⚠️ Crisis averted

Happy Friday! Here’s a fun fact to finish out the week: when volcanoes like Hawaii’s Mauna Loa erupt and molten lava is shot high up into the sky, lava drops often solidify into volcanic glass, which can then rain down on the surrounding area. 

This volcanic glass is named after Pele, the Hawaiian goddess of volcanoes, and usually takes one of two shapes: Pele’s hair (long, thin strands) and Pele’s tears (droplets).

Mentioned in today’s edition: Twitter, Apple, and BeReal. Plus the easiest way to make yourself look like an amateur when working with clients, the next best thing to an ‘off’ switch, and a 3-part framework from the godfather of persuasion.

Read time: 3 minute and 21 seconds

Making the Rounds

  • Elon says he and Apple CEO Tim Cook had “good conversation” after visit to Apple HQ. One Twitter crisis has seemingly been averted: CEO Elon Musk posted a video from Apple’s Cupertino HQ and indicated that he and Cook “resolved the misunderstanding” about Twitter being removed from the App Store. 
  • BeReal wins app of the year in Apple’s 2022 app awards. The filter-free photo app won app of the year in the iPhone category.
  • Twitter engineers working on design or software asked to move to Elon’s floor.  Musk has apparently set up shop on the 10th floor, and sent out an email on Tuesday asking anyone writing software or doing design to relocate for “dense and intense” work.

Working With Clients

The Easiest Way to Make Yourself Look Like an Amateur

One of the most efficient ways to communicate with clients is by recording screencast videos with tools like Loom or SnagIt.

Client work typically involves a lot of troubleshooting, walkthroughs, and back and forths…

So being able to send screencast videos makes collaborating a helluva lot easier…

And cuts down on the need for calls or meetings.

Asynchronous communication FTW 🙌

However, something important to keep in mind is how you sound.

Invest in a decent pair of headphones (or better yet, a proper USB microphone) to make sure you sound good in videos and on calls with clients.

You never know when your client may forward your video onto their friend, colleague, or boss to get their input…

And there’s nothing worse than having to watch or listen to someone go on and oooon with a crappy mic.

So don’t be that person 😉

Working For Yourself

You Don’t Have an ‘Off’ Switch, But Here’s the Next Best Thing

One of the hardest parts about working remotely is maintaining a healthy work-life balance. 

Because we don’t come with an off switch. 

So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door (if you have one), putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.

We’re not quite ready to go that far…

Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉

From The Copywriting Gig

A Simple 3-Part Framework From the Godfather of Persuasion

The godfather of persuasion wasn’t David Ogilvy, Claude Hopkins, or Eugene Schwartz.

It was Aristotle.

Here’s how to apply his 3 modes of persuasion to get more leads, customers, and sales:

MODE #1: Ethos

This means proving you’re a credible, trustworthy, & unbiased source of information.

Examples:

– credentials
– track record
– certifications
– endorsements
– media features

Establishing ethos lays the groundwork for a marketing message that people can trust.

MODE #2: Pathos

Evoking emotions like fear, greed, shame, envy, and hope is essential if you want people to take action.

Examples:

– claims
– stories
– promises
– deeper emotions
– unspoken desires

As the saying goes…

People buy on emotion, then justify with:

MODE #3: Logos

We want to think of ourselves as rational decision-makers.

That’s why having a strong logical argument is also important.

Examples:

– stats
– testimonials
– case studies
– functional benefits

Make the thing you’re selling the obvious *logical* decision.

And ultimately, your goal with any piece of sales copy should be to check all three boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

If you’re interested in personal development, growth, productivity, wealth creation, or business, you need to read The Curiosity Chronicle.

Written by entrepreneur and investor Sahil Bloom, The Curiosity Chronicle is filled with actionable, tactical insights you can immediately implement to improve your life.

Find out why 125,000+ high-performers rely on it to uplevel their health and wealth by subscribing here for free.

Quote of the Day


“Never surrender to the momentum of mediocrity.”

— Marlon Brando

In Case You Missed It

📉 Twitter Ads down

Happy Thursday! Welcome to December. Only one month left in 2022! 

Mentioned in today’s edition: Twitter, Google, iHeart Media, the FTC, and Apple. Plus what to do with leads you can’t help, 4 reasons not to become a digital nomad, and marketing funnel show and tell.

Read time: 4 minutes and 3 seconds

Making the Rounds

  • Twitter ad revenue down 50% in certain markets. The company’s weekly bookings in Europe, the Middle East, and Africa (EMEA) are down 49%, according to internal screenshots seen by Platformer. Sounds like someone needs to sell a lot of Twitter Blue subscriptions.
  • FTC and 7 states sue Google and iHeartMedia over fake Pixel 4 ads. The two companies agreed to pay a $9 million settlement to the 7 states that sued, and reached a separate settlement with the FTC, after airing a series of testimonial ads recorded by iHeartMedia personalities who’d never actually used the Pixel 4.
  • Governor of Florida suggests Congress should act if Apple bans Twitter from the App Store. Does Apple actually intend to withhold Twitter from the App Store? Who knows. But it’s clear Elon will have some political firepower on his side, as Governor of Florida (and presidential hopeful) Ron DeSantis said Congress should be ready to act if Apple gives Twitter the boot.

Working With Clients

When in Doubt, Refer Out

Got a lead you can’t help?

Don’t just send them away…

Refer them to someone else in your network.

Becoming a “connector” helps you build goodwill and social capital with both parties — the lead and the person you refer them to.

Something that often comes back around to you…

Whether it’s a referral fee, a client being referred to you, or something else altogether.

And if you don’t have a network of other service providers you can refer to, it’s time to start building one.

Aim to have at least one person you can refer to for all the services adjacent to yours.

– If you’re a copywriter, get to know someone who runs paid ads

– If you run paid ads, get to know someone who does graphic design or video editing

– If you’re a graphic designer, get to know someone who builds funnels

A bigger network always means more opportunities.

Working For Yourself

4 Reasons Not to Become a Digital Nomad

The laptop lifestyle is what attracts a lot of people to freelancing and digital marketing.

But it’s not everything it’s cracked up to be.

Here are a few ugly truths about digital nomadism we’ve learned the hard way:

#1: Everyone else is in vacation mode

Working from exotic locations is tough.

Spending 8 hours a day glued to your laptop while everyone else is partying, sightseeing, and having fun isn’t exactly what most people have in mind when they board a plane overseas.

Temptations are everywhere.

Staying focused when you’re surrounded by distractions is less fun than it looks.

#2: You have to work odd hours

Having clients in the West means you might have to stay up until 12-1 AM to take calls and attend meetings.

This can be brutal.

If you’re an early to bed, early to rise kind of person, this will really jam up your normal rhythm.

Which leads us to…

#3: Routines are hard to maintain

As Jocko Willink says, discipline equals freedom.

But when you’re living overseas and often on the move, it’s hard to maintain structure.

You’re always on the lookout for good coffee shops, gyms, grocery stores, etc. near your new place.

Which sucks up more brainpower than you might think.

#4: Relationships are transient

You can meet lots of cool people while you’re traveling.

But it’s unlikely any of those new relationships will compare to the ones you have back home.

You can’t recreate that kind of depth in a week or a month.

Everyone’s headed in different directions, so nothing lasts.

Now this isn’t to say that it can’t work for some…

In fact, your humble newsletter writer spent a life-changing 8 months in Southeast Asia.

But the digital nomad lifestyle isn’t for everyone.

And since it’s always glamorized so much on social media…

We think it’s important to shine a spotlight on the not-so-sexy parts of it.

Tools We Love

Marketing Funnel “Show and Tell”

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

And unless your client’s a seasoned direct response marketer…

It’s easy to get bogged down trying to explain it to them.

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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If that’s a question you’ve been pondering then you should sign up for International Intrigue. It’s a daily news briefing that covers global issues at the intersection of geopolitics, business, and technology, all packaged up with a cheeky dose of expert but irreverent analysis. 

Our readers say we’re like the juice concentrate of Foreign Affairs without all the unnecessary pulp that no one has time to read. 

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Quote of the Day


“You will face many defeats in life, but never let yourself be defeated.”

— Maya Angelou

In Case You Missed It

⚔️ Technobattle

Happy Wednesday! Mauna Loa, the world’s biggest active volcano, erupted on Monday in Hawaii for the first time since 1984. On the bright side, it appears to be a “mild” eruption so far (because apparently there is such a thing). 

No major flights have been delayed, an initial ashfall warning has since been cancelled, and officials say no property or residents are currently at risk of being BBQ’d by flowing lava. Fingers crossed it stays that way.

Mentioned in today’s edition: Twitter, Apple, Cyber Monday, and Post.news. Plus 3 signs you need to fire a client, pre-mortems vs pre-parades, and why not all leads from paid traffic are created equal.

Read time: 4 minutes and 51 seconds

Making the Rounds

  • Elon threatens to go to war with Apple. The Twitter CEO tweeted a meme indicating he was ready to go to war with the iPhone maker, claiming that Apple has paused most of its ads after spending $40M on the platform so far this year, and was even threatening to withhold Twitter from the App Store.
  • Cyber Monday sales top $12B in the U.S. Step side Black Friday, because there’s a new heavyweight champion in town. According to data from Salesforce, Cyber Monday sales shot up 8.3% year over year, topping Back Friday sales by $3B despite soaring inflation and a gloomy economic outlook. You know what they say: when the credit card has been bad, it must be punished.
  • New Twitter clone banks on micropayments as the future of news publishing. Post.news, a new social platform founded by former Waze CEO Noam Bardin, has 65,000 approved users and is aiming to monetize them via micropayments for news content. Translation: instead of paying for a monthly subscription to WSJ or Insider, on Post, you can pay a tiny fraction to read only the articles you want to.

Working With Clients

3 Signs You Need to Fire a Client

When you speak with a prospective client, you’re interviewing them as much as they’re interviewing you.

Most freelancers tend to forget this.

Specifically, you should be on the lookout for major red flags.

Here are 3 to watch out for:

1) Previous bad experiences

Most people have had bad experiences with hiring freelancers.

But if a prospective client goes on and on about all the terrible people they’ve hired in the past…

That’s a hard pass for us.

2) Unrealistic demands about availability

As a freelancer, you’ll typically be juggling multiple clients.

So new clients shouldn’t expect you to be available 24/7.

If they’re blowing you up on evenings and weekends…

Don’t stand for it.

3) They don’t pay on time

There’s nothing worse than having to hound someone to get you paid.

Especially if you’ve turned in your work as promised.

Timely payments create a sacred bond of trust between client and freelancer.

If they’re always late, let ‘em go 👋

Working For Yourself

Pre-Mortems vs Pre-Parades

One of the most difficult things about tackling big projects is balancing optimism with skepticism.

You don’t want to overlook any critical flaws…

But you have to believe it can be successful at the same time.

That’s why we’re such big fans of a technique we discovered in a recent interview with Tim Ferriss and investor Roelof Botha.

In case you haven’t heard of Roelof — and don’t worry – we hadn’t either — he’s the former CFO of PayPal and current Managing Director of Sequoia Capital, one of the oldest and most successful venture capital firms in the world, having invested in companies like Square, Instagram, Stripe, Airbnb, 23andMe, and many more.

Oh, and Roelof has personally generated over $1B in returns for investors at Sequoia through investments he’s led.

So he knows a thing or two about tackling big projects and being successful.

Anyway, onto the technique…

Well, it’s two actually:

The first is a “pre-mortem.” 

Before the project launches or goes live, imagine that it fails. Then ask yourself why.

In other words, if the project were to fail… why would that be?

The reframe here is that instead of wondering “what could go wrong?” you force yourself to get specific…

So you can map it out and do what you can to prevent it in advance.

The second is a “pre-parade.”

This is basically the opposite of a pre-mortem. The idea is to imagine “what if things go right?”

Then likewise, ask yourself why that is.

You see, many people lack the vision necessary to bet big and win…

Because they’re unable to picture exactly what could happen if things go right, and what that would mean.

Roelof and his team at Sequoia perform these two exercises before every investment they make.

And judging by their track record, it’s pretty damn effective.

From The Paid Ads Gig

There’s a Reason Why They Say Cocaine TikTok is a Hell of a Drug

Advertisers have lots of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

And that doesn’t even factor in other sources like native ads or push ads.

Now some ad platforms are more popular than others…

Like TikTok, for example.

But what many media buyers and entrepreneurs don’t realize is:

Different platforms produce different kinds of leads.

Case in point:

TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Why?

Because the platform is built on short-form content.

It’s impossible for those leads to get as much context as on other platforms like Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Traditional investment news is littered with jargon and filled with fluff. But The Daily Upside peels out the insights and peppers them with A+ memes and GIFs so you can stay above the fray.

Plus it’s completely free, and you are guaranteed to learn something new every day.

Click here to sign up today.

Quote of the Day


“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”

— Joyce Meyer

In Case You Missed It:

🏆 Rewarding repeat visitors

Happy Black Friday! To borrow from yesterday’s Axios PM: without readers, a newsletter is just a diary. So thank you for sticking with us 🙏  And if you’re on the hunt for some killer deals today, make sure to check out Wirecutter’s Black Friday 2022 guide.

Mentioned in today’s edition: Google, TikTok, and Twitter. Plus whether you should discount services to land a new client, anti-goal setting, and diagnosing your way to paid traffic profits.

Read time: 3 minutes and 13 seconds

Making the Rounds

  • Google testing new way to monetize repeat website visitors. The new feature, called “Rewarded Ad Gate”, lets publishers serve a 30-second video ad on someone’s 5th site visit within a specific timeframe. The user will have the option to watch the video or not, but if they choose not to, they won’t be able to access the site until their pageviews reset the following month.
  • Some advertisers choose to run TikTok ads without installing the pixel. It’s a painful trade-off, because it means they can’t track conversions or benefit from any algorithm optimization, but it also means they won’t risk being implicated in any foreign surveillance or other illegal data collection TikTok may or may not be involved in.

  • Elon fires dozens more Twitter employees just before Thanksgiving. Despite Elon saying the company was done laying people off earlier this week, Insider reports that dozens more were fired overnight on Wednesday due to performance reasons.

Working With Clients

Thinking About Discounting Your Services to Land a New Client?

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

– Destroys their positioning

– Slashes future earnings

– And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That’s what the client will value your service or offering at until the end of time. 

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Working For Yourself

Anti-Goal Setting

“Burn the ships,” they said…

“It’s what all great entrepreneurs do,” they said…

But what happens when your big dream doesn’t pan out the way you expected?

What happens if you fail?

Spoiler alert:

If you’re chasing big dreams, failure is inevitable.

This doesn’t mean you can’t or won’t succeed…

It means you should be prepared for all outcomes in advance…

In fact, preparing for the worst possible scenario can be surprisingly liberating.

In the TED Talk below, entrepreneur and investor Tim Ferriss reveals how to conduct an exercise he calls “fear-setting.”

Essentially, it’s the opposite of traditional goal setting…

But it can be incredibly powerful to help define your risk and understand potential downsides… 

Especially if you’re faced with a big decision or considering a new opportunity.

Check out the 13-minute video here:

[WATCH]: Fear-Setting: The Most Valuable Exercise I Do Every Month

From The Paid Ads Gig

Diagnosing Your Way to Paid Traffic Profits

Launched a new campaign that isn’t converting yet?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

  • CTR/CPC
  • Page speed
  • Landing page conversion rate
  • Order bump and upsell take rates
  • Etc

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.

Bottom line:

Junior media buyers assume every campaign should crush it right out of the gate…

But seasoned vets know you often have to optimize your way to profitability.

And being able to diagnose constraints in your funnel with surgical precision is what will set you apart from the competition.

So focus on getting good at it.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
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  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.

Quote of the Day


“Creativity is a wild mind and a disciplined eye.”

— Dorothy Parker

In Case You Missed It:

👀 Surveillance advertising

Happy Wednesday! We’ll be off tomorrow for American Thanksgiving and back in action on Black Friday. 

Mentioned in today’s edition: Meta, Twitter, and PayPal. Plus how to gracefully terminate a client relationship, the pros and cons of incorporation, and 4 characteristics of an irresistible offer.

Read time: 3 minutes and 1 second

Making the Rounds

  • Meta sued in the U.K. for “surveillance advertising” practices. The suit filed at London’s High Court alleges that Meta is violating GDPR by harvesting personal data to serve targeted ads, aka operating their business.
  • Elon announces Twitter is ready to hire again. After laying off close to 5,000 of its 7,500 employees, Elon told those remaining that the company is now ready to hire for roles in sales and engineering.
  • PayPal study finds 1 in 4 consumers are returning more of the stuff they buy. Shoppers cited inflation and other economic pressures as reasons for returning a higher percentage of their purchases.

Working With Clients

How to Gracefully Terminate a Client Relationship

Not all client relationships have a happy ending.

If you’ve got a client who’s blowing you up with emails, DMs, and voice notes…

Hammering you with urgent requests that ignore your clearly-stated boundaries…

And implying that nothing you do is up to snuff…

It’s probably time to let them go.

But how, exactly? What’s the best way to fire a client?

Well, for starters, it’s never easy…

Even if you’re secretly wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ

– I hope you’ve gotten some good value from our time together

– Happy to get on a call to discuss if need be

– Still believe in your mission/product

– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.

Working For Yourself

Naming the Business Might Be Our Favorite Part

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

4 Characteristics of an Irresistible Offer

Want to learn a simple trick to sell more stuff?

There are 4 main “triggers” that make us want to buy something:

  • New
  • Fast
  • Cheap
  • Easy

So if you can position your offer in a way that implies all of the above…

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers, light bulbs, or lead generation.

Because we’re hardwired to want things that check all four boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

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  • Creator Wizard: Join 7,127+ creators getting paid sponsorship opportunities every Monday & Thursday.
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  • Stacked Marketer: Join 32k+ readers getting free daily insights on all major marketing channels, including Google, Facebook, TikTok, native ads, SEO, and more.

Quote of the Day


“You can’t wait for inspiration, you have to go after it with a club.”

— Jack London

In Case You Missed It:

👾 TikTok eats the world

Happy Friday! Very important question: is it appropriate to put up your Christmas tree in November? Or do you have to wait until December? Hit reply and give us your take.

Mentioned in today’s edition: TikTok, YouTube Shorts, affiliate marketing, and skilled freelancers. Plus how not to respond when a client gives you feedback, 3 things that make up the fulfillment trifecta, and facing the FAQs.

Read time: 2 minutes and 49 seconds

Making the Rounds

  • TikTok projected to make more from ads than Meta and YouTube combined by 2027. In case you’ve been living under a rock, TikTok’s been busy eating everyone else’s lunch at the social media table. But just how bad is it? Well, a new report projects the company will earn $331 billion in ad revenue in 2027, which is more than Facebook, Instagram, and YouTube combined. Yowza.
  • 68% of agencies are hiring freelancers. Despite layoffs accelerating across the economy, skilled freelancers are thriving. According to Digiday, 71% of in-house marketers and 68% of agencies are turning to freelancers to help fulfill their services.
  • YouTube Shorts launches affiliate marketing program. A small group of U.S. creators are currently testing the new feature, which lets them take a cut of product sales generated from their videos.

Working With Clients

How Not to Respond When the Client Gives You Feedback

Having high-stakes conversations with clients doesn’t come naturally.

Like anything, it’s a skill.

And one that’s essential to develop…

Because the way you communicate with clients can make or break your relationship.

If you’re effective, clients will sing your praises, hire you back again and again, and even send you referrals.

But if you’re not, then they’ll be heading for the exits the first chance they get.

In this video from our friends at TheFuture, you’ll discover a simple formula for communicating clearly with clients so you can manage expectations, avoid surprises, and overdeliver every time.

Check it out on YouTube here:

[WATCH]: How to Talk to Freelance Clients

Working For Yourself

And They Say Crime Freelancing Doesn’t Pay

Finding fulfillment is something many freelancers struggle with in their careers.

If you’re one of them…

Look for work that aligns with these three things:

1 – What you enjoy doing 🙂

2 – What you’re good at 💪

3 – What you can get paid for 💰

We like to think of this as the “fulfillment trifecta.”

Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.

The road to happiness starts by finding alignment between all three.

From The Copywriting Gig

Face the FAQs

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last

B) They’re tired of repeating themselves

C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”

– “How do I use ?”

– “Which order option is right for me?”

– “Is safe?”

– “How soon can I expect results with ?”

– “How soon can I expect to arrive?”

– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.
  • Weekly Filet: Thousands of curious minds (including ours!) trust the Weekly Filet for food for thought.
  • Alts: Demystifying the hottest unique investment ideas out there, like NFTs, wine, websites, LEGOs, and more.

Quote of the Day


“It’s the getting, not the having, that makes you happy.”

— Roelof Botha

In Case You Missed It:

🐦 Work hard or quit

Happy Thursday! After being delayed four times, NASA’s new Artemis I rocket finally took off from Cape Canaveral early yesterday morning. Its 25-day mission will take it past the Moon before circling back to splash down in the Pacific Ocean on December 11.

Mentioned in today’s edition: Twitter, Elon Musk, AVODs, FASTs, and Acast. Plus how to avoid becoming a jack of all trades and master of none, 14 books that helped build a $30 million dollar company, and the one thing all A-List marketing minds have in common.

Read time: 3 minutes and 43 seconds

Making the Rounds

  • Elon issues “hardcore” ultimatum to Twitter staff. Employees were given the choice to sign a pledge committing to a new Twitter that would be “extremely hardcore” or take 3 months severance and quit.
  • 23% of U.S. ad-supported TV users engage with ads. Looking for a new placement to run traffic on? A recent survey of people who use either ad-supported video-on-demand  platforms (AVODs) like Netflix or free, ad-supported streaming services (FASTs) like Samsung TV Plus found that 23% of U.S. users often click on ads and buy products they see advertised. Bottom line: TV ads still work.
  • Acast launches keyword targeting for podcast ads. Up until now, podcast advertising has been stuck in the Stone Age, with most advertisers having to place ads manually by contacting the show host or platform. But the rush to roll out programmatic podcast ads is accelerating, as Acast is launching the ability to target specific keywords based on advanced speech-to-text transcription technology.

Working With Clients

How to Avoid Becoming a Jack of All Trades and Master of None

One of the most important ways to specialize as a service provider is by focusing on one of the Big 3 markets:

The Big 3 are:

1) Health

2) Wealth

3) Relationships

These are universal desires we all share. 

As markets, they’re constantly refreshing themselves.

Old consumers exit the market as new consumers enter it.

Now, you can go even deeper by specializing in a sub-market or a niche…

For example, within health, you could drill down by specializing in keto diets or bodyweight training.

And in wealth, you could specialize in gold and silver investing or penny stocks.

But until you’ve built up a big track record, it’s unlikely you’ll be able to fill your schedule with client work from just ONE sub-market or niche…

That’s why it’s best to focus on the market instead.

It’s broad enough to offer a ton of opportunities, but specific enough to give you an advantage as a specialist.

So decide which one you’re most interested in or have the most experience with…

And turn it into your specialty.

Not only will this help you attract higher-paying clients and charge more for your services…

But you’ll also save time on research…

So you can increase your output and your income.

Working For Yourself

14 Books That Helped Build This $30M Per Year Company

Books are one of the most cost-effective ways to upgrade your skills.

Especially if you’ve got more time than money available to invest in your freelance business.

But let’s be honest…

Not all books on business and entrepreneurship are worth reading.

So if you’re looking for top-tier recommendations you can trust… 

Check out the YouTube video below from Cole Gordon, CEO of Closers dot io, to discover the 14 books that helped him build a $30m per year company from scratch.

Click here to give it a watch:

[WATCH]: These 14 Books Made Me $36,000,000

Tools We Love

The One Thing All A-List Marketing Minds Have in Common

What’s the secret to becoming an A-List marketing mind?

Is it…

A) Going for long walks

B) Reading books

C) Taking courses from your favorite guru

D) Staring into the void until an idea appears

Answer:

None of the above.

Instead, it’s taking the time to write your ideas down when they show up.

As productivity expert David Allen says, your mind is for having ideas, not holding them.

And if you want to free up the mental processing power you need to come up with ideas that consistently make you and your clients money…

You should aim to hold onto your ideas for as little time as possible.

That’s where Evernote comes in.

It’s a free, easy-to-use note taking app that lets you:

  • Keep important info handy with notes that sync automatically to all your devices
  • Remember everything by adding text, images, audio, scans, PDFs, and documents
  • Find things fast with powerful and flexible search capabilities (including tags, tasks, and notebooks)
  • And more

Start capturing better notes today:

Click here to try Evernote for free.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • Evergreen by NurtureKit: Evergreen helps creators, coaches, and consultants use email marketing automation to convert subscribers into customers without the headache of tech.
  • The Newsette: Breaking down trending topics in news, fashion, and lifestyle to keep you up to date but not weighed down.
  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.

Quote of the Day


“Over the long run, the unglamorous habit of frequency fosters both productivity and creativity.”

— Gretchen Rubin

In Case You Missed It:

🛒 Ecom world domination

Happy Wednesday! If you’re like most freelancers, you probably don’t enjoy taking sales calls. That’s why we created the Ultimate Freelance Sales Call Cheat Sheet. It’s a simple step-by-step roadmap to sales calls that close, even if you’re brand new. Best part? You can unlock it for free by sharing the newsletter with just 5 friends. Copy and paste your referral link to start sharing.

Mentioned in today’s edition: TikTok Shop, Twitter, and Google. Plus how A-Player freelancers tackle deadlines, why time management is for suckers, and 6 traits of high-converting ad images.

Read time: 3 minutes and 37 seconds

Making the Rounds

  • TikTok Shop launches in the U.S. The new invite-only ecommerce platform is part of the company’s master plan to replicate the success of their $400B livestream shopping empire in China.
  • Ad agency Omnicom recommends clients pause ads on Twitter. The company, which counts McDonald’s, Apple, and Johnson & Johnson among their blue-chip client list, reportedly said “the risk to our clients’ brand safety has risen sharply” in an internal memo. The timing isn’t great for Twitter, as they’re in the midst of (attempting to) negotiate long-term deals that account for more than 30% of U.S. ad revenue.
  • Running search ads on Google? Your cost-per-lead has probably gone up. A new study from WordStream found cost–per-lead on Search went up in a whopping 21 of 23 industries analyzed. The only two industries to see a decline? Finance & Insurance (down 2%) and Education and Instruction (down 29%).

Working With Clients

How A-Player Freelancers Tackle Deadlines

There’s only one thing clients HATE more than hiring a freelancer who can’t deliver…

And that’s hiring a freelancer who can’t work fast.

This is typically because of bad experiences in the past…

(with freelancers missing deadlines, ghosting them, or both)

Or simply because they need it turned around ASAP.

Honestly, you would be shocked at how many freelancers with impressive samples and track records can’t work fast.

So if you’re looking for an easy way to stand out even if you don’t have a portfolio full of big wins or a laundry list of testimonials…

Learn to work fast.

And then don’t be afraid to advertise it.

You see, one of the biggest concerns clients have when hiring freelancers is speed.

And if you can speak directly to that fear, you’ll have no trouble closing deals.

Now, you can’t just snap your fingers and make yourself work three times faster…

So here’s a few tips to help you put the pedal to the metal:

  • Close all open tabs
  • Put your phone on Do Not Disturb
  • Create an outline or wireframe first
  • Use a timer
  • Listen to non-lyrical music (binaural beats, lo-fi, etc)

And don’t forget: the faster you work, the more you can jack up your effective hourly rate.

More on this below.

Working For Yourself

Why Time Management is For Suckers

Ever heard of Parkinson’s Law?

It states that work expands to fill the time allotted for it.

Translation:

If you give yourself an hour, it’ll take an hour.

If you give yourself a week, it’ll take a week.

And in our experience, we’ve found this law to be pretty accurate.

That’s why time management is the wrong area to focus on if you want to increase your output.

Instead, focus on energy management.

Energy is the true constraint to productivity, not time.

So here are three of our favorite tips to help you better manage your energy:

1 – Put your phone on Do Not Disturb

2 – Listen to non-lyrical music (lo-fi, chillwave, binaural beats)

3 – Go for a walk as soon as you hit a wall

Your mileage may vary…

But the more you focus on extracting the most out of yourself, the less you’ll have to worry about time.

From The Paid Ads Gig

6 Traits of High-Converting Ad Images

Video may be all the rage these days…

But image ads can still crush it on Facebook and Instagram….

if you know how to pick a winner.

Here are 6 simple tips to help you pick out (or create) high-converting ad images:

1. Dial up the contrast

2. Choose an image with a human face

3. Make sure they’re looking right into the camera

4. Look for colors that stand out from the white & blue of the feed

5. Incorporate diagonal lines whenever possible

6. Aim for “native aspirational” (something a real user would post + reflects the prospect’s desired future state)

Don’t be surprised if your image ads outperform your video ads once you implement these tips 💪

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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  • Stacked Marketer: Join 32k+ readers getting free daily insights on all major marketing channels, including Google, Facebook, TikTok, native ads, SEO, and more.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.

Quote of the Day


“Success is often achieved by those who don’t know that failure is inevitable.”

— Coco Chanel

In Case You Missed It:

🚀 SpaceX saves the day

Happy Tuesday! Elon tweeted yesterday that he’s sleeping at Twitter HQ until the “org is fixed.” Welcome to the club! Lucky for us, sleeping at home the office ain’t so bad. Especially when you have the t-shirt to match.

Mentioned in today’s edition: SpaceX, Twitter, Gen Z, and Meta. Plus our blueprint for going from zero to 10k/m even if you’re brand new, a shocking new way to make $35k/m on TikTok, and attack of the killer browser tabs.

Read time: 3 minutes and 58 seconds

Making the Rounds

  • SpaceX makes $250k ad buy on Twitter. What do you do when your new social media platform is bleeding advertisers? If your name rhymes with Whelon Tusk, the answer’s easy: place a massive ad buy from one of your other companies. 
  • Older Gen Z workers missing from the labor market. New data reveals roughly 500 million workers aged 20-24 have left the workforce since 2019. And it’s not because they’re going to college either: there were approximately 1.5 million fewer students signed up for college this call compared to pre pandemic.
  • Cracks beginning to show in Meta’s foundation. 2022 hasn’t been kind to Zuck and co. The company has lost 70% of its value and is struggling mightily to compete with TikTok. Throw in another $15 billion on a metaverse bet that could be years from paying off, and it’s easy to see why they were forced to lay off 11,000 employees last week.

Working With Clients

Starting From Square One? Copy and Paste This Zero to 10k/m Blueprint

Hypothetical scenario:

Let’s say we lost it all — skills, clients, connections, crypto portfolio, testimonials, etc…

What would we do to rebuild our freelance biz as fast as possible?

Here’s the game plan for you to copy-and-paste:

STEP 1: Pick one high-income skill

High-income skills give you proximity to the sale.

This means your work has a direct impact on whether someone buys or not.

And the closer you are to the sale, the more money you can make.

Our top suggestions:

  • Copywriting
  • Paid ads
  • Remote sales
  • Graphic design

Choose the one that aligns most with your personality (introverted vs extroverted) and strengths (creativity vs analytical).

STEP 2: Daily study & practice

The next step is to map out a daily plan to study and practice your high-income skill.

Aim to spend at least one hour a day on this.

For example:

  • Read a sales letter
  • Write an email
  • Find an ad to include in your swipe file
  • Design a IG story for your favorite brand

Daily practice is the fastest path to mastery.

STEP 3: Pick one client acquisition channel and go all in

There are two main ways to get clients:

  • Freelance platforms / job boards
  • Cold outreach

Each has its pros and cons…

But we’re partial to freelancing platforms.

Why?

Because we believe in going where the paying clients are when you’re just starting out.

These are people looking to hire ASAP.

But cold outreach can work too.

Either way, pick one and spend at least an hour a day on it until you’ve landed your first client.

Then rinse and repeat until your roster is full.

BONUS STEP: Diversify

There are a few ways to diversify your freelance business and income once you’ve established a baseline level of security:

  • Build an audience on social media
  • Promote other people’s products
  • Create your own digital products
  • Start a side business

That’s how we’d rebuild the House of Gig as quickly as possible.

Working For Yourself

Redefining What it Means to Make Money While You Sleep

Being able to make money while you sleep is what attracts a lot of people to online business.

This used to mean having an ebook, info product, or profitable paid ad campaign running 24/7…

But a new group of creators are taking it to another level.

Like Jakey Boehm for example, who reportedly rakes in $35,000 a month by streaming himself sleeping on TikTok Live.

Yep, you read that right — this guy literally crawls into bed, hits record, and then wakes up to a pile of money in his bank account.

You can’t make this stuff up.

Click below to check the article on WSJ:

[READ]: Like Sleeping on the Job? Make $400,000 a Year Snoozing on TikTok

P.S:

If you need any more proof that we are living through the Golden Age of opportunity online, this is it.

Quit making excuses and start building something.

Tools We Love

Attack of the Killer Browser Tabs

Browser tabs are like garden weeds.

Every time you uproot one, two more somehow appear to take its place.

And the truth is…

Switching between accounts on Gmail, Drive, Slack, Asana, and any other workplace app you use on the daily can be a major drag on productivity.

Luckily, that’s where Shift comes in.

It’s a desktop app that lets you quickly switch across accounts without changing tabs…

So you can streamline your online work experience to save time and get more work done faster.

Shift has been an absolute game-changer for us.

If you’re looking to optimize your daily workflow and keep your digital workspace organized at all times…

Click here to download Shift for free and get started today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“Your mind is for having ideas, not holding them.” 

— David Allen

In Case You Missed It:

☑️ Verified impersonators

Happy Monday! Welcome back to The Gig — the daily email helping freelancers go beyond the 9 to 5 and build profitable client businesses.

Mentioned in today’s edition: Twitter, Amazon, Mastodon, Tumblr, and CounterSocial. Plus 5 simple tips to land more clients on Upwork, walkie talkie productivity, and two key ingredients to cook up copy that converts every time.

Read time: 4 minutes and 20 seconds

Making the Rounds

  • Impersonators force Twitter to stop giving out blue check marks. Elon’s play to boost Twitter’s subscription revenue is off to a rocky start: the company removed its Twitter Blue service from iOS devices on Friday after accounts impersonating LeBron James, George Bush, drugmaker Eli Lilly and others used their blue check to wreak havoc on the platform.
  • Amazon makes more money from ads than Prime and Audible combined. Don’t look now, but the ecom king has quietly turned their advertising business into a certified powerhouse. The company now earns more revenue from ads than it does from Prime, Prime Video, and Audible combined. That should help foot the bill for their $1B LOTR reboot.
  • Small social apps get a big boost from Elon’s Twitter takeover. Alternative social apps like Mastodon, Tumblr, and CounterSocial are seeing huge leaps in app installs in the wake of Musk’s acquisition of Twitter, according to new data from SensorTower.

Working With Clients

5 Simple Tips to Land More Clients on Upwork

Upwork has 5M+ client accounts and 100,000+ open jobs on a daily basis.

It’s our favorite freelancing platform by a country mile.

So if you need help landing clients…

Try these 5 hacks to start crushing it.

1 – Check it every day

Speed matters.

Most clients on Upwork are looking to hire ASAP, so the faster you can respond, the better your chances are.

Make it a habit of checking for new gigs at least once a day.

2 – Submit relevant samples

The #1 most important factor in a winning proposal is relevance:

– task relevance

– niche or market relevance

For example:

If you’re applying for an email copywriting gig in the health niche, submit email samples in the health niche. Or if you’re applying for a video editing gig in the biz opp space, submit biz opp video samples.

3 – Create custom samples if you don’t have relevant ones

Don’t have relevant samples to submit?

Take the time to create some. Especially if you’re new to the platform.

The purpose of submitting relevant samples is so clients don’t have to imagine what your work will be like in a different medium or market.

This is an easy way to get your reps in too.

Paint the picture for them.

That’s how you get hired.

4 – Ask for reviews

One of the biggest benefits to freelancing on Upwork is the social proof.

So you should be doing everything you can to over deliver and provide a 5-star experience to clients.

Then make a personal appeal for an honest review (not just a rating) when the job is done.

Every 5-star review you get makes the next client easier to land.

5 – Don’t be afraid to apply to older jobs

Even though you’re much more likely to get hired for jobs that have just been posted…

Don’t be afraid to apply to older jobs either.

Sometimes clients aren’t able to interview people right away, and by the time they are, the freelancers they wanted are booked or don’t respond.

And sometimes clients just don’t get any good applications.

We’ve had a lot of success applying to older jobs with something like:

“Hey, I can see this job has been open for XX days, but I wanted to apply anyway just in case you weren’t able to find the right freelancer the first time around.”

The results may surprise you.

Working For Yourself

Walkie Talkie Productivity

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

Loom is another popular one that lets you record up to 5 minutes per video for free.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

From The Copywriting Gig

Two Key Ingredients to Cook Up Copy That Converts Every Time

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will ultimately feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time + money, make them look smart, is discounted for a limited time only, etc).

A winning offer or marketing campaign always has both.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

— Stephen Covey