📲 TikTok tells you why

Happy Tuesday! And welcome to 2023. We’re back in the office feeling rested, recharged, and ready to make some big moves this year. We hope you are too. Look out for the latest on ChatGPT, AI, personal knowledge management, and so much more in the days, weeks, and months to come.

Now, onto today’s agenda: TikTok, freelancers, and the creator economy. Plus how to juggle multiple clients and projects without missing a single deadline, why this one work-from-home perk is holding you back, and assembling the building blocks of your new digital brain.

Read time: 3 minutes and 20 seconds

Making the Rounds

  • TikTok plans to reveal logic behind suggested videos to users. Videos in the main feed will soon have a “Why this video” button, which will explain why the video was suggested, such as previous interactions, accounts you follow, and pandas are just too friggin’ cute content that’s been posted recently.
  • Freelancers benefitting from a lack of go-getters. Many companies are having a hard time finding workers willing to go above and beyond, and some are turning to freelancers in emerging markets where it’s easier to find talent that can get the job done.
  • Here’s what to expect from the creator economy in 2023. Patreon, Cameo, Substack, and other creator economy darlings are struggling as we step into the new year. This article from TechCrunch lays out a few predictions for what to expect through the rest of 2023.

Working With Clients

How to Juggle Multiple Clients and Projects Without Missing a Single Deadline

One unintended consequence of growing your client list:

Becoming overwhelmed by all of the projects, tasks, and deadlines on your plate. 

Luckily, this is where a project management tool comes in handy.

Using a project management tool can help you stay organized and on top of things. You can:

  • Create a list of tasks 
  • Organize them by project 
  • Set deadlines for each one
  • And mark them off as you complete them

This way, you’ll never lose track of what needs to be done.

Each task or project can act as a personal note file, letting you upload attachments and drop in updates for you (or for others).

Our weapon of choice is Asana.

But we know plenty of other people who use Monday, Trello, and Basecamp.

Ultimately, it doesn’t matter which tool you use…

What matters is that you pick one and use it religiously.

Your project management system is an essential tool in your digital freelancer toolkit. 

Because when done right, it’s just like a personal assistant reminding you of what needs to be done and when.

Working For Yourself

Why This One Work-From-Home Perk is Holding You Back

Being able to wear whatever you want is one of the perks of working from home.

But just because you *can* wear your pajamas all day doesn’t mean you should

Think about it: 

When you wear pajamas, you’re telling your brain it’s time to relax. 

But when you put on actual work clothes, even if they’re just jeans and a t-shirt, you’re telling your brain it’s time to get down to business. 

Plus, getting dressed in something other than pajamas can help you feel more confident and professional when on calls with prospects and clients.

So the next time you have a work day at home… 

Try getting dressed in something other than your comfy pajamas. Your productivity (and your clients) will thank you.

Tools We Love

Assembling the Building Blocks For Your New Digital Brain

One new thing we’re committing to in 2023 is personal knowledge management.

What does this mean?

It means developing a system for…

A) Using notes to capture inputs (books, podcasts, YouTube videos, etc)

B) Expanding on those notes with your own thoughts about them

B) Organizing and connecting these notes & thoughts with others in a way that’s intuitive and easily searchable

Kind of like building your very own Wikipedia for everything you’ve ever learned.

The potential that building out your own personal knowledge management (PKM) system has for creative work like writing copy or coming up with new marketing ideas has us foaming at the mouth…

Which is why we’re hellbent on learning how to use Obsidian

It helps you organize your thoughts, ideas, and notes into a single, unified PKM system. 

With Obsidian, you can:

  • Create notes, documents, and other files and store them in a single, organized location
  • You can easily search for and access any file you need using tags and bi-directional links, making it easy to stay organized and productive
  • Plus it uses Markdown and stores files locally, so you can always access your notes even if your internet goes down

Ultimately, Obsidian is like a digital brain…

Because it helps you make connections between seemingly unrelated thoughts and ideas.

And that’s every great marketer’s superpower.

If you’d like to get started with Obsidian…

Download it for free here, then check out this 6-part YouTube series on how to use it.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“Isn’t it nice to think that tomorrow is a new day with no mistakes in it yet?”

— L.M. Montgomery