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Happy Monday! Welcome back to The Gig — the daily morning memo for freelancers building profitable client businesses.

Mentioned in today’s edition: Google, Meta Quest Pro, Twitter, and Elon Musk. Plus 7 places to find clients, hidden benefits of incorporating your freelance biz, and the ultimate beginner’s guide to writing captivating leads.

Read time: 3 minutes and 42 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Google will roll out logos and website names for mobile Search ads. The new feature, set to roll out in the next few weeks, will boost brand recognition for advertisers running Search ads.
  • Meta’s new VR headset will use eye tracking data for ad targeting. An updated version of Meta’s privacy policy reveals the new Meta Quest Pro will track eye movement to “help personalize your experience” — aka deliver targeted ads.
  • Twitter claims Elon Musk is under federal investigation for $44B takeover deal. The company made the statement in a court filing released last week after Musk’s team refused to hand over certain documents due to “investigative privilege.” A lawyer for Elon shot back by claiming that Twitter’s executives are the ones under federal investigation. Musk has until October 28 to close the deal, otherwise a new trial will be scheduled for November.

Working With Clients

WANTED: Freelancer Who Can Start ASAP

Cold outreach isn’t the only way to get clients.

There are thousands of businesses posting freelance jobs every day.

You just have to know where to look.

So if you’re looking to land more clients…

Check out these 7 platforms:

1) Upwork

2) Fiverr

3) Freelancer.com

4) Toptal

5) Guru

6) FlexJobs

7) LinkedIn

Remember: clients posting jobs on these platforms are looking to hire ASAP.

All you have to do is convince them you’re the one.

Working For Yourself

Hidden Benefits of Incorporating Your Freelance Business

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

The Ultimate Beginner’s Guide to Writing Captivating Leads

Ever struggled to write the first line of an ad or email?

Ever wished there was an easier way to write compelling hooks that suck the reader in and get them to consume your entire sales message?

If so, then we’ve got good news:

There is.

It’s called a “yes set.”

A “yes set” is a series of 2-3 questions designed to create psychological momentum by getting the reader to answer “yes” in their head.

They’re super quick and easy to write…

And the best part is, they prime the prospect to perceive your offer in a much more positive light.

So if you’re ever struggling with what to say in the first few lines of an ad, email, or sales page…

Give it a try next time and let us know how it goes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”

— Zig Ziglar