krisp ai Archives

Happy Thursday! Welcome back to The Gig, the daily morning memo helping 2,000+ freelancers build profitable client businesses.

Mentioned in today’s edition: Apple, Twitter, and LastPass. Plus why falling on your sword is usually a good idea, how to become a trusted advisor, and the quickest way to annoy your clients and colleagues.

Read time: 3 minutes and 38 seconds

Making the Rounds

Apple reveals plans for new end-to-end encryption system to protect iCloud data. The new “Advanced Data Protection” will be an optional feature that is likely to bring about cheers from consumers and jeers from hackers. One other group that may not love it? Law enforcement, who even with a warrant won’t be able to bypass the new encryption. Speaking of data security…

Twitter’s massive staff exodus has exacerbated the company’s long list of data security problems. Already sporting a troubled history of data breaches, the departure of Twitter’s Chief Information Security Officer and other top security employees has generated new levels of concern for the company. They haven’t been breached yet, which is more than some companies can say right now…
Password manager LastPass is investigating a security incident for the second time this year. Chief Executive Karim Toubba has said they are working to understand the scope of the incident and identify what specific information has been accessed. Early signs point to no customer passwords being exposed but instead LastPass proprietary info.

Working With Clients

Why Falling On Your Sword is Usually a Good Idea

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term

Working For Yourself

How to Become a Trusted Advisor

Here’s a simple yet powerful way to reframe the sales process…

So you can eliminate neediness…

Reduce sales resistance…

And force prospects to sell themselves to YOU.

It’s called the “Strategy of Preeminence.”

It was created by a guy named Jay Abraham…

In case you’ve never heard of Jay…

He’s a legendary copywriter, consultant, and business owner who’s coached some of the biggest names across many industries, including Tony Robbins, Ramit Sethi, Daymond John, Eben Pagan, and many others.

Now here’s how it works:

Instead of focusing on your product or service and why it’s a great fit for the prospect…

Frame the conversation as a diagnostic tool to help them figure out what’s best for their specific situation… even if that means NOT working with you.

It may sound simple…

But this subtle shift can flip the script and remove sales pressure for the prospect.

And if you can demonstrate a deeper level of understanding of their fears, problems, and goals than anyone else…

Through authentic, empathetic conversation about their current situation…

Then chances are, they’ll be eager to work with you anyway.

Which means you won’t need to rely on fake urgency or fast action discounts to close the deal.

Plus the prospect will be more pre-framed to trust you and implement your solution.

Tools We Love

The Quickest Way to Annoy Your Clients and Colleagues

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or a computer fan so loud it could pass for a vacuum cleaner…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Get Krisp for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

Take your growing company to the next level with down-to-earth insight on tax strategy, bookkeeping, and software.

Be Your Own CFO: The Newsletter combines the raw power of finance with the human element of running a company.

A finance newsletter for entrepreneurs, written by an entrepreneurial CPA.

Quote of the Day

“There are no rules. That is how art is born, how breakthroughs happen. Go against the rules or ignore the rules. That is what invention is about.”

— Helen Frankenthaler

In Case You Missed It

Happy Thursday! And a special shout out to everyone who’s ever been in physical pain after sending out an email with a typo in it. Yesterday’s newsletter had a pretty glaring typo in it, and we’re still recovering from it. Fingers crossed we don’t make it 2 for 2.

Mentioned in today’s edition: Online shopping, Twitter, and Elon Musk. Plus an ethical dilemma for direct response marketers, redefining happy hour, and one thing you owe your clients & colleagues if you like working from coffee shops.

Read time: 2 minutes and 52 seconds

Making the Rounds

80% of millennials now do most of their shopping online, study finds. The pandemic led to a 4X increase, as the 2019 report found only 20% reported doing most of their shopping online. Plus now over half of millennials’ online purchases take place mobile. Moral of the story: make sure your web and funnel pages look good on phones and tablets.

Twitter shareholders approve Elon’s takeover bid. 98.6% of votes cast in a special meeting were in favor of the deal, which experts have described as a grossly inflated price, especially now in light of the recent downturn in the stock market. On a related note…
Twitter whistleblower’s testimony fails to deliver ammo for Elon. Peiter “Mudge” Zatko alleged the platform had not been truthful about the number of bot and spam accounts, a claim Elon seized on in hopes of strengthening his argument before his case with Twitter proceeds to trial. But Zatko’s testimony before Congress this week failed to deliver the smoking gun evidence Elon was probably hoping for.

Working With Clients

Only You Can Decide

The global freelance market is projected to hit $455 billion by 2023.

And over 70% of U.S small businesses report hiring freelancers in the past year…

Which means:

Job opportunities are exploding.

But here’s an important factor you may not have considered:

Do prospective clients align with YOUR values?

For example, work in the direct response marketing world can be a double-edged sword…

As an industry, it offers one of the fastest paths to six figures and beyond.

But it’s also got some of the shadiest practices:

Fake countdown timers
Falsified testimonials
Photoshopped before and after pictures
Etc

We’re not here to judge…

Instead, we simply want to point out that it’s up to you to decide what you’re comfortable with.

So make sure you know where you stand before you find yourself in a situation where you’re forced to compromise on your ethics or values to get the job done.

Working For Yourself

Redefining Happy Hour

Do you know what your chronotype is?

According to Healthline, a chronotype is “…a person’s circadian typology or the individual differences in activity and alertness in the morning and evening.”

In other words…

Your chronotype reflects when your most creative and productive hours are.

For some of us, that’s typically between 6 and 9 AM.

But for you, it might be later in the day.

Either way, the bottom line is:

Find out what time of day you’re usually at your best, and protect those hours.

Because not all time is made equal.

And the secret to maintaining peak productivity is focusing on energy — not time.

Tools We Love

One Thing You Owe Your Clients & Colleagues If You Like Working From Coffee Shops

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or the hustle and bustle of your local Starbucks…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Try Krisp for free today.