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Mentioned in today’s issue: TikTok, Twitter, Snapchat, and “revenge travel”. Plus one mistake new freelancers make, what happens when you treat your mind like a filing cabinet, and how to avoid taking notes on Zoom calls.
Estimated reading time: 3 minutes and 30 seconds
Making the Rounds
- Social media copywriters are in high demand. A senior agency exec tells Marketing Brew that brands are on the hunt for copywriters with a strong sense of brand voice to help them stand out on platforms like Twitter and TikTok.
- 72% of travelers report ads influence their choice of destination. In addition to confirming that advertising does work, the study by AdTheorent also found that 57% of U.S. travelers count themselves “revenge travelers” — aka people looking to make up for lost time due to the pandemic.
- Snapchat+ launches at $3.99 per month. The paid subscription includes critical new features such as being able to change the app icon and see who’s rewatched your Stories. With that kind of breakthrough functionality, we’re expecting this to be a monster hit.
Working With Clients
New to Freelancing? Don’t Make This Mistake
If you’re a new freelancer looking to land clients…
You’ve got two choices:
Go fishing in the equivalent of the Atlantic Ocean by trying to persuade any and every business owner out there to hire you…
Or go to a small pond where the density of fish is much higher.
Where do you think your chances are better?
The small pond, of course.
And that’s exactly what freelancing platforms are.
Places like Upwork and Fiverr are where you can find paying clients looking to hire right now.
So if you’re just getting started…
Don’t waste your time messaging random strangers on Facebook, Twitter, or LinkedIn.
Focus on freelancing platforms instead.
Then aim to take your work off the platform once you’ve built strong relationships.
Plus, if you share the newsletter with a friend, we’ll send you a free fill-in-the-blanks Upwork job proposal template.
Use your unique share link at the bottom of today’s edition to start referring today 👇
Working For Yourself
When You Treat Your Mind Like a Filing Cabinet, This is What Happens
Staying productive can be a battle when you’re working from home.
But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:
Write all your to-dos down on paper.
Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.
But when you write everything down, you can free up your mind’s computing power to do more important things — like finding the perfect GIF to get your point across 😉
Tools We Love
Fred Has Entered the Chat
Taking notes on a Zoom call can be a major pain.
Listening and typing at the same time is no small feat……
Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.
And sure, you can record the call..
But if you’ve got to go back to review something someone said…
You’re often stuck skipping around trying to find the exact moment where it was discussed.
(Or worse, trying to remember what they said if you didn’t record it.)
That’s where Fireflies.AI comes in.
It’s an AI assistant that lets you record, transcribe, and search across your voice conversations.
Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.
Then he takes care of the rest.
After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.
Quote of the Day
“You only live once, but if you do it right, once is enough”
— Mae West