⚔️ Zoom killer?

Happy Tuesday! An unmanned NASA ship crashed into the asteroid Didymos last night. But don’t worry, this one was on purpose: the crash was actually a planetary defense test to see if NASA can prevent future asteroids from crashing into Earth and, you know, wiping out every living thing on the face of the planet.

Mentioned in today’s newsletter: WhatsApp, LinkedIn, and Instagram. Plus what clients are thinking when they review your freelance portfolio, how to avoid overloading your knowledge banks, and the curse of the “quick Zoom.” 

Read time: 2 minutes and 49 seconds

Making the Rounds

  • WhatsApp launches shareable call links for up to 32 people. The update will work much like personal Zoom links. And with no call length limits announced so far, it might actually be able to compete with more popular meeting apps like Zoom and Microsoft Teams.
  • Stealth LinkedIn experiment reveals “weak ties” are 2X more effective for finding work. The study ran from 2015 to 2019 and tested the effects of suggesting “weak ties” (acquaintances or people you’re less close to) versus “strong ties” in its People You May Know section. Turns out that weak ties aren’t so weak when it comes to helping you land a new gig.
  • Sub 60-second Instagram Stories will no longer be broken up. The company has been steadily increasing the limits on its video content as it aims to compete with TikTok.

Working With Clients

What Clients Are Thinking When They Review Your Portfolio

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific

2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

The bottom line is:

The last thing you want is to make clients try to imagine what your work will look like for a specific medium or market.

So give them relevant samples.

And don’t be afraid to curate individual portfolios for individual clients.

Taking just a few minutes to select the most relevant sample pieces will be time well spent.

Working For Yourself

WARNING: Knowledge Banks Are Nearing Maximum Capacity

Living in the Information Age has its pros and cons.

On the one hand, you can teach yourself the basics of just about any skill for free online.

But on the other hand…

This embarrassment of riches creates a paradox of choice.

Who do you learn from? Who do you ignore?

It’s no easy task.

That’s why the secret to avoiding information overwhelm is…

Choose 1-2 experts to learn from and ignore everyone else.

– Consume everything they put out

– Implement their strategies as best you can

– Find out what works and what doesn’t before moving on

Learning a high-income skill like copywriting, sales, or paid ads can feel like drinking from a firehose.

You need to control the flow of information you’re taking in.

Otherwise your head will explode.

And the only way to do that effectively is to narrow your focus.

Bottom line: don’t get high on more than one guru’s supply.

The lessons you’ll learn from executing on ONE person’s strategies will trump it every time.

Tools We Love

The Curse of the “Quick Zoom”

Efficiency is key when communicating with clients.

If you went back and forth via email or jumped on a quick Zoom every time a client had a question…

You’d never get any work done.

Good thing you don’t have to.

That’s because SnagIt lets you quickly record and share videos of your screen so you can add context and communicate efficiently with both clients and colleagues.

It also helps you screenshot ads, emails, and sales pages for your swipe file…

So you don’t have to start from scratch on your next project.

If you’re looking to streamline your freelance workflow…

Sign up for a free trial of SnagIt today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Life is a succession of lessons which must be lived to be understood.”

— Helen Keller

ICYMI:

👀 Browser spying

Happy Tuesday! Queen Elizabeth II’s funeral took place yesterday. It was the U.K.’s first state funeral since Winston Churchill’s funeral on January 30, 1965.

Mentioned in today’s newsletter: Meta, Gmail, Figma, Adobe, and the LinkedIn Mafia. Plus a simple 3-word freelance pitch, the problem with most meetings, and what to do if your client doesn’t have a PhD in funnel strategy.

Read time: 2 minutes and 55 seconds

Making the Rounds

  • Lawsuit filed against Meta over illegal tracking through in-app browser. The complaint alleges Meta is breaking a federal wiretap law by tracking users who click on links to 3rd-party websites from Facebook or Instagram. 
  • Gmail prepares to unleash the campaign email kraken. Get ready for an inbox assault. As the midterm elections heat up, Gmail has launched a new pilot program that will prevent spammy campaign emails from actually hitting the Spam folder. The program is a response to criticism from conservatives that their algorithms unfairly target right-leaning content.
  • The LinkedIn Mafia is taking over. Forget Peter Thiel, Elon Musk, and the rest of the PayPal Mafia — the group of former LinkedIn employees who’ve gone on to found successful companies is getting a bit ridiculous. Especially with Adobe announcing their $20B acquisition of Figma, started by 30-year old former data analytics intern Dylan Field.

Working With Clients

A Simple 3-Word Freelance Pitch

Struggling to land higher-paying clients?

One trick that could turn the tide is refining (and articulating) your step-by-step system.

You see, most top tier clients aren’t willing to risk a 5-figure fee on a freelancer they’ve never worked with before…

… Unless you’re able to build a mountain of trust.

And while testimonials and case studies do have a part to play…

How can a prospective client be sure their project will turn out like the ones featured on your testimonial or reviews page?

This is where your unique system or method comes in.

When you have a consistent and methodical way for producing results for every client…

You’re giving them reason to believe you can produce similar results for them.

Which is key.

Ultimately, you should be able to walk them through exactly how you’re going to deliver the work, step-by-step…

Because that’s a mark of a seasoned vet.

No matter what skill, niche, or sector you’re in.

So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.

Pro tip: keep it simple and stick to 3-5 steps or pillars.

Working For Yourself

The Problem With Most Meetings

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

Tools We Love

In Case Your Client Doesn’t Have a PhD in Funnel Strategy

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs

ICYMI: