😈 Dark horse

Happy Friday! The Dog Days of summer are officially here. Is it happy hour yet? Asking for a friend.

Mentioned in today’s issue: Gen Z, Netflix, Microsoft, and TikTok. Plus the #1 most high-stakes aspect of working with clients, how to keep your hands and wrists healthy, and the one thing A-List copywriters have in common.

Estimated reading time: 4 minutes and 12 seconds


Making the Rounds

  • Less than 25% of Gen Z’ers want to work remotely full time. A surprising new work-from-home study found members of Gen Z were most likely to want to work in the office, compared to millennials and Gen X.
  • Dark horse Microsoft wins the lucrative Netflix ad sweepstakes. Despite rumors that Google and Comcast were frontrunners, Netflix has picked Microsoft to spearhead the launch of its new ad-supported tier, due out by the end of the year.
  • TikTok announces new Content Levels feature. The new filtering system is aimed at younger users, and will let them (or more accurately, their parents) stop videos with certain words or hashtags from appearing in their feeds.

Working With Clients

What Clients Think When Your Onboarding is Rocky

What’s the most high-stakes aspect of working with clients?

A) The sales process

B) Submitting your work for approval

C) Seeing how your work performs

D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, share the newsletter with just 3 friends and we’ll send you the Digital Marketer’s Template Toolkit — a bundle of worksheets for new clients to fill out so you can extract all the information you need to knock the project out of the park.


Working For Yourself

Probably Not a Good Sign

We shared some wisdom on workspace optimization from our favorite neurobiologist Dr. Huberman earlier this week, and it was a monster hit.

So today, we’re coming back for more.

As Dr. Huberman has mentioned on Twitter, sitting for 5 hours or more per day is enough to erase the benefits of doing 180 minutes of cardio per week (!!).

Fortunately, you can use a standing desk to avoid sitting for so long.

(and you’re actually best to alternate between sitting and standing)

But one thing you can’t avoid?

Typing and mousing all day long.

That’s why it’s so important to have a daily strength and stretching routine for your hands and wrists.

Otherwise, tendonitis and carpal tunnel are just the tip of the iceberg.

Luckily our friends at GMB have you covered with this free hand & wrist health tutorial.

Check it out here:

[READ]: How To Keep Your Wrists Healthy and Injury Free


From The Copywriting Gig

On the Front Lines of The Clone Gmail Wars

There’s ONE thing all A-List copywriters have in common…

And it’s not natural writing talent…

Dashing good looks…

A PhD in English list…

Or even a good old-fashioned drinking problem.

The one thing all A-List copywriters have in common is that they READ great copy every day.

Fortunately for you, you’re already subscribed to this newsletter 😉

But here are a few other Gig-approved email lists to help you step up your copywriting game:

If you want to stay sharp, you’ve got to be a student of the game.


Gig Alert

NOTE: You may have to sign in to Upwork to view certain job postings.


Quote of the Day

“Impatience with actions, patience with results.”

— Naval Ravikant


ICYMI:


🌪️ Headwinds on the horizon

Happy 4th of July! Don’t forget today is the last day to enter our 1k subscriber giveaway. There’s a $200 worth of Amazon gift cards up for grabs. Reply to this email with your honest feedback of The Gig to get your entry in before the midnight deadline.

Mentioned in today’s newsletter: Meta, TikTok, and Instagram. Plus what clients are really buying when they hire a freelancer, decluttering your mind, and how not to run paid ads at a profit.

Estimated reading time: 3 minutes and 24 seconds


Making the Rounds

  • Meta warns employees of “fierce headwinds” through the rest of 2022. Chief product officer Chris Cox sent a memo to employees to “underscore that we are in serious times here.” You can say that again: between inflation, recession fears, signal loss due to iOS 14, and competition from TikTok, Meta’s stock price is down 52% year-to-date.
  • TikTok admits China-based employees can access U.S. user data. The admission came in a letter sent to nine U.S. senators in response to accusations the company was surveilling American citizens.

  • Are Instagram carousels the best way to boost organic engagement? If you’re looking to grow your audience on IG, this article from Future Social explains why carousels might be the most effective way to juice the algorithm and attract new followers.

Working With Clients

WANTED: Money at a Discount

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.


Working For Yourself

Work in a Clean Office Just Hits Different

Workspace distractions sap your focus.

And while a cluttered desk may not *always* be the sign of a cluttered mind…

Keeping your physical workspace organized will help you get more done (and faster.)

As David Allen, productivity expert and author of Getting Things Done, says:

“When your space is filled up with things you haven’t organized, all of those things are constantly ‘yelling’ at you.”

So, if your office looks like a disaster…

Carve out 15 minutes to tidy it up this week and see how it affects your productivity.

Getting work done in a spotless office hits different.


From The Paid Ads Gig

How NOT to Run Paid Ads at a Profit

CPMs are on the rise.

Competition on the big ad platforms is getting stiffer.

And targeting ain’t exactly what it used to be.

So if you’re struggling to make paid ads profitable in 2022, you’re not alone.

But what’s the fix?

Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…

Instead, the way to put your paid ads on easy mode is:

Launching a high-ticket offer.

One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.

The two most common ways to do it from a traffic perspective are…

1) Promoting a low-ticket offer with an application on the backend

2) Driving traffic straight to a VSL or webinar that pushes leads to book a call

Bottom line:

The days of running profitable ads promoting low-ticket offers are over.

Traffic costs are only going to go up as the big ad platforms continue to mature…

So to make paid traffic work in 2022, you need to go high-ticket.


Quote of the Day

“The secret of life is to fall seven times and to get up eight times.”

— Paulo Coelho