📈Tripling TikTok’s losses

Happy Friday! The September jobs report due out at 8:30 AM today will give us a better idea of whether the economy is starting to cool off in response to rapidly rising interest rates. Or you know, not. 

Mentioned in today’s newsletter: TikTok, Twitter, and productivity. Plus a thoughtful way to build rapport with clients, one person you can’t break a promise to, and the fastest way to offend your copy chief.

Read time: 3 minutes and 22 seconds

Together with AdSkills

No Ad Platform Can Escape Them

New ad platforms crop up all the time. And having first mover advantage can often lead to massive profits. But mastering the ins and outs of each new ad platform takes time and money. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and run profitable traffic at scale across every ad platform from Google and Facebook to TikTok, Native, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Making the Rounds

  • TikTok’s parent company had operating losses of more than $7 billion in 2021. There’s a big difference between revenue and profit. Just ask TikTok’s parent company ByteDance, whose operating losses tripled in 2021, to the tune of over $7 billion, despite bringing in billions in revenue. The tide may be turning though, as ByteDance reportedly turned an operating profit for the first time in Q1 of this year.
  • Hot labor market leads to slumping productivity. Despite a red hot job market that favors workers, U.S. worker productivity dropped by 5.8% in the first two quarters of 2022. Why? One reason is high turnover: with so many workers quitting their old jobs to find new (and higher-paying) ones, the economy has been flooded by people who don’t know how to do their job very efficiently — a development that could drag the economy down if it carries on for too long.
  • Twitter Edit button rolling out to all U.S. subscribers. Users in the U.S. paying $4.99/mo for a Twitter Blue subscription can now officially edit their tweets. The move is a bit redundant though, as Twitter Blue users have always had access to an Undo button made for fixing typos, aka the primary use case for an Edit button. No word on when this new feature might roll out to free users.

Working With Clients

It’s The Thought That Counts

Freelance businesses are built on long-lasting relationships.

One of the best ways to show your appreciation for clients is to send them a gift.

It could be as simple as a handwritten note, pen, or gift card…

Or something more elaborate like a food and wine box.

A few options to check out:

As for timing, we recommend sending a gift after finishing the first big project with a new client…

Or to mark a big anniversary, like one, two, or even five years (if you’re so lucky!).

Working For Yourself

One Person You Can’t Break a Promise To

One of the hallmarks of high-performers in any arena is a high say-do ratio.

When they say they’re gonna do something…

They do it.

Plain and simple.

No ifs, ands, or buts.

Following through on what you SAY you’re gonna do builds confidence and centers your locus of control.

So if you keep saying you’re gonna…

– apply to more freelance jobs
– start doing cold outreach
– post more on social media
– find a mentor
– go to a live event
– grow your network
– raise your rates
– etc etc etc

Then do it.

Prove to yourself you are in control.

And save the excuses for later.

Because in the end, YOU are the only who can do the work.

From The Copywriting Gig

The Fastest Way to Offend Your Copy Chief

Looking to write strong direct response copy that converts?

Here’s a tip:

Use the active voice.

When you use the active voice, your subject takes the action.

This makes your writing feel strong and punchy.

On the flipside…

When you use the passive voice, your subject is the one being acted upon.

Which makes your writing feel weak and flaccid.

Here’s a few examples:

ACTIVE: I wrote that copy.
PASSIVE: That copy was written by me.

ACTIVE: I beat that control.
PASSIVE: That control was beaten by me.

See the difference?

If you want hard-hitting copy that can crush controls…

(and put a smile on your copy chief’s face)

Write in the active voice.

Use declarations and direct commands to tell your reader exactly what to do.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Never surrender to the momentum of mediocrity.”

— Marlon Brando