⚔️ Technobattle

Happy Wednesday! Mauna Loa, the world’s biggest active volcano, erupted on Monday in Hawaii for the first time since 1984. On the bright side, it appears to be a “mild” eruption so far (because apparently there is such a thing). 

No major flights have been delayed, an initial ashfall warning has since been cancelled, and officials say no property or residents are currently at risk of being BBQ’d by flowing lava. Fingers crossed it stays that way.

Mentioned in today’s edition: Twitter, Apple, Cyber Monday, and Post.news. Plus 3 signs you need to fire a client, pre-mortems vs pre-parades, and why not all leads from paid traffic are created equal.

Read time: 4 minutes and 51 seconds

Making the Rounds

  • Elon threatens to go to war with Apple. The Twitter CEO tweeted a meme indicating he was ready to go to war with the iPhone maker, claiming that Apple has paused most of its ads after spending $40M on the platform so far this year, and was even threatening to withhold Twitter from the App Store.
  • Cyber Monday sales top $12B in the U.S. Step side Black Friday, because there’s a new heavyweight champion in town. According to data from Salesforce, Cyber Monday sales shot up 8.3% year over year, topping Back Friday sales by $3B despite soaring inflation and a gloomy economic outlook. You know what they say: when the credit card has been bad, it must be punished.
  • New Twitter clone banks on micropayments as the future of news publishing. Post.news, a new social platform founded by former Waze CEO Noam Bardin, has 65,000 approved users and is aiming to monetize them via micropayments for news content. Translation: instead of paying for a monthly subscription to WSJ or Insider, on Post, you can pay a tiny fraction to read only the articles you want to.

Working With Clients

3 Signs You Need to Fire a Client

When you speak with a prospective client, you’re interviewing them as much as they’re interviewing you.

Most freelancers tend to forget this.

Specifically, you should be on the lookout for major red flags.

Here are 3 to watch out for:

1) Previous bad experiences

Most people have had bad experiences with hiring freelancers.

But if a prospective client goes on and on about all the terrible people they’ve hired in the past…

That’s a hard pass for us.

2) Unrealistic demands about availability

As a freelancer, you’ll typically be juggling multiple clients.

So new clients shouldn’t expect you to be available 24/7.

If they’re blowing you up on evenings and weekends…

Don’t stand for it.

3) They don’t pay on time

There’s nothing worse than having to hound someone to get you paid.

Especially if you’ve turned in your work as promised.

Timely payments create a sacred bond of trust between client and freelancer.

If they’re always late, let ‘em go 👋

Working For Yourself

Pre-Mortems vs Pre-Parades

One of the most difficult things about tackling big projects is balancing optimism with skepticism.

You don’t want to overlook any critical flaws…

But you have to believe it can be successful at the same time.

That’s why we’re such big fans of a technique we discovered in a recent interview with Tim Ferriss and investor Roelof Botha.

In case you haven’t heard of Roelof — and don’t worry – we hadn’t either — he’s the former CFO of PayPal and current Managing Director of Sequoia Capital, one of the oldest and most successful venture capital firms in the world, having invested in companies like Square, Instagram, Stripe, Airbnb, 23andMe, and many more.

Oh, and Roelof has personally generated over $1B in returns for investors at Sequoia through investments he’s led.

So he knows a thing or two about tackling big projects and being successful.

Anyway, onto the technique…

Well, it’s two actually:

The first is a “pre-mortem.” 

Before the project launches or goes live, imagine that it fails. Then ask yourself why.

In other words, if the project were to fail… why would that be?

The reframe here is that instead of wondering “what could go wrong?” you force yourself to get specific…

So you can map it out and do what you can to prevent it in advance.

The second is a “pre-parade.”

This is basically the opposite of a pre-mortem. The idea is to imagine “what if things go right?”

Then likewise, ask yourself why that is.

You see, many people lack the vision necessary to bet big and win…

Because they’re unable to picture exactly what could happen if things go right, and what that would mean.

Roelof and his team at Sequoia perform these two exercises before every investment they make.

And judging by their track record, it’s pretty damn effective.

From The Paid Ads Gig

There’s a Reason Why They Say Cocaine TikTok is a Hell of a Drug

Advertisers have lots of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

And that doesn’t even factor in other sources like native ads or push ads.

Now some ad platforms are more popular than others…

Like TikTok, for example.

But what many media buyers and entrepreneurs don’t realize is:

Different platforms produce different kinds of leads.

Case in point:

TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Why?

Because the platform is built on short-form content.

It’s impossible for those leads to get as much context as on other platforms like Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

The Daily Upside is a free business newsletter that covers the most important stories in business in a style that’s engaging, insightful, and fun.

Traditional investment news is littered with jargon and filled with fluff. But The Daily Upside peels out the insights and peppers them with A+ memes and GIFs so you can stay above the fray.

Plus it’s completely free, and you are guaranteed to learn something new every day.

Click here to sign up today.

Quote of the Day


“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”

— Joyce Meyer

In Case You Missed It:

🚀 SpaceX saves the day

Happy Tuesday! Elon tweeted yesterday that he’s sleeping at Twitter HQ until the “org is fixed.” Welcome to the club! Lucky for us, sleeping at home the office ain’t so bad. Especially when you have the t-shirt to match.

Mentioned in today’s edition: SpaceX, Twitter, Gen Z, and Meta. Plus our blueprint for going from zero to 10k/m even if you’re brand new, a shocking new way to make $35k/m on TikTok, and attack of the killer browser tabs.

Read time: 3 minutes and 58 seconds

Making the Rounds

  • SpaceX makes $250k ad buy on Twitter. What do you do when your new social media platform is bleeding advertisers? If your name rhymes with Whelon Tusk, the answer’s easy: place a massive ad buy from one of your other companies. 
  • Older Gen Z workers missing from the labor market. New data reveals roughly 500 million workers aged 20-24 have left the workforce since 2019. And it’s not because they’re going to college either: there were approximately 1.5 million fewer students signed up for college this call compared to pre pandemic.
  • Cracks beginning to show in Meta’s foundation. 2022 hasn’t been kind to Zuck and co. The company has lost 70% of its value and is struggling mightily to compete with TikTok. Throw in another $15 billion on a metaverse bet that could be years from paying off, and it’s easy to see why they were forced to lay off 11,000 employees last week.

Working With Clients

Starting From Square One? Copy and Paste This Zero to 10k/m Blueprint

Hypothetical scenario:

Let’s say we lost it all — skills, clients, connections, crypto portfolio, testimonials, etc…

What would we do to rebuild our freelance biz as fast as possible?

Here’s the game plan for you to copy-and-paste:

STEP 1: Pick one high-income skill

High-income skills give you proximity to the sale.

This means your work has a direct impact on whether someone buys or not.

And the closer you are to the sale, the more money you can make.

Our top suggestions:

  • Copywriting
  • Paid ads
  • Remote sales
  • Graphic design

Choose the one that aligns most with your personality (introverted vs extroverted) and strengths (creativity vs analytical).

STEP 2: Daily study & practice

The next step is to map out a daily plan to study and practice your high-income skill.

Aim to spend at least one hour a day on this.

For example:

  • Read a sales letter
  • Write an email
  • Find an ad to include in your swipe file
  • Design a IG story for your favorite brand

Daily practice is the fastest path to mastery.

STEP 3: Pick one client acquisition channel and go all in

There are two main ways to get clients:

  • Freelance platforms / job boards
  • Cold outreach

Each has its pros and cons…

But we’re partial to freelancing platforms.

Why?

Because we believe in going where the paying clients are when you’re just starting out.

These are people looking to hire ASAP.

But cold outreach can work too.

Either way, pick one and spend at least an hour a day on it until you’ve landed your first client.

Then rinse and repeat until your roster is full.

BONUS STEP: Diversify

There are a few ways to diversify your freelance business and income once you’ve established a baseline level of security:

  • Build an audience on social media
  • Promote other people’s products
  • Create your own digital products
  • Start a side business

That’s how we’d rebuild the House of Gig as quickly as possible.

Working For Yourself

Redefining What it Means to Make Money While You Sleep

Being able to make money while you sleep is what attracts a lot of people to online business.

This used to mean having an ebook, info product, or profitable paid ad campaign running 24/7…

But a new group of creators are taking it to another level.

Like Jakey Boehm for example, who reportedly rakes in $35,000 a month by streaming himself sleeping on TikTok Live.

Yep, you read that right — this guy literally crawls into bed, hits record, and then wakes up to a pile of money in his bank account.

You can’t make this stuff up.

Click below to check the article on WSJ:

[READ]: Like Sleeping on the Job? Make $400,000 a Year Snoozing on TikTok

P.S:

If you need any more proof that we are living through the Golden Age of opportunity online, this is it.

Quit making excuses and start building something.

Tools We Love

Attack of the Killer Browser Tabs

Browser tabs are like garden weeds.

Every time you uproot one, two more somehow appear to take its place.

And the truth is…

Switching between accounts on Gmail, Drive, Slack, Asana, and any other workplace app you use on the daily can be a major drag on productivity.

Luckily, that’s where Shift comes in.

It’s a desktop app that lets you quickly switch across accounts without changing tabs…

So you can streamline your online work experience to save time and get more work done faster.

Shift has been an absolute game-changer for us.

If you’re looking to optimize your daily workflow and keep your digital workspace organized at all times…

Click here to download Shift for free and get started today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“Your mind is for having ideas, not holding them.” 

— David Allen

In Case You Missed It:

🚫 TikTok ban

Happy Thursday! Welcome back to The Gig, the daily morning memo helping 2,295+ freelancers build profitable client businesses.

Mentioned in today’s edition: TikTok, Twitter Blue, and Facebook. Plus how to avoid underpricing yourself, Einstein’s secret to coming up with creative solutions, and a must-have for any digital nomad doing client work.

Read time: 2 minutes and 48 seconds

Making the Rounds

  • FCC Commissioner wants to ban TikTok. After multiple reports of U.S. user data being accessed by Chinese employees, FCC Commissioner Brendan Carr told Axios “I don’t believe there is a path forward for anything other than a ban.” Parent company ByteDance is in talks with a government group known as CFIUS to discuss whether TikTok could be sold to an American company so it can continue to operate.
  • Elon suggests $8/month for verification and Twitter Blue. After rumors he planned to charge verified users $20 per month to keep their blue checkmarks, Twitter CEO Elon Musk tweeted the new subscription may only cost $8 per month, and would open up verification to anyone.
  • Facebook activates Professional Mode for all creators. Professional Mode lets creators monetize Reels, followers, and livestreams.

Working With Clients

If a Prospect Says This After You Tell Them Your Price, You’ve Made a Mistake

“That’s too expensive.”

Three words most new freelancers are terrified to hear when pitching clients.

But here’s the thing…

You’re far more likely to underprice yourself vs overprice, especially if you’re less established…

And if your rate’s too low, then you’ll scare away great clients.

So, what’s the answer?

Make friends.

Get to know other service providers and find out what they charge — even if it’s just a rough ballpark.

Because the better you can understand the lay of the land… 

The easier it will be to price yourself competitively and land top-tier clients.

And ultimately, don’t aim to compete purely on price.

Otherwise, you’ll be viewed as a commodity and stuck in a race to the bottom.

Instead, focus on mastering one (or more) high-income skills and combining that with top-tier communication and client management…

So you can deliver a world-class experience and get paid accordingly.

Working For Yourself

How Famous Thinkers Like Darwin, Einstein, and Nietzsche Came Up With Creative Solutions

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.

Tools We Love

A Must-Have For Any Digital Nomad Doing Client Work

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or the hustle and bustle of your local Starbucks…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Try Krisp for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“I did not succeed in life by intelligence. I succeeded because I have a long attention span.”

— Charlie Munger

In Case You Missed It:

📲 Bring back Vine

Happy Wednesday! Welcome to the 180+ freelancers who’ve joined us in the last 7 days. Don’t forget you can unlock our fill-in-the-blanks Upwork proposal template by sharing the newsletter with a friend. Just make sure to use your unique share link found at the bottom of today’s email.

Mentioned in today’s edition: Twitter, Vine, paid ads, and pandemic-era savings. Plus one big mistake to avoid when pitching big clients, the blueprint for mastering high-income skills, and how to make your ads pay in 2022.

Read time: 4 minutes and 43 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon instructs Twitter engineers to bring back Vine. Twitter originally bought the short-form video app in 2012 before shuttering it in 2016. But it may be headed for a reboot, as its newly-installed CEO has told his engineers to start working on a reboot that could be ready before the end of 2022.
  • Marketers spent 12% more on paid search & social in Q3. New data from omnichannel marketing firm Skai shows online cost-per-acquisition (CPA) may be rising across the board, as many big advertisers spent more despite lower competition and decreased traffic costs.
  • Consumers still clinging to 75% of pandemic-era savings. According to the Federal Reserve, U.S. consumers are still sitting on a collective cash pile of $1.7 trillion built up over the pandemic. It’s one explanation for why the economy hasn’t slowed down despite rapid interest rate hikes.

Working With Clients

“That’s More Than I Was Expecting… Could You Do it For Less?”

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

– Destroys their positioning

– Slashes future earnings

– And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That’s what the client will value your service or offering at until the end of time. 

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Working For Yourself

The Blueprint For Mastering High-Income Skills

Daily habits are the fastest path to competency and eventually mastery in your freelancer business.

The more you practice, the better you get.

The better you get, the more results you can produce.

And the more results you can produce, the more you can earn.

We recommend breaking down your daily habit into two parts:

PART 1: Study

To map out the study portion of your daily habit, ask yourself this question:

Which do you have more of — time or money?

If you have more time than money, focus on free resources.

If you have more money than time, focus on paid resources.

Paid products and courses can shortcut your learning curve…

But there’s more than enough free information out there to teach you the basics of any one of the high-income skills we’ve listed in this guide.

In the end, what matters most is that you get started as soon as possible.

PART 2: Practice

Theory is nothing without application.

So the next step is to find ways to practice your high-income skill every day.

Whether that’s writing an ad, designing a logo, or putting together a campaign plan.

But remember this:

Anyone who is highly-skilled at something was once bad at it.

You don’t go from zero to A-List overnight.

Don’t overcomplicate it.

And try not to practice the same things everyday.

It’s good to shake up your routine and complete different tasks.

Aim to spend at least one hour a day on your daily habit.

If you’ve got more time to spare, then of course, you can do more.

But creating momentum is essential in the early stages of your freelance business.

And if you want to progress quickly, you need to be spending at least an hour a day on it.

From The Paid Ads Gig

Do This to Make Your Ads Pay in 2022

CPMs are on the rise.

Competition on the big ad platforms is getting stiffer.

And targeting ain’t exactly what it used to be.

So if you’re struggling to make paid ads profitable in 2022, you’re not alone.

But what’s the fix?

Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…

Instead, the way to put your paid ads on easy mode is:

Launching a high-ticket offer.

One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.

The two most common ways to do it from a traffic perspective are…

1) Promoting a low-ticket offer with an application on the backend

2) Driving traffic straight to a VSL or webinar that pushes leads to book a call

Bottom line:

The days of running profitable ads promoting low-ticket offers are over.

Traffic costs are only going to go up as the big ad platforms continue to mature…

So to make paid traffic work in 2022, you need to go high-ticket.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“Never confuse a single defeat with a final defeat.”

— F. Scott Fitzgerald

In Case You Missed It:

▶️ No more free badges

Happy Tuesday! And welcome to November. Daylight Savings Time ends at 2 AM this Sunday. “Fall back” means we’ll get an extra hour of sleep, but it also means one less hour of sunlight at the end of the day.

Believe it or not, this practice dates back to 1784. The reason? To conserve candles. But given that candle conservation is not a modern-day priority, many experts now argue we should eliminate the practice and stick to permanent Standard or Daylight Time. Until that happens, enjoy those few extra z’s this weekend.

Mentioned in this edition: Twitter, the U.S. economy, YouTube, and the Supreme Court. Plus what you’re really saying when you miss a deadline, 6 types of boring businesses that (almost) never fail, and the most famous freelancer you’ve never heard of.

Read time: 3 minutes and 10 seconds

Making the Rounds

  • Twitter verification may soon cost $20/mo. As part of the sweeping changes he’s looking to make after taking over, Elon Musk is reportedly looking to roll out a new version of Twitter’s paid subscription that would cost $20/mo and be mandatory for verified users to retain their verified badge.
  • U.S. economy grew 2.6% in Q3. The jump came after two consecutive quarters of contraction. But we’re not exactly out of the woods yet: interest rates are set to be hiked yet again when the Federal Reserve meets this week, which could increase the likelihood of a more severe recession in 2023.
  • Supreme Court decides to hear case challenging legal protection for social media platforms. The case was brought by the parents of a 23-year-old U.S. citizen killed in an ISIS terrorist attack in Paris in 2015. They claim YouTube violated the Anti-Terrorism Act by recommending other ISIS videos to users. Social media platforms are currently shielded from liability related to user-generated content by something called Section 230. But all that could change with a ruling from the high court.

Working With Clients

What You’re Really Saying When You Miss a Deadline

Want to know the easiest way to stand out as a freelancer?

Best part is, it’s got nothing to do with skills, experience, or track record.

All it takes is being able to manage yourself effectively.

It’s not sexy… but it’s infinitely more valuable than most freelancers ever realize.

By now, you’ve probably guessed it…

Don’t miss deadlines. Ever.

It sounds simple, we know — but trust us… getting your work in on time will instantly set you apart from the competition. 

Don’t believe it? Try hiring a freelancer and see for yourself.

And if you find yourself struggling to hit deadlines you set…

Here’s what to do:

  • Do a time audit on your next project
  • Add 24-48 hours on top
  • Use that as your next deadline

Once you’ve got a grip on how long each task or project takes you on average…

You shouldn’t have any trouble hitting deadlines.

Working For Yourself

6 Types of Boring Businesses That (Almost) Never Fail

Two out of three businesses fail within 10 years.

So… what’s the secret to building a profitable biz that lasts?

It starts by understanding the strengths and weaknesses of your underlying business model.

Especially if you’re considering something “sexy” like ecommerce, dropshipping, or Amazon FBA.

In this video from Codie Sanchez of Contrarian Thinking, you’ll discover 6 types of boring businesses that (almost) never fail.

Check it out:

[WATCH]: 6 Types of Boring Businesses That (Almost) Never Fail

Tools We Love

The Most Famous Freelancer You’ve Never Heard of

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

  • Entrepreneurs On Fire with John Lee Dumas
  • Build Your Network with Travis Chappell
  • Franchise Secrets with Erik Van Horn
  • And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day

“It’s not that I’m so smart, it’s just that I stay with problems longer.”

— Albert Einstein

In Case You Missed It:

✅ Takeover complete

Happy Halloween! Welcome back to The Gig — the daily email helping freelancers scare up more clients, revenue, and freedom.

Mentioned in this edition: Twitter, Elon Musk, Microsoft, and Amazon. Plus one mistake to avoid if you want to build a resilient freelance business, 5 ways to optimize your workspace, and how to activate the “Sugarman Effect” to get more leads and sales.

Read time: 3 minutes and 9 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon Musk completes $44B Twitter takeover. He didn’t wait long to start making his presence felt, either, firing the company’s CEO, CFO, and head of legal counsel, and announcing the formation of a new content moderation council. 
  • Microsoft working to build their own Performance Max ad platform. The new platform will mirror Google’s Performance Max, which lets advertisers access all available placements from a single campaign.
  • Amazon fires 150 people from its Amp Live radio division. The app lets users broadcast their own radio shows, but after a weak Q3 earnings report, the company has slashed headcount to reduce expenses.

Working With Clients

Avoid Making This Mistake if You Want to Build a Resilient Freelance Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.

Working For Yourself

Do These 5 Things to Optimize Your Workspace

Whether you work at home, in an office, or at a co-working space…

Your workspace can have a huge effect on your focus, creativity, and productivity.

Fortunately, our favorite neurobiologist Dr. Andrew Huberman recently put together a short guide with 5 simple and science-based steps to optimize your workspace.

Check it out:

[READ]: 5 SCIENCE-BASED STEPS TO IMPROVE YOUR WORKSPACE

From The Copywriting Gig

Activate the “Sugarman Effect” to Get More Leads and Sales

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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  • Evergreen by NurtureKit: Evergreen helps creators, coaches, and consultants use email marketing automation to convert subscribers into customers without the headache of tech.
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  • The Growth Newsletter: Breaking down the tactics fast-growing startups use to grow. Step-by-step. For free. Every week.

Quote of the Day


“Success seems to be largely a matter of hanging on after others have let go.”

— William Feather

🌧️ When it rains, it pours

Happy Friday! Tech companies continue to report earnings this week, giving us a fresh look at how the industry is holding up in the face of inflation, rising interest rates, and decreasing consumer spending. Spoiler alert: so far, not so good.

Mentioned in this edition: Meta, TikTok, Apple, Shopify, Twitter, and Elon Musk. Plus 11 ways to land more clients on Upwork in 2022, how to finish every week on a high note, and controversial advice for anyone running a VSL funnel.

Read time: 3 minutes and 58 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Meta shares plummet after bad quarterly report. When it rains, it pours. Between competition from TikTok, pressure from Apple, slowdown in the digital ad market, and a jaw-dropping investment to build out the metaverse, times are tough for Zuck and co. The company’s stock plummeted over 22% yesterday after they reported Q3 earnings.
  • Shopify reports net loss of $158.4 million in Q3. Meta’s not the only Big Tech company struggling right now. Shopify went from reporting a net profit of $1.15 billion this time last year, to actually losing money in Q3 2022. Looks like the pandemic-era boom in ecommerce has officially worn off.
  • ‘Chief Twit’ Elon Musk visits Twitter HQ as he prepares to take over. With his takeover bid set to close today, Elon updated his bio to “Chief Twit” and visited Twitter headquarters on Wednesday. Banks have reportedly begun sending over the $13B they’ve committed to help him finance the deal. 

Working With Clients

11 Ways to Land More Clients On Upwork in 2022

Whether you’re new to freelancing or a seasoned vet…

Upwork is one of our favorite places to find clients.

It lets you filter for paying clients who are looking to hire ASAP…

And in our experience, many 7-figure and 8-figure business owners actually PREFER to hire from a freelancing platform like Upwork vs a direct referral.

Why?

Because they can evaluate your track record, look at past reviews, and see how you stack up against the competition.

Not to mention…

For business owners without a strong network, freelancing platforms like Upwork are sometimes the only option.

So, if you’re looking to land more gigs on the platform…

Check out this article for 11 ways to win more business:

[READ]: How to Get More Jobs on Upwork in 2022

Working For Yourself

How to Finish Every Week on a Low High Note

Spoiler alert:

The 4-Hour Work Week is not realistic for most of us.

(It’s still a great book, though.)

And while even a 4-day work week would be a major upgrade from spending a full 5 days at the slag heap every single week…

Here’s a simple hack that can make the workweek easier to bear:

Structure your workload so you start strong but then taper down throughout the week.

This means stacking Mondays with as much work as you can possibly handle to get ahead and create a buffer…

Then slowly and steadily taking your foot off the gas…

So Friday can be a much more leisurely work day and you can finish the work week on a low high note.

Here’s what it might look like in application:

  • Monday: 10-12 hours
  • Tuesday:  8-10 hours
  • Wednesday: 8-10 hours
  • Thursday: 6-8 hours
  • Friday: 4-6 hours

Now, will this be possible every week?

Doubtful.

And it’s probably not for everyone.

But if you struggle with the monotony of a uniform work week or have ever wanted to shake up your schedule…

Give this a try.

Easing into the weekend with a lighter and/or shorter Friday can feel mighty nice.

From The Paid Ads Gig

Controversial Advice For Anyone Running a VSL Funnel

The main conversion mechanism in a sales funnel is usually a sales letter, webinar, or VSL.

But is it the most important one?

Not always — and here’s why:

Your ad determines WHO you’re bringing in and WHAT their expectations are.

Get it wrong, and it may not matter how good your main conversion mechanism is.

Especially if you’re selling a high-ticket product or service.

So while you can split test landing pages, order forms, and button copy until the cows come home…

Truth is, the #1 biggest lever you can pull when it comes to the performance of your funnel…

(aside from your sales letter, VSL, or webinar)

Is your ad.

Nail that and everything else downstream gets much easier.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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  • Creator Wizard: Join 7,127 creators getting paid sponsorship opportunities every Monday & Thursday.
  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.

Quote of the Day


“Sometimes you make the right decision, sometimes you make the decision right.”

— Phil McGraw

ICYMI:

⚔️ Apple vs Meta

Happy Thursday! If you’re enjoying the newsletter, please consider sharing it with a friend. Word of mouth always makes for the best marketing. Plus when you use your unique share link at the bottom of today’s email to refer someone, you’ll unlock rewards to help you land more clients and grow your business.

Mentioned in this edition: Apple, Meta, TikTok, Elon Musk, and MrBeast. Plus the most important factor in client retention, 8 ways to bulletproof your personal finances, and the simplest way to map out new funnels.

Read time: 3 minutes and 13 seconds

Making the Rounds

  • Apple carves out a slice of Meta’s ad revenue. The iPhone maker recently updated App Store terms to require an in-app purchase for boosted posts on platforms like TikTok, Facebook, and Instagram.There’s a reason they say things can always get worse. On a related note…
  • Elon says Apple’s 30% cut of in-app purchases is “definitely not ok.” Twitter’s soon-to-be new owner recently tweeted that “Apple’s store is like having a 30% tax on the Internet.” Assuming his deal to buy Twitter closes this Friday (which it has to, unless he wants to go to court), Meta may soon have a new ally in the fight against Apple’s business practices.
  • MrBeast is looking to become a billionaire. The popular YouTuber is aiming to raise $150M in venture capital (at a valuation of $1.5 billion) to fund expansions into restaurants, consumer products, and merch. Fun fact: his new snack business called Feastables generated $10M in revenue in just its first few months.

Working With Clients

Nail This One Thing and You’ll Never Struggle to Retain Clients

Client success can be boiled down to one thing:

Learning how to manage expectations.

It’s the bedrock that long-lasting relationships are built on.

Here are some tips to help you to do it better:

  • Be transparent about the process
  • Offer multiple options or strategies
  • Set deadlines with wiggle room
  • Overcommunicate
  • Avoid getting carried away with too much excitement or enthusiasm 

And if a client is eager to pursue their own strategy instead of the one you’ve suggested…

Make the potential risks clear.

Explain that it’s your job as the expert to speak up.

Then establish clear criteria to determine whether the strategy is successful or not.

If it pans out, they’ll appreciate you pushing forward despite disagreeing.

And if it doesn’t, they’ll respect your judgment for being right.

Win-win.

Working For Yourself

8 Ways to Bulletproof Your Finances In Case of a Recession

The U.S. has had two straight quarters of contracting GDP.

That’s one definition for a recession.

Today’s report on GDP for Q3 may buck that trend and show a modest amount of rebound growth.

So there’s still debate about whether we’re already IN a recession…

But experts agree the worst is yet to come.

2023 is shaping up to be a rough year economically.

And as a freelancer who may not have a steady paycheck to count on like everyone else working a 9 to 5…

It’s important to be proactive about your personal finances.

Check out this article from our friends at Business Insider to discover 8 ways to bulletproof your finances before 2023:

[READ]: 8 Ways to Bulletproof Your Finances In Case of a Recession in 2023

Tools We Love

It’s Not Exactly Rocket Science (But it Sure Does Feel Like It Sometimes)

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

And unless your client’s a seasoned direct response marketer…

It’s easy to get bogged down trying to explain it to them.

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“We all make choices, but in the end, our choices make us.” 

— Ken Levine

ICYMI:

📉 Patreon plummets

Happy Monday! Welcome back to The Gig — the daily email helping freelancers go beyond the 9 to 5 and build profitable client businesses.

Mentioned in today’s newsletter: Patreon, Snapchat, Twitter, and Elon Musk. Plus the easiest way to fish for new freelance clients, savvy advice for anyone scaling up their side hustle, and one simple trick to avoid ad fatigue on Facebook and Instagram.

Read time: 3 minutes and 58 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Leaked memo reveals Patreon’s valuation has plummeted 70%. The creator economy darling recently laid off 17% of its workforce, and a leaked memo reviewed by Insider may explain why.
  • Snapchat continues to get hammered by slowdown in digital ad market. The company is projecting zero revenue growth for Q4 as advertising budgets shrink going into 2023, which sent its share price down another 25%+.
  • Elon Musk plans to cut Twitter workforce by 75%. If he completes his Twitter takeover bid, the Tesla and SpaceX CEO is planning to slash headcount and get rid of 5,000+ employees, according to a new report from the Washington Post. Time to update your CVs!

Working With Clients

The Easiest Way to Fish For New Freelance Clients

If you’re a new freelancer looking to land clients…

You’ve got two choices:

Go fishing in the equivalent of the Atlantic Ocean by trying to persuade any and every business owner out there to hire you…

Or go to a small pond where the density of fish is much higher.

Where do you think your chances are better?

The small pond, of course.

And that’s exactly what freelancing platforms are.

Places like Upwork and Fiverr are where you can find paying clients looking to hire right now.

So if you’re just getting started…

Don’t waste your time messaging random strangers on Facebook, Twitter, or LinkedIn.

Focus on freelancing platforms instead.

Then aim to take your work off the platform once you’ve built strong relationships.

Plus, if you share the newsletter with a friend, we’ll send you a free fill-in-the-blanks Upwork job proposal template.

Use your unique share link at the bottom of today’s edition to start referring today 👇

Working For Yourself

Savvy Advice For Anyone Scaling Up Their Side Hustle

If you’ve ever thought about scaling up your freelance business from a one-person operation to a full-fledged agency…

Or are thinking about starting a new side hustle…

Then an important question to consider is:

Should you partner with (or hire) your friends?

On one hand, the people you work with represent a huge chunk of your day-to-day interactions, especially as you get older…

So wouldn’t it be nice if one (or more) of those people were your friends?

But on the other hand, adding a business layer to an existing friendship requires a strong foundation and stellar communication — and even then, things can still go wrong.

Ultimately, there’s no “perfect” answer…

Because regardless of whether you choose to hire your friends or not…

The two key things you should be screening for are:

1) Competence (can they do the job?)

2) Culture (will they fit in + influence others in the way YOU want?)

Friends may get top marks in the Culture category, but lack the skills and experience you’re looking for…

While outside hires may have the competence you need without being a culture fit.

Bottom line:

Great hires should score high in both categories.

From The Paid Ads Gig

Avoid Ad Fatigue on Facebook and Instagram With This One Simple Trick

One of the biggest roadblocks to scaling your ad account on Facebook and Instagram is ad fatigue.

Once you start spending thousands of dollars per day or more…

You need to give the algorithm more to work with if you want to maintain performance.

Think of it like a deck of cards…

If you’ve only got a few copy and image variations, you’re only giving the algorithm a few cards to play with.

And the result is that your target audience ends up seeing the same ads over and over again.

So… how do you avoid this?

By using dynamic creative.

This lets you upload up to…

  • 5 variations of body copy
  • 10 images or videos
  • 5 headlines
  • 5 descriptions

All within the same single ad.

So you can “stack the deck”…

And allow the algorithm to mix and match each individual asset, creating TONS of different variations to test and run.

Ultimately, this allows you to avoid burning out your audience…

Find more ad variations that convert…

And scale up your ad account much faster.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“Each player must accept the cards life deals him or her: but once they are in hand, he or she alone must decide how to play the cards in order to win the game.”

— Voltaire

💪 Brand boost

Happy Monday! Welcome back to The Gig — the daily morning memo for freelancers building profitable client businesses.

Mentioned in today’s edition: Google, Meta Quest Pro, Twitter, and Elon Musk. Plus 7 places to find clients, hidden benefits of incorporating your freelance biz, and the ultimate beginner’s guide to writing captivating leads.

Read time: 3 minutes and 42 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Google will roll out logos and website names for mobile Search ads. The new feature, set to roll out in the next few weeks, will boost brand recognition for advertisers running Search ads.
  • Meta’s new VR headset will use eye tracking data for ad targeting. An updated version of Meta’s privacy policy reveals the new Meta Quest Pro will track eye movement to “help personalize your experience” — aka deliver targeted ads.
  • Twitter claims Elon Musk is under federal investigation for $44B takeover deal. The company made the statement in a court filing released last week after Musk’s team refused to hand over certain documents due to “investigative privilege.” A lawyer for Elon shot back by claiming that Twitter’s executives are the ones under federal investigation. Musk has until October 28 to close the deal, otherwise a new trial will be scheduled for November.

Working With Clients

WANTED: Freelancer Who Can Start ASAP

Cold outreach isn’t the only way to get clients.

There are thousands of businesses posting freelance jobs every day.

You just have to know where to look.

So if you’re looking to land more clients…

Check out these 7 platforms:

1) Upwork

2) Fiverr

3) Freelancer.com

4) Toptal

5) Guru

6) FlexJobs

7) LinkedIn

Remember: clients posting jobs on these platforms are looking to hire ASAP.

All you have to do is convince them you’re the one.

Working For Yourself

Hidden Benefits of Incorporating Your Freelance Business

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

The Ultimate Beginner’s Guide to Writing Captivating Leads

Ever struggled to write the first line of an ad or email?

Ever wished there was an easier way to write compelling hooks that suck the reader in and get them to consume your entire sales message?

If so, then we’ve got good news:

There is.

It’s called a “yes set.”

A “yes set” is a series of 2-3 questions designed to create psychological momentum by getting the reader to answer “yes” in their head.

They’re super quick and easy to write…

And the best part is, they prime the prospect to perceive your offer in a much more positive light.

So if you’re ever struggling with what to say in the first few lines of an ad, email, or sales page…

Give it a try next time and let us know how it goes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”

— Zig Ziglar