Happy Tuesday! Queen Elizabeth II’s funeral took place yesterday. It was the U.K.’s first state funeral since Winston Churchill’s funeral on January 30, 1965.
Mentioned in today’s newsletter: Meta, Gmail, Figma, Adobe, and the LinkedIn Mafia. Plus a simple 3-word freelance pitch, the problem with most meetings, and what to do if your client doesn’t have a PhD in funnel strategy.
Read time: 2 minutes and 55 seconds
Making the Rounds
- Lawsuit filed against Meta over illegal tracking through in-app browser. The complaint alleges Meta is breaking a federal wiretap law by tracking users who click on links to 3rd-party websites from Facebook or Instagram.
- Gmail prepares to unleash the campaign email kraken. Get ready for an inbox assault. As the midterm elections heat up, Gmail has launched a new pilot program that will prevent spammy campaign emails from actually hitting the Spam folder. The program is a response to criticism from conservatives that their algorithms unfairly target right-leaning content.
- The LinkedIn Mafia is taking over. Forget Peter Thiel, Elon Musk, and the rest of the PayPal Mafia — the group of former LinkedIn employees who’ve gone on to found successful companies is getting a bit ridiculous. Especially with Adobe announcing their $20B acquisition of Figma, started by 30-year old former data analytics intern Dylan Field.
Working With Clients
A Simple 3-Word Freelance Pitch
Struggling to land higher-paying clients?
One trick that could turn the tide is refining (and articulating) your step-by-step system.
You see, most top tier clients aren’t willing to risk a 5-figure fee on a freelancer they’ve never worked with before…
… Unless you’re able to build a mountain of trust.
And while testimonials and case studies do have a part to play…
How can a prospective client be sure their project will turn out like the ones featured on your testimonial or reviews page?
This is where your unique system or method comes in.
When you have a consistent and methodical way for producing results for every client…
You’re giving them reason to believe you can produce similar results for them.
Which is key.
Ultimately, you should be able to walk them through exactly how you’re going to deliver the work, step-by-step…
Because that’s a mark of a seasoned vet.
No matter what skill, niche, or sector you’re in.
So make sure to walk them through it during the interview process, on the sales call, and again during the onboarding or kickoff call.
Pro tip: keep it simple and stick to 3-5 steps or pillars.
Working For Yourself
The Problem With Most Meetings
Meetings can be a major timesuck.
Especially if you’re collaborating across different time zones.
So if you want to protect your time and maximize efficiency…
Focus on asynchronous communication instead.
What is asynchronous communication?
It’s any one-way message where the sender and recipient are not synchronized.
- Voice notes
- Screencast videos
The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…
Plus hearing someone’s voice or seeing their face helps build a stronger connection.
When it comes to recording screencast videos, our weapon of choice is SnagIt.
And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.
Just do your best to keep your voice notes short and punchy.
Otherwise, your colleagues may come to dread them 🙃
Tools We Love
In Case Your Client Doesn’t Have a PhD in Funnel Strategy
Even if you’re not a graphic designer or funnel builder…
If you work in marketing, chances are you’ll need to map out funnels for clients from time to time.
Good news is, there are lots of tools out there to help you do that.
Bad news is, most of them suck.
They’re clunky, laggy, and not intuitive at all.
That’s why we love Whimsical. It’s fast, free, and easy to use.
So whether you’re using it as a part of a proposal for a prospect…
On a kickoff call with a new client…
Or to collaborate with a contractor to make sure they build the next funnel properly…
Whimsical can help you get it done.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
Quote of the Day
“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”
— Steve Jobs
- Monday:📸 BeReal-er