🌎 Global market slowdown

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Mentioned in today’s edition: global advertising, social media as sales tools, and Lensa AI. Plus the #1 most high-stakes aspect of working with clients, the importance of reviewing your ABCs, and why taking notes on meetings is for suckers.

Read time: 3 minutes and 47 seconds

Making the Rounds

  • Global advertising growth in 2023 will be slower than previously predicted. Major advertising forecasting firms are in agreement that the ad market will continue to slow in 2023 right along with the economy as a whole. Thankfully those predictions are accompanied by expectations of an eventual stabilization in the market, not a crash. 
  • Social Media is overhyped as a sales tool says a new report from Forrester Research. After a decade-long expansion of social media advertising are people actually making purchases through their favorite apps? Depends on their age range, says the study, as the 25 and under crowd are completing their checkouts while the older generations tend to leave those carts sitting full.
  • Lensa AI claims the top spot in the iOS App Store’s ulta-competitive “Photo & Video” chart. Have all your friends recently changed profile pictures to artistic renditions of themselves that seem straight out of the world’s most beautiful comic? That’s Lensa AI’s new “magic avatar” feature in action. For less than the cost of a blue check you can have their AI robot glam you up too!

Working With Clients

Is Your Onboarding Process Making New Clients Seasick?

What’s the most high-stakes aspect of working with clients?

A) The sales process

B) Submitting your work for approval

C) Seeing how your work performs

D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, share the newsletter with just 3 friends and we’ll send you the Digital Marketer’s Template Toolkit — a bundle of worksheets for new clients to fill out so you can extract all the information you need to knock the project out of the park.

Working For Yourself

Don’t Forget Your ABCs

If you’re a freelance service provider…

Learning new things is essential to staying competitive:

  • New marketing strategies
  • New ad platforms
  • New skills
  • Etc

But don’t let shiny objects distract you too much…

Make sure to review the basics of your profession at least once per year.

We’re willing to bet you’ll be surprised at just how much you’ve forgotten.

And while marketing and advertising are two dynamic industries in constant flux…

The fundamental principles still apply.

So if it’s been a while since you re-read Breakthrough Advertising, The Ultimate Sales Letter, or any of the other classics, carve out some time this month to review them.

Tools We Love

Why Taking Notes on Meetings is For Suckers

Taking notes on a Zoom call can be a major pain.

Listening and typing quickly at the same time is no small feat……

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call..

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

(Or worse, trying to remember what they said if you forgot to record it.)

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across all your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“The activities you are most afraid of are the activities that can cause a breakthrough in your success. Step into them.”

— Darren Hardy

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