monetize Reels, followers, and livestreams.

Working With Clients

If a Prospect Says This After You Tell Them Your Price, You’ve Made a Mistake

“That’s too expensive.”

Three words most new freelancers are terrified to hear when pitching clients.

But here’s the thing…

You’re far more likely to underprice yourself vs overprice, especially if you’re less established…

And if your rate’s too low, then you’ll scare away great clients.

So, what’s the answer?

Make friends.

Get to know other service providers and find out what they charge — even if it’s just a rough ballpark.

Because the better you can understand the lay of the land… 

The easier it will be to price yourself competitively and land top-tier clients.

And ultimately, don’t aim to compete purely on price.

Otherwise, you’ll be viewed as a commodity and stuck in a race to the bottom.

Instead, focus on mastering one (or more) high-income skills and combining that with top-tier communication and client management…

So you can deliver a world-class experience and get paid accordingly.

Working For Yourself

How Famous Thinkers Like Darwin, Einstein, and Nietzsche Came Up With Creative Solutions

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.

Tools We Love

A Must-Have For Any Digital Nomad Doing Client Work

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or the hustle and bustle of your local Starbucks…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Try Krisp for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.
  • Refind: Every day, Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.

Quote of the Day


“I did not succeed in life by intelligence. I succeeded because I have a long attention span.”

— Charlie Munger

In Case You Missed It:

🌧️ When it rains, it pours

Happy Friday! Tech companies continue to report earnings this week, giving us a fresh look at how the industry is holding up in the face of inflation, rising interest rates, and decreasing consumer spending. Spoiler alert: so far, not so good.

Mentioned in this edition: Meta, TikTok, Apple, Shopify, Twitter, and Elon Musk. Plus 11 ways to land more clients on Upwork in 2022, how to finish every week on a high note, and controversial advice for anyone running a VSL funnel.

Read time: 3 minutes and 58 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Meta shares plummet after bad quarterly report. When it rains, it pours. Between competition from TikTok, pressure from Apple, slowdown in the digital ad market, and a jaw-dropping investment to build out the metaverse, times are tough for Zuck and co. The company’s stock plummeted over 22% yesterday after they reported Q3 earnings.
  • Shopify reports net loss of $158.4 million in Q3. Meta’s not the only Big Tech company struggling right now. Shopify went from reporting a net profit of $1.15 billion this time last year, to actually losing money in Q3 2022. Looks like the pandemic-era boom in ecommerce has officially worn off.
  • ‘Chief Twit’ Elon Musk visits Twitter HQ as he prepares to take over. With his takeover bid set to close today, Elon updated his bio to “Chief Twit” and visited Twitter headquarters on Wednesday. Banks have reportedly begun sending over the $13B they’ve committed to help him finance the deal. 

Working With Clients

11 Ways to Land More Clients On Upwork in 2022

Whether you’re new to freelancing or a seasoned vet…

Upwork is one of our favorite places to find clients.

It lets you filter for paying clients who are looking to hire ASAP…

And in our experience, many 7-figure and 8-figure business owners actually PREFER to hire from a freelancing platform like Upwork vs a direct referral.

Why?

Because they can evaluate your track record, look at past reviews, and see how you stack up against the competition.

Not to mention…

For business owners without a strong network, freelancing platforms like Upwork are sometimes the only option.

So, if you’re looking to land more gigs on the platform…

Check out this article for 11 ways to win more business:

[READ]: How to Get More Jobs on Upwork in 2022

Working For Yourself

How to Finish Every Week on a Low High Note

Spoiler alert:

The 4-Hour Work Week is not realistic for most of us.

(It’s still a great book, though.)

And while even a 4-day work week would be a major upgrade from spending a full 5 days at the slag heap every single week…

Here’s a simple hack that can make the workweek easier to bear:

Structure your workload so you start strong but then taper down throughout the week.

This means stacking Mondays with as much work as you can possibly handle to get ahead and create a buffer…

Then slowly and steadily taking your foot off the gas…

So Friday can be a much more leisurely work day and you can finish the work week on a low high note.

Here’s what it might look like in application:

  • Monday: 10-12 hours
  • Tuesday:  8-10 hours
  • Wednesday: 8-10 hours
  • Thursday: 6-8 hours
  • Friday: 4-6 hours

Now, will this be possible every week?

Doubtful.

And it’s probably not for everyone.

But if you struggle with the monotony of a uniform work week or have ever wanted to shake up your schedule…

Give this a try.

Easing into the weekend with a lighter and/or shorter Friday can feel mighty nice.

From The Paid Ads Gig

Controversial Advice For Anyone Running a VSL Funnel

The main conversion mechanism in a sales funnel is usually a sales letter, webinar, or VSL.

But is it the most important one?

Not always — and here’s why:

Your ad determines WHO you’re bringing in and WHAT their expectations are.

Get it wrong, and it may not matter how good your main conversion mechanism is.

Especially if you’re selling a high-ticket product or service.

So while you can split test landing pages, order forms, and button copy until the cows come home…

Truth is, the #1 biggest lever you can pull when it comes to the performance of your funnel…

(aside from your sales letter, VSL, or webinar)

Is your ad.

Nail that and everything else downstream gets much easier.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy:

Good newsletters are hard to find. Here are a few of our favorites:

  • Creator Wizard: Join 7,127 creators getting paid sponsorship opportunities every Monday & Thursday.
  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.

Quote of the Day


“Sometimes you make the right decision, sometimes you make the decision right.”

— Phil McGraw

ICYMI:

🦹 Project Aquaman

Happy Tuesday! If you’re concerned about the economy and how it might affect your freelance business, make sure to check our free 81-page guide on how to go from zero to 10k/m. Inside, you’ll find our playbook for building a recession-proof six-figure freelance business — even if you’re brand new.

Mentioned in today’s newsletter: TikTok, Project Aquaman, and Meta. Plus one reason why you’re struggling to land more clients, an inconvenient truth about what it really takes to get rich, and the “2-step” secret to blowing up your email list on Twitter.

Read time: 3 minutes and 21 seconds.

Making the Rounds

  • TikTok’s aims to replicate China’s $400B livestream shopping industry in the U.S. The initiative is known internally as Project Aquaman and borrows heavily from the tactics used by Douyin, the Chinese version of TikTok, to become a major ecommerce company in the last two years — including a decentralized network of 20+ TikTok Shop Partners.
  • Investor asks Mark Zuckerberg to quit dumping so much money into the metaverse. Brad Gerstner owns $320M worth of Meta shares, and he’s tired of seeing the mounting losses from its AR/VR division, Reality Labs. Having lost $15B so far, Gerstner wrote an open letter urging Meta to reduce headcount by 20% or more and limit the company’s investment in Reality Labs to just $5B per year.
  • 26% of U.S. adults under 30 get their news from TikTok. The total number across all adults has tripled since 2020, with 10% saying they regularly get news from TikTok according to a new Pew Research Center study.

Working With Clients

Not Landing Enough Clients? This Might Be Why

What gets measured gets managed.

That’s why, when it comes to finding clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.

Sometimes, the reason you’re not landing enough clients is simply because you’re not taking enough swings.

And if that’s the case, it’s time to pump those numbers up.

Working For Yourself

An Inconvenient Truth About What it Really Takes to Get Rich

Is it more important to work HARD or to work smart?

The answer, of course, is that it depends.

Most people tend to glorify one or the other…

But in the video below, Alex Hormozi reveals why hard work alone won’t make you rich…

Plus the one thing that matters more than getting up at 5 AM, taking cold showers, or working 12 hour days.

If you want to be strategic about building a highly-profitable business and acquiring real wealth…

Click below to check it out:

[WATCH]: Why hard work won’t make you rich

Tools We Love

The “2-Step” Secret to Blowing Up Your Email List on Twitter

Twitter’s been our #1 growth channel since we launched in late March.

And there’s one specific type of tweet that’s proven to be insanely effective for attracting more engagement, followers, and subscribers:

The auto-DM.

This simple tweet follows a “2-step” structure where you tease a piece of content (video, template, cheat sheet, checklist, etc) and then ask people to like, comment, or retweet to get it.

Here are some recent results from our last couple auto-DMs:

  • 1,041 RTs and 623 subscribers
  • 393 RTs and 187 subscribers
  • 936 RTs and 127 subscribers

All told, we’ve added 1,249+ subscribers to our list with this one type of tweet.

Now you can manually reply to all these people to deliver the content, of course…

But we prefer to use TweetHunter instead.

Why?

For one, it puts the “auto” in “auto-DM” — so you don’t have to do anything manual.

It’s got a ton of other features we love too, including:

– Tweet and thread scheduling
– Native image editor
– 2M+ viral tweet library to use for inspiration
– Auto-plugs and auto-retweets
– And a whole bunch more

Bottom line:

If you’re looking to grow your audience (and your business) on Twitter as quickly as possible…

TweetHunter is exactly what you need.

Click here to try TweetHunter for free

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Reads You Might Enjoy

On the hunt for a second favorite newsletter? Check out some of our top picks below for more high-value content in your inbox:

  • Stacked Marketer: Join 32k+ readers getting free daily insights on all major marketing channels, including Google, Facebook, TikTok, native ads, SEO, and more.
  • Refind: Every day, Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.

Quote of the Day


“The most difficult thing is the decision to act!”

— Amelia Earhart

ICYMI:

👾 GIFs 4 sale

Happy Wednesday! Today is International Gin and Tonic Day. So here’s a fun piece of trivia to get the party started: back in the 1700s, it was discovered that a component of tonic water called quinine could be used to treat malaria. But the taste was awful. 

So, British officers stationed in India later began adding water, sugar, lime, and gin to the tonic water to make it easier to gulp down. That’s how the gin and tonic was born. Moral of the story: one G & T-a-day keeps the malaria away.

Mentioned in today’s newsletter: Meta, Giphy, Facebook, and Bloomberg. Plus what Upwork clients know about experience level, tax advantages for freelancers, and an old school trick for anyone running Facebook or Google ads.

Read time: 3 minutes and 38 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Meta ordered to sell Giphy after purchasing it for $400M. U.K. regulators have ordered Facebook’s parent company to unwind its 2020 acquisition of the GIF-maker, stating it would substantially reduce competition in the U.K. display advertising market.
  • Facebook begins rolling out Advantage Custom Audiences. The new feature lets you expand custom audiences if it will improve results. As with most new automated Facebook features, it’s a bit murky as to how exactly it’s affecting performance when it’s turned on. And if you do decide to test it out, make sure you aren’t using it on any retargeting audiences. Otherwise you could end up showing abandon cart ads to people who’ve never visited your website.
  • Bloomberg probability model says 100% chance of U.S. recession in the next 12 months. Forget inflation with a chance of recession — Bloomberg economists are now predicting there is a 100% chance the U.S. will enter a recession by October 23, 2023. Cheerio.

Working With Clients

Upwork Client Spills the Beans on Freelance Experience Level

Estimated budgets aren’t the only thing you should ignore when looking for jobs on Upwork.

Don’t pay attention to the desired experience level either.

Before we explain why…

Here are the three options clients choose from when posting a job:

  • Entry: Looking for someone relatively new to the field
  • Intermediate: Looking for substantial experience in the field
  • Expert: Looking for comprehensive and deep experience in the field

Now this seems simple enough, right?

But here’s the thing…

Most clients don’t know what “substantial experience” might cost vs “comprehensive and deep experience.”

Or whether they really need someone who’s been in the field 5+ years vs someone who’s only been doing it for six months.

And even if they do…

Nine times out of ten, they’ll happily pay more for the right freelancer…

Or accept someone with less experience (even if they come in under budget) who’s got good samples and submits a strong proposal.

So, bottom line:

Our advice is to ignore the experience level in the job posting and apply to anything that seems like a good fit for you.

In the end, you’ll submit more proposals and (likely) land more gigs.

Working For Yourself

Charge That to My Expense Account

As a freelancer, you may not have a pension or 401k…

But you do get some tax advantages from being able to write stuff off.

And if you’re looking to save as much as possible on your tax bill next year…

Our friends at Upwork have put together an awesome list of 20 things you can and should be expensing in your freelance business.

Click here to check it out:

[READ]: The 20 Most Important U.S. Tax Benefits and Deductions for Freelancers

From The Paid Ads Gig

Running Ads on Facebook or Google? Forget Autobid and Try This Instead

Ad platforms like Meta and Google have been shepherding media buyers away from manual controls for years now.

One example of this is automated bidding.

Instead of setting your own bids or cost caps, they encourage you to use automated bidding instead.

But here’s the problem…

Ad pixels are typically trained to optimize for the lowest cost per conversion.

And which do you think costs less to acquire…

The crap leads or the high-quality leads?

We’ll give you a hint: it’s not the high-quality leads 🙃

So the end result is you get more volume, but lower quality.

How do you fix this?

By testing manual bid or cost caps instead of (or alongside) automated bidding.

This lets you take back the wheel from the pixel AI so you can improve your lead quality and reduce wasted ad spend.

Now in case it’s been a while since you toyed around with these settings…

You can find one-pagers from Meta and Google on this topic here and here.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“If you want to succeed, if you want to achieve all your outcomes, you have to think of success as a process, a way of life, a habit of mind, a strategy for life.”

— Tony Robbins

ICYMI:

🙈 Lockdown in the metaverse

Happy Tuesday! Welcome back to The Gig, the private daily email helping freelancers build profitable client businesses.

Mentioned in today’s newsletter: Horizon Worlds, Apple, Google, The OG App and high-earning consumers. Plus a luxury you should be able to afford in your freelance business, how to get rich in the new economy, and a simple time-saving hack for just $3.33/mo.

Read time: 3 minutes and 8 seconds

Making the Rounds

  • Horizon Worlds placed on “quality lockdown.” Mark Zuckerberg’s mission to conquer the metaverse has met with a few bumps in the road. The latest is that Meta’s VR platform, Horizon Worlds, is apparently so buggy that employees won’t even use it.
  • High-earning consumers are still shopping for the holidays, they’re just doing it earlier. According to new research from the National Retail Federation, 44% of those earning over $100,000 say it’s better to buy gifts now, as they expect inflation to continue driving prices up through till the end of the year.
  • Apple and Google ban The OG App from their respective app stores. The OG App promised users an ad-free and suggestion-free Instagram feed. But after attracting 25,000 downloads, the app has been removed by both Apple and Google for violating Instagram’s terms of service. We’ll file that one under painfully obvious “somewhat predictable.”

Working With Clients

Is This a Luxury You Can Afford in Your Freelance Business?

One of the most controversial freelancing topics is whether to work for free or not.

As a wise man once said, “if you’re good at something, never do it for free.”

But on the flip side…

How are you supposed to land clients with no experience?

It’s a tricky situation. And one that’s more nuanced than most make it out to be.

So here’s our take on the subject:

  • You should never lie about how much (or little) experience you have to a prospective client.
  • The biggest objection most clients have when hiring new freelancers is experience.
  • The easiest way to overcome that objection is to work for free.
  • One way to split the difference is to prepare custom sample pieces and include them in your proposal. This way, you can demonstrate your competence without doing the entire project for free.
  • Be strategic about who you prepare custom samples for. If it’s a big client with lots of potential opportunities for you, then it’s probably worth it. If it’s a brand new solopreneur with nothing more than a blog and a Stripe account, then probably don’t do it.
  • Any work you do for free should be limited in scope.
  • There are bad actors out there who may try to exploit you, so use your judgment and trust your gut.

Bottom line:

Most new freelancers would be better served by checking their ego and working for free to get their foot in the door with legit clients and companies.

Whatever dollar amount you’re getting your knickers in a twist about is likely going to be small potatoes in the long run.

So don’t sweat it.

And focus on doing whatever you can to prove yourself to quality clients.

Working For Yourself

How to Get Rich in the New Economy

The rules of the game have changed

Titans of industry like Andrew Carnegie, J.P. Morgan, and John D. Rockefeller built their fortunes on steel, oil, and manufacturing…

But today’s titans compete for a totally different resource.

In his latest Youtube video, CEO of Acquisition dot com Alex Hormozi reveals what this new “currency” is and how you can leverage it to get ahead in the new economy.

Check it out:

Get Rich in the New Economy [2022]

Tools We Love

Try This Simple Time-Saving Hack For Just $3.33/Mo

Ever find yourself retyping or copy-pasting the same thing day after day?

Whether it’s messages to prospects, colleagues, or clients…

Document templates…

Daily reports….

Or even usernames and passwords…

Truth is, all that time spent typing adds up.

That’s why we’re big fans of TextExpander.

TextExpander lets you set up shortcodes and abbreviations to save time on stuff you type.

Once you set it up, all you have to do is type in your shortcode, and TextExpander will automatically paste your text for you.

For just $3.33 per month, we can’t think of a better way to start buying back your time.

Learn more about how to save time with TextExpander.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“The activities you are most afraid of are the activities that can cause a breakthrough in your success. Step into them.”

— Darren Hardy

ICYMI:

🐦 Elon blinks first

Happy Wednesday! Surprise, surprise: NASA’s ill-fated Artemis I rocket launch has been delayed yet again, this time till November. Moral of the story: if you struggle to hit deadlines and work within an allotted budget, there may be a future for you in space.

Mentioned in today’s edition: Twitter, Elon Musk, Tim Cook, Microsoft, and Netflix. Plus why it pays to know someone, a simple trick to avoid putting out sloppy work, and one thing to do before you launch ads.

Read time: 3 minutes and 31 seconds

Together with AdSkills

No Ad Platform Can Escape Them

New ad platforms crop up all the time. And having first mover advantage can often lead to massive profits. But mastering the ins and outs of each new ad platform takes time and money. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and run profitable traffic at scale across every ad platform from Google and Facebook to TikTok, Native, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Making the Rounds

  • Elon Musk backs down, agrees to buy Twitter for $44B. The Tesla and SpaceX CEO has been playing a game of high-stakes chicken with Twitter as their court date approaches. But now it seems like he’s prepared to accept defeat and close the deal on his original terms.
  • Apple CEO Tim Cook questions the metaverse. Can the metaverse possibly live up to all the hype around it? Tim Cook’s not so sure. At least, he’s unsure the average person even understands what the metaverse is. Not that this has stopped him from investing heavily into augmented reality, with rumors of an Apple AR/VR headset coming in 2023.
  • Analysts expect Netflix will generate $1.7 billion in yearly ad revenue by 2025. The streamer’s new ad-supported tier, currently being spearheaded by Microsoft, is expected to launch later this year with high hopes. For context: Netflix brought in $29.69 billion in revenue in 2021. So the revenue lift is a drop in the bucket. But the company hopes a lower price point will breathe life back into subscriber growth.

Working With Clients

It Pays to Know Someone

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee. 

Bottom line is:

Business owners usually have other friends that are business owners.

Plus referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Not to mention everyone likes to have a guy or gal to recommend.

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.

Working For Yourself

When Another Freelancer Asks What the Difference is Between Cold Traffic and Warm Traffic

If you’re a freelance service provider…

Learning new things is essential to staying competitive:

  • New marketing strategies
  • New ad platforms
  • New skills
  • Etc

But don’t let shiny objects distract you too much…

Make sure to review the basics of your profession at least once per year.

We’re willing to bet you’ll be surprised at just how much you’ve forgotten.

And while marketing and advertising are two dynamic industries in constant flux…

The fundamental principles still apply.

There’s no excuse for getting sloppy.

So if it’s been a while since you re-read Breakthrough Advertising, The Ultimate Sales Letter, or any of your favorite business books, carve out some time this month to review them.

From The Paid Ads Gig

Do This One Thing Before Launching New Ad Campaigns

Mobile devices make up about 50% of all internet traffic.

And when it comes to running ads on paid social, that number is closer to 80%+.

That’s why it’s so important to preview ads and landers on mobile before you launch.

Because what looks great on desktop can become a nightmare on mobile.

Always review:

  • Font sizes & spacing
  • Image/video sizes
  • Button sizes
  • Load time

There’s nothing worse than seeing a key part of your image or video is cut off in certain ad placements.

Or that your page won’t even load.

And most page builders give you the ability to set up different displays for desktop and mobile.

So take advantage of it.

In fact, you should probably build your page for mobile first, then adjust it for desktop.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”

— Joyce Meyer

ICYMI:

📲 Ad-free Instagram

Happy Thursday! Welcome back to The Gig — the morning memo for freelancers building profitable client businesses.

Mentioned in today’s newsletter: OG App, Instagram, Facebook, Meta, and unlimited paid vacation. Plus 12 ways to deal with difficult clients, freelance bookkeeping for dummies, and how to give yourself a raise without increasing your rates.

Read time: 2 minutes and 31 seconds

Making the Rounds

  • New OG App eliminates ads on Instagram. Tired of seeing ads in your feed? Now you can scroll Instagram without ads or suggested content thanks to something called the OG App. If it catches on, it could complicate ad tracking and lead Meta to change their API to neutralize it.
  • Meta testing new account switching interface for Facebook and Instagram. The updated Accounts Center aims to make it easier to manage notifications across different accounts. If you listen closely, you can hear the cries of joy from social media managers everywhere.
  • Viral Twitter thread reveals unpopular “anti-perks” in the workplace. Unlimited paid vacation was the surprise favorite, along with free food, mandatory travel, and employer-sponsored coaching programs.

Working With Clients

12 Ways to Deal With Difficult Clients

Difficult clients are almost impossible to avoid.

Sometimes it’s because you missed (or ignored) red flags during the sales process…

And sometimes it’s because they start out super laid back…

Only to assault your inbox with 47 emails once you actually start working together.

Either way, it’s important to know how to deal with them…

Because firing them isn’t always an option.

(at least not right away)

So check out this article from our friends at Forbes to discover 12 different ways to deal with difficult clients:

[READ]: 12 Effective Strategies For Dealing With Difficult Clients

Working For Yourself

Freelance Bookkeeping For Dummies

It’s easy to get caught up working IN your business and forget to work on your business.

Especially when it comes to bookkeeping.

But at the very least, you should be tracking:

– Revenue

– Expenses

– Profit

… on a monthly basis.

Because you aren’t just the technician who delivers the service…

You’re also the operator who runs the business.

And if you want to scale your freelance business to 6-figures or more…

The journey begins with treating it like a real business.

There are many more ways to monitor the financial health of your business, of course…

(and many benefits to doing so)

But if you’re not accounting-inclined, this is a great place to start.

Tools We Love

How to Give Yourself a Raise Without Increasing Your Rates

Inflation may be peaking.

But the U.S. dollar remains as strong as ever.

Which means international freelancers *should* be pocketing a little more than usual on every invoice…

Only problem is:

Most of them rely on PayPal (or god forbid, their local bank) to convert their currency.

Instead, they should be using Wise.

With Wise, you can:

  • Get better rates on currency conversions than PayPal or a local bank
  • Send money cheaper and easier than old-school banks
  • Get paid like a local in 10 different currencies
  • And convert & hold up to 53 different currencies.

In fact, Wise is 6X cheaper than other international accounts on average.

That’s why over 13 million people trust them to handle their international payment needs.

So if you’re an international freelancer…

Set up a free Wise account today to start saving big every time you get paid.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“The key to pursuing excellence is to embrace an organic, long-term learning process, and not to live in a shell of static, safe mediocrity. Usually, growth comes at the expense of previous comfort or safety.” 

— Josh Waitzkin

ICYMI:

♾️ Not-So-Big-Tech

Happy Friday! At least for everyone not named Mark Zuckerberg. 

Mentioned in today’s newsletter: Meta, Getty Images, DALL-E, and Voxer. Plus 5 rules for running a successful sales call, what clients say when you’re a double threat, and how to write copy consistently so you never miss a deadline.

Read time: 3 minutes and 19 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Meta is looking to cut costs by 10%. The reductions will come through a mix of staff reductions and consolidating departments. The move dovetails with a strategic shift by Facebook’s parent company to reposition themselves as Not-So-Big-Tech while government regulators ramp up scrutiny of social media platforms.
  • AI-generated content banned by Getty Images. It’s an attempt to address copyright concerns about work coming from AI art tools like DALL-E being uploaded and sold on the platform. 
  • Meta forced to pay Voxer $175M for live-streaming patent violation. The hits keep on coming for Zuck and co: a jury in Texas found the company violated two live-streaming patents owned by Voxer with Facebook Live and Instagram Live.

Working With Clients

5 Rules For Running A Successful Sales Call

Ever felt uncomfortable on a sales call?

Talking to prospects can be awkward and uncomfortable…

Especially if you’re an introvert or not a natural salesperson.

But if you want to grow your freelance business and attract higher paying clients…

You’ve gotta learn how to run successful sales calls.

In this video from our friends at The Futur, you’ll discover the 5 rules for running a successful freelance sales call.

Check it out:

[WATCH]: 5 Rules For Running A Successful Sales Call

Working For Yourself

What Clients Say When You’re a Double Threat

Finance experts say the secret to building wealth is compound interest.

That’s why Warren Buffett accumulated 97% of his wealth after his 65th birthday.

But while we may not all be able to replicate Buffett’s investing success…

There’s another way freelancers can put this mechanism to work for themselves:

By stacking high-income skills.

You see, it takes a very long time to master a deep skill like copywriting or media buying…

And while it’s definitely worth committing to…

If you can develop other skills that complement or intersect with your primary skill…

And make yourself a “double threat”…

You can see some explosive gains.

For example: 

Most copywriters know nothing about paid traffic…

And most media buyers can’t write copy.

The same thing goes for copywriting and graphic design or funnel building.

It’s an unusual combo you don’t see very often.

So by developing competence where those two skills intersect, you can carve out a unique position in the market…

Opening the door to many more opportunities than most other freelancers will ever get.

And over time, mastering these skills will deliver a much higher return than any other investment you could make (unless you are Warren Buffett, of course ;).

From The Copywriting Gig

Why Most Freelance Copywriters Couldn’t Hit a Deadline If Their Life Depended On it

FACT:

If writing ads, emails, landing pages, or any other type of sales copy is part of your day-to-day and how you put food on the table…

You can’t afford to have writer’s block.

Plain and simple.

It’s not that it doesn’t exist…

It’s just that professional copywriters don’t waste their time with it.

They don’t let it occupy a shred of mental real estate.

As Steven Pressfield wrote in The War of Art, “I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.”

So here some tips to help you create content consistently and never miss a deadline:

  • Set a timer
  • Create an outline
  • Review other things you’ve written
  • Start at the bottom and work your way up
  • Come up with the idea before you sit down to write

The more time you spend thinking about it beforehand, the easier it will be to write.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

— Thomas Edison

ICYMI: 

👀 Browser spying

Happy Tuesday! Queen Elizabeth II’s funeral took place yesterday. It was the U.K.’s first state funeral since Winston Churchill’s funeral on January 30, 1965.

Mentioned in today’s newsletter: Meta, Gmail, Figma, Adobe, and the LinkedIn Mafia. Plus a simple 3-word freelance pitch, the problem with most meetings, and what to do if your client doesn’t have a PhD in funnel strategy.

Read time: 2 minutes and 55 seconds

Making the Rounds

  • Lawsuit filed against Meta over illegal tracking through in-app browser. The complaint alleges Meta is breaking a federal wiretap law by tracking users who click on links to 3rd-party websites from Facebook or Instagram. 
  • Gmail prepares to unleash the campaign email kraken. Get ready for an inbox assault. As the midterm elections heat up, Gmail has launched a new pilot program that will prevent spammy campaign emails from actually hitting the Spam folder. The program is a response to criticism from conservatives that their algorithms unfairly target right-leaning content.
  • The LinkedIn Mafia is taking over. Forget Peter Thiel, Elon Musk, and the rest of the PayPal Mafia — the group of former LinkedIn employees who’ve gone on to found successful companies is getting a bit ridiculous. Especially with Adobe announcing their $20B acquisition of Figma, started by 30-year old former data analytics intern Dylan Field.

Working With Clients

A Simple 3-Word Freelance Pitch

Struggling to land higher-paying clients?

One trick that could turn the tide is refining (and articulating) your step-by-step system.

You see, most top tier clients aren’t willing to risk a 5-figure fee on a freelancer they’ve never worked with before…

… Unless you’re able to build a mountain of trust.

And while testimonials and case studies do have a part to play…

How can a prospective client be sure their project will turn out like the ones featured on your testimonial or reviews page?

This is where your unique system or method comes in.

When you have a consistent and methodical way for producing results for every client…

You’re giving them reason to believe you can produce similar results for them.

Which is key.

Ultimately, you should be able to walk them through exactly how you’re going to deliver the work, step-by-step…

Because that’s a mark of a seasoned vet.

No matter what skill, niche, or sector you’re in.

So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.

Pro tip: keep it simple and stick to 3-5 steps or pillars.

Working For Yourself

The Problem With Most Meetings

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

Tools We Love

In Case Your Client Doesn’t Have a PhD in Funnel Strategy

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs

ICYMI: