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Happy Thursday! Welcome back to The Gig — the morning memo for freelancers building profitable client businesses.

Mentioned in today’s newsletter: OG App, Instagram, Facebook, Meta, and unlimited paid vacation. Plus 12 ways to deal with difficult clients, freelance bookkeeping for dummies, and how to give yourself a raise without increasing your rates.

Read time: 2 minutes and 31 seconds

Making the Rounds

  • New OG App eliminates ads on Instagram. Tired of seeing ads in your feed? Now you can scroll Instagram without ads or suggested content thanks to something called the OG App. If it catches on, it could complicate ad tracking and lead Meta to change their API to neutralize it.
  • Meta testing new account switching interface for Facebook and Instagram. The updated Accounts Center aims to make it easier to manage notifications across different accounts. If you listen closely, you can hear the cries of joy from social media managers everywhere.
  • Viral Twitter thread reveals unpopular “anti-perks” in the workplace. Unlimited paid vacation was the surprise favorite, along with free food, mandatory travel, and employer-sponsored coaching programs.

Working With Clients

12 Ways to Deal With Difficult Clients

Difficult clients are almost impossible to avoid.

Sometimes it’s because you missed (or ignored) red flags during the sales process…

And sometimes it’s because they start out super laid back…

Only to assault your inbox with 47 emails once you actually start working together.

Either way, it’s important to know how to deal with them…

Because firing them isn’t always an option.

(at least not right away)

So check out this article from our friends at Forbes to discover 12 different ways to deal with difficult clients:

[READ]: 12 Effective Strategies For Dealing With Difficult Clients

Working For Yourself

Freelance Bookkeeping For Dummies

It’s easy to get caught up working IN your business and forget to work on your business.

Especially when it comes to bookkeeping.

But at the very least, you should be tracking:

– Revenue

– Expenses

– Profit

… on a monthly basis.

Because you aren’t just the technician who delivers the service…

You’re also the operator who runs the business.

And if you want to scale your freelance business to 6-figures or more…

The journey begins with treating it like a real business.

There are many more ways to monitor the financial health of your business, of course…

(and many benefits to doing so)

But if you’re not accounting-inclined, this is a great place to start.

Tools We Love

How to Give Yourself a Raise Without Increasing Your Rates

Inflation may be peaking.

But the U.S. dollar remains as strong as ever.

Which means international freelancers *should* be pocketing a little more than usual on every invoice…

Only problem is:

Most of them rely on PayPal (or god forbid, their local bank) to convert their currency.

Instead, they should be using Wise.

With Wise, you can:

  • Get better rates on currency conversions than PayPal or a local bank
  • Send money cheaper and easier than old-school banks
  • Get paid like a local in 10 different currencies
  • And convert & hold up to 53 different currencies.

In fact, Wise is 6X cheaper than other international accounts on average.

That’s why over 13 million people trust them to handle their international payment needs.

So if you’re an international freelancer…

Set up a free Wise account today to start saving big every time you get paid.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“The key to pursuing excellence is to embrace an organic, long-term learning process, and not to live in a shell of static, safe mediocrity. Usually, growth comes at the expense of previous comfort or safety.” 

— Josh Waitzkin

ICYMI:

📲 The struggle is Reel

Happy Wednesday! The consumer price index report that came out yesterday revealed inflation has no chill, and promptly sent the stock market down over 1,300 points. Turns out we may not be out of the woods just yet.

Mentioned in today’s edition: Instagram Reels, TikTok, Meta. Plus the easiest way to look unprofessional, a no-cost productivity hack, and 4 buying triggers to make the cash register ring.

Read time: 2 minutes and 57 seconds

Making the Rounds

  • Instagram Reels lag behind TikTok. Reels are averaging just 17.6 million hours per day of watch time, while TikTok users spend 197.8 million hours per day on its platform, according to the WSJ.
  • Meta looks for more ways to cut costs. The next step is reportedly to merge the content moderation teams for ads and organic content. This means everyday users will now get to enjoy the same high-quality service advertisers and business owners have come to know and love 🙃
  • Podcasts coming to redesigned Twitter spaces. The new features are rolling out to Twitter Blue subscribers on iOS first, with Android subscribers to follow. Users will also be able to group content together through a new Stations hub, featuring music, news, sports and more.

Together with AdSkills

Every Direct Response Company’s Biggest Turn On

Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Working With Clients

The Easiest Way to Look Unprofessional

One of the most efficient ways to communicate with clients is by recording screencast videos with tools like Loom or SnagIt.

Client work typically involves a lot of troubleshooting, walkthroughs, and back and forths…

So being able to send screencast videos makes collaborating a helluva lot easier…

And cuts down on the need for calls or meetings.

Asynchronous communication FTW 🙌

However, something important to keep in mind is how you sound.

Invest in a decent pair of headphones (or better yet, a proper USB microphone) to make sure you sound good in videos and on calls with clients.

You never know when your client may forward your video onto their friend, colleague, or boss to get their input…

And there’s nothing worse than having to watch or listen to someone go on and oooon with a crappy mic.

So don’t be that person 😉

Working For Yourself

Nothing Tastes Better Than Working in a Clean Office

Workspace distractions sap your focus.

And while a cluttered desk may not *always* be the sign of a cluttered mind…

We’re firm believers in keeping your physical workspace organized.

As David Allen, productivity expert and author of Getting Things Done, says:

“When your space is filled up with things you haven’t organized, all of those things are constantly ‘yelling’ at you.”

So, if your office looks like a disaster…

Carve out 15 minutes to tidy it up this week and see how it affects your productivity.

Because not even a slice of Doug Ford’s cherry pie beats the feeling of getting sh*t done in a clean office.

From The Copywriting Gig

4 Buying Triggers to Make the Cash Register Ring

Want to learn a simple trick to sell more stuff?

When it comes to buying decisions, human psychology isn’t as complicated as you think.

If you can position your offer as…

  • New
  • Fast
  • Cheap
  • Easy

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers or light bulbs…

Because we’re hardwired to want things that check all four boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Above everything else I’ve done, I’ve always said I’ve had more guts than I’ve got talent.”

— Dolly Parton

ICYMI:

👾 Metaverse billboards

Happy Monday! King Charles III was proclaimed Britain’s monarch this weekend in the first accession ceremony since 1952. Expect coverage of the royals to continue dominating the news until the Queen’s funeral on September 19.

Mentioned in today’s newsletter: Roblox, Instagram, and Microsoft. Plus 7 places to find paying clients, why time management is a myth, and the best way to make a media buyer laugh.

Read time: 3 minutes and 25 seconds

Together with AdSkills

Every Direct Response Company’s Biggest Turn On

Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Making the Rounds

  • Roblox rolling out 2 new types of metaverse ads. One format is rumored to be a billboard ad that could either drive back to an advertiser’s virtual Roblox community, or generate a digital coupon that can be redeemed in a physical store.
  • Instagram experimenting with “repost” feature. Similar to a retweet, the new feature would allow users to share someone else’s content directly on their feed, instead of just in Stories and DMs.
  • Microsoft Smart Campaigns let you manage multiple ad platforms in one place. The new feature supports Google, Facebook, and Instagram Ads in addition to Microsoft Ads. So you can manage campaigns across all four platforms right from inside the Microsoft dashboard. NGL, this is pretty dang cool.

Working With Clients

7 Places to Find Paying Clients

Cold outreach isn’t the only way to get clients.

There are thousands of businesses posting freelance jobs every day.

You just have to know where to look.

So if you’re looking to land more clients…

Check out these 7 platforms:

1) Upwork

2) Fiverr

3) Freelancer.com

4) Toptal

5) Guru

6) FlexJobs

7) LinkedIn

Remember: clients posting jobs on these platforms are looking to hire ASAP.

All you have to do is convince them you’re the one.

Working For Yourself

Why Time Management is a Myth

Ever heard of Parkinson’s Law?

It states that work expands to fill the time allotted for it.

Translation:

If you give yourself an hour, it’ll take an hour.

If you give yourself a week, it’ll take a week.

And in our experience, we’ve found this law to be pretty accurate.

That’s why time management is the wrong area to focus on if you want to increase your output.

Instead, focus on energy management.

Energy is the true constraint to productivity, not time.

So here are three of our favorite tips to help you better manage your energy:

1 – Put your phone on Do Not Disturb

2 – Listen to non-lyrical music (lo-fi, chillwave, binaural beats)

3 – Go for a walk as soon as you hit a wall

Your mileage may vary…

But the more you focus on extracting the most out of yourself, the less you’ll have to worry about time.

From The Paid Ads Gig

Just For Laughs: Media Buying Edition

CPMs are on the rise.

Competition on the big ad platforms is getting stiffer.

And targeting ain’t exactly what it used to be.

So if you’re struggling to make paid ads profitable in 2022, you’re not alone.

But what’s the fix?

Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…

Instead, the way to put your paid ads on easy mode is:

Launching a high-ticket offer.

One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.

The two most common ways to do it from a traffic perspective are…

1) Promoting a low-ticket offer with an application on the backend

2) Driving traffic straight to a VSL or webinar that pushes leads to book a call

Bottom line:

The days of running profitable ads promoting low-ticket offers are over.

Traffic costs are only going to go up as the big ad platforms continue to mature…

So to make paid traffic work in 2022, you need to go high-ticket.

Together with Fast Foundations

LAST CHANCE: Stuck Under 5k Per Month in Your Freelance Business? Read This

You are the average of the 5 people you spend the most time with. And if you’re a normal person, chances are your 5 best friends are NOT successful entrepreneurs. That’s why joining a community of like-minded people is the fastest way to reach the next level.

The Fast Foundations Mastermind is designed to help you grow your early-stage business fast. It’s led by Carter & Custer, two multi 7-figure entrepreneurs who will help you deploy proven step-by-step strategies to monetize your ideas, scale up your business, and increase your net income.

Today is the LAST day they are accepting applicants. So if you’re looking to make a breakthrough in your freelance business and finish 2022 on a high note, click here to learn more about Fast Foundations.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“There is no failure. Only feedback.”

— Robert Allen

🤷 Mixed signals

Happy Friday! RIP to Queen Elizabeth, who passed away yesterday at the age of 96. 

Mentioned in today’s newsletter: Loom, Slack, Telegram, Instagram, and Google. Plus how to gracefully fire a client from hell, 22 low-cost tools to run your freelance biz, and the one element of persuasion even more important than self-desire.

Read time: 4 minutes and 22 seconds

Making the Rounds

  • 91% of workers report their messages are misunderstood in the workplace. A new study from Loom reveals 1 in 5 were “reprimanded, demoted or fired” because of misinterpreted messages. Ouch. Moral of the story: tone is hard to interpret, especially over text. So don’t be afraid to add warmth to your written communications with smileys, emojis, and exclamation points when appropriate. A little warmth goes a long way in Slack or on Telegram.
  • Instagram planning to scale back on shopping features. The “Shop” tab is reportedly set to disappear in the next few months, along with the entire in-stream shopping program.
  • Google is forecasting an economic slowdown. Senior managers were recently told to avoid travel except for “business critical” reasons as CEO Sundar Pichai aims to do more with less and make the company 20% more productive.

Working With Clients

Nightmare Client After Assaulting Your Inbox For the 47th Time:

Not all client relationships have a happy ending.

If you’ve got a client who’s blowing you up with emails, DMs, and voice notes…

Hammering you with urgent requests that ignore your clearly-stated boundaries…

And implying that nothing you do is up to snuff…

It’s probably time to let them go.

But how, exactly? What’s the best way to fire a client?

Well, for starters, it’s never easy…

Even if you’re secretly wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ

– I hope you’ve gotten some good value from our time together

– Happy to get on a call to discuss if need be

– Still believe in your mission/product

– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.

Working For Yourself

22 Low (or No) Cost Tools to Run Your Freelance Biz

There’s no shortage of free or low-cost tools to help you run your freelancer biz…

Even if you’re just starting out.

These are some of our favorites:

Writing:

Website & Landing Pages:

Hosting:

Social Media:

Email Marketing

Diagrams & Visualizations:

Screen Capture & Record:

Meetings:

Passwords:

Payments:

Contracts:

Miscellaneous:

What would you add to this list?

We’re always on the lookout for new tools to test out.

Hit “Reply” to share your favorites with us.

From The Copywriting Gig

Reading a Killer Long-Form Sales Letter Be Like

WIIFM is one of the most important concepts in copy.

It stands for “what’s in it for me” — a reminder that your readers don’t actually care about you…

So if you want to get someone’s attention, appealing to their self-desire is key.

But according to Gary Halbert, author of the Coat of Arms promo that ran for over 30 years and generated millions of dollars in the 70s and 80s, and someone who’s often listed as one of the best copywriters of all time… 

There’s ONE element of persuasion even more important than self-desire.

Something that can make readers burn through 50 pages of copy in a frenzy…

Something that can turn an underperforming ad or email into a customer-generating machine…

And something that separates pro copywriters from wannabe Don Drapers.

Can you guess what it is?

I’ll give you a hint: it’s not a killer price, money back guarantee, or added bonus…

And it’s got nothing to do with scarcity, urgency, or even storytelling…

Instead, that special something is:

Curiosity.

You see…

You never want to reveal everything in your ad, email, or sales page right away.

Learn how to talk about something without giving away what it is.

Because if your readers aren’t curious to discover your secret, hack, trick, tactic, strategy, or 7 magic words to achieve a desired result…

They won’t be motivated to buy.

A few tips to execute on this:

  • Talk about what it’s not
  • Talk about what it’s better than
  • Talk about what you can do it without

But no matter how you create curiosity…

Just make sure you can actually pay it off inside the product — because that’s what separates compelling copy from cringy clickbait.

Together with AdSkills

The Truth About Scaling to 7-Figures and Beyond in 2022

“Free” traffic is a myth. If you want to get more eyeballs on your offers, you’ve got two choices: you can pay with time or you can pay with money. But so-called “free” or organic traffic isn’t predictable or reliable. You can’t turn it up or down at will. Plus time is the only non-renewable resource you have as a freelancer or entrepreneur.

Enter AdSkills: the gold standard in paid traffic training. Paid traffic gives you a consistent, predictable, and reliable way to turn $1 into $2 or more. From there, turning up the traffic and sales can be as simple as turning on a faucet. That’s why paid traffic is the fastest way to create leverage in your business and scale your impact and income. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale offers to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Simplicity is the ultimate sophistication.”

— Leonardo Da Vinci

ICYMI:

Thursday:📈 Cross-platform scaling