Happy Tuesday! Today’s a great day to share the newsletter with a friend or colleague. We’ll even send you a fill-in-the-blanks Upwork proposal template for helping us spread the word. Just grab your unique referral link at the bottom of this email to start sharing.
Mentioned in today’s edition: Twitter, TikTok, Douyin, SpaceX, and Starlink. Plus a counterintuitive trust-building technique, the difference between cost, price, and value, and one feature all email marketers deserve.
Read time: 2 minutes and 27 seconds
Making the Rounds
- Twitter is next in line of TikTok copycats. The typically text-heavy social media platform is rolling out an immersive full-screen video experience and a video carousel to the Explore tab.
- TikTok aiming to launch live shopping in North America after U.K. flop. If at first you do not succeed, try and try again. At least, that’s what TikTok is telling themselves as they plan to outsource a new live shopping operation in North America. Can’t say we blame: TikTok’s sister app Douyin did over $10B in livestream sales last year.
- SpaceX repositions Starlink satellites to provide internet to Southwest Florida. The company is sending over 100 Starlink kits to the Sunshine State as hundreds of thousands remain without power after Hurricane Ian.
Working With Clients
Try This Counterintuitive Trust-Building Technique Next Time You Make a Mistake
If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.
And if you’re new to freelancing, well… give it time.
Either way, mistakes are inevitable.
They can’t be avoided.
But what most freelancers don’t realize is…
How you respond to a mistake can make or break your client relationship.
So own up to your screw ups.
If your sales letter went live with a typo in the headline…
Or you embedded the wrong video on a landing page…
Or you launched ads with a broken link…
Then take responsibility.
Don’t try to deflect the blame.
Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.
Working For Yourself
The Difference Between Cost, Price, and Value
What do you say when a prospect asks “what will this cost?”
It’s a direct question that can be a little uncomfortable to answer, especially if you’re new to freelancing.
But before you do…
Make sure you understand the relationship between cost, price, and value.
Because none of them mean the same thing.
And if you’re not careful, you may end up underpricing yourself on sales calls, scaring off high-quality clients, and missing out on much bigger deals.
Check out this video from our friends at The Futur to learn more:
Tools We Love
“I Wonder What They’ll Ask For Next… a Gold-Plated Toilet Seat?”
As the publishers of a daily newsletter, email marketing is the foundation of our business.
And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.
But the problem is…
Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.
That’s why we’re proud users of ConvertKit.
It’s simple, intuitive, and incredibly easy to use.
Because you *should* be able to collect emails, send out broadcasts, and set up simple automations in minutes without calling in chat support.
So if you’re looking for a simple and cost-effective way to grow your online audience with email marketing…
Try ConvertKit for free today.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
Quote of the Day
“Momentum? Momentum is the next day’s starting pitcher.”
— Earl Weaver
- Monday: ☎️ Call me maybe?