🏆 Rewarding repeat visitors

Happy Black Friday! To borrow from yesterday’s Axios PM: without readers, a newsletter is just a diary. So thank you for sticking with us 🙏  And if you’re on the hunt for some killer deals today, make sure to check out Wirecutter’s Black Friday 2022 guide.

Mentioned in today’s edition: Google, TikTok, and Twitter. Plus whether you should discount services to land a new client, anti-goal setting, and diagnosing your way to paid traffic profits.

Read time: 3 minutes and 13 seconds

Making the Rounds

  • Google testing new way to monetize repeat website visitors. The new feature, called “Rewarded Ad Gate”, lets publishers serve a 30-second video ad on someone’s 5th site visit within a specific timeframe. The user will have the option to watch the video or not, but if they choose not to, they won’t be able to access the site until their pageviews reset the following month.
  • Some advertisers choose to run TikTok ads without installing the pixel. It’s a painful trade-off, because it means they can’t track conversions or benefit from any algorithm optimization, but it also means they won’t risk being implicated in any foreign surveillance or other illegal data collection TikTok may or may not be involved in.

  • Elon fires dozens more Twitter employees just before Thanksgiving. Despite Elon saying the company was done laying people off earlier this week, Insider reports that dozens more were fired overnight on Wednesday due to performance reasons.

Working With Clients

Thinking About Discounting Your Services to Land a New Client?

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

– Destroys their positioning

– Slashes future earnings

– And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That’s what the client will value your service or offering at until the end of time. 

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Working For Yourself

Anti-Goal Setting

“Burn the ships,” they said…

“It’s what all great entrepreneurs do,” they said…

But what happens when your big dream doesn’t pan out the way you expected?

What happens if you fail?

Spoiler alert:

If you’re chasing big dreams, failure is inevitable.

This doesn’t mean you can’t or won’t succeed…

It means you should be prepared for all outcomes in advance…

In fact, preparing for the worst possible scenario can be surprisingly liberating.

In the TED Talk below, entrepreneur and investor Tim Ferriss reveals how to conduct an exercise he calls “fear-setting.”

Essentially, it’s the opposite of traditional goal setting…

But it can be incredibly powerful to help define your risk and understand potential downsides… 

Especially if you’re faced with a big decision or considering a new opportunity.

Check out the 13-minute video here:

[WATCH]: Fear-Setting: The Most Valuable Exercise I Do Every Month

From The Paid Ads Gig

Diagnosing Your Way to Paid Traffic Profits

Launched a new campaign that isn’t converting yet?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

  • CTR/CPC
  • Page speed
  • Landing page conversion rate
  • Order bump and upsell take rates
  • Etc

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.

Bottom line:

Junior media buyers assume every campaign should crush it right out of the gate…

But seasoned vets know you often have to optimize your way to profitability.

And being able to diagnose constraints in your funnel with surgical precision is what will set you apart from the competition.

So focus on getting good at it.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
  • Trends: 1,000+ pre-vetted business ideas you can start in a weekend + new signals every week.
  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.

Quote of the Day


“Creativity is a wild mind and a disciplined eye.”

— Dorothy Parker

In Case You Missed It:

👀 Surveillance advertising

Happy Wednesday! We’ll be off tomorrow for American Thanksgiving and back in action on Black Friday. 

Mentioned in today’s edition: Meta, Twitter, and PayPal. Plus how to gracefully terminate a client relationship, the pros and cons of incorporation, and 4 characteristics of an irresistible offer.

Read time: 3 minutes and 1 second

Making the Rounds

  • Meta sued in the U.K. for “surveillance advertising” practices. The suit filed at London’s High Court alleges that Meta is violating GDPR by harvesting personal data to serve targeted ads, aka operating their business.
  • Elon announces Twitter is ready to hire again. After laying off close to 5,000 of its 7,500 employees, Elon told those remaining that the company is now ready to hire for roles in sales and engineering.
  • PayPal study finds 1 in 4 consumers are returning more of the stuff they buy. Shoppers cited inflation and other economic pressures as reasons for returning a higher percentage of their purchases.

Working With Clients

How to Gracefully Terminate a Client Relationship

Not all client relationships have a happy ending.

If you’ve got a client who’s blowing you up with emails, DMs, and voice notes…

Hammering you with urgent requests that ignore your clearly-stated boundaries…

And implying that nothing you do is up to snuff…

It’s probably time to let them go.

But how, exactly? What’s the best way to fire a client?

Well, for starters, it’s never easy…

Even if you’re secretly wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ

– I hope you’ve gotten some good value from our time together

– Happy to get on a call to discuss if need be

– Still believe in your mission/product

– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.

Working For Yourself

Naming the Business Might Be Our Favorite Part

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

4 Characteristics of an Irresistible Offer

Want to learn a simple trick to sell more stuff?

There are 4 main “triggers” that make us want to buy something:

  • New
  • Fast
  • Cheap
  • Easy

So if you can position your offer in a way that implies all of the above…

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers, light bulbs, or lead generation.

Because we’re hardwired to want things that check all four boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • Creator Wizard: Join 7,127+ creators getting paid sponsorship opportunities every Monday & Thursday.
  • The Average Joe: Discover the biggest trends moving the stock market with The Average Joe – a free 3x weekly newsletter.
  • Stacked Marketer: Join 32k+ readers getting free daily insights on all major marketing channels, including Google, Facebook, TikTok, native ads, SEO, and more.

Quote of the Day


“You can’t wait for inspiration, you have to go after it with a club.”

— Jack London

In Case You Missed It:

👾 TikTok eats the world

Happy Friday! Very important question: is it appropriate to put up your Christmas tree in November? Or do you have to wait until December? Hit reply and give us your take.

Mentioned in today’s edition: TikTok, YouTube Shorts, affiliate marketing, and skilled freelancers. Plus how not to respond when a client gives you feedback, 3 things that make up the fulfillment trifecta, and facing the FAQs.

Read time: 2 minutes and 49 seconds

Making the Rounds

  • TikTok projected to make more from ads than Meta and YouTube combined by 2027. In case you’ve been living under a rock, TikTok’s been busy eating everyone else’s lunch at the social media table. But just how bad is it? Well, a new report projects the company will earn $331 billion in ad revenue in 2027, which is more than Facebook, Instagram, and YouTube combined. Yowza.
  • 68% of agencies are hiring freelancers. Despite layoffs accelerating across the economy, skilled freelancers are thriving. According to Digiday, 71% of in-house marketers and 68% of agencies are turning to freelancers to help fulfill their services.
  • YouTube Shorts launches affiliate marketing program. A small group of U.S. creators are currently testing the new feature, which lets them take a cut of product sales generated from their videos.

Working With Clients

How Not to Respond When the Client Gives You Feedback

Having high-stakes conversations with clients doesn’t come naturally.

Like anything, it’s a skill.

And one that’s essential to develop…

Because the way you communicate with clients can make or break your relationship.

If you’re effective, clients will sing your praises, hire you back again and again, and even send you referrals.

But if you’re not, then they’ll be heading for the exits the first chance they get.

In this video from our friends at TheFuture, you’ll discover a simple formula for communicating clearly with clients so you can manage expectations, avoid surprises, and overdeliver every time.

Check it out on YouTube here:

[WATCH]: How to Talk to Freelance Clients

Working For Yourself

And They Say Crime Freelancing Doesn’t Pay

Finding fulfillment is something many freelancers struggle with in their careers.

If you’re one of them…

Look for work that aligns with these three things:

1 – What you enjoy doing 🙂

2 – What you’re good at 💪

3 – What you can get paid for 💰

We like to think of this as the “fulfillment trifecta.”

Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.

The road to happiness starts by finding alignment between all three.

From The Copywriting Gig

Face the FAQs

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last

B) They’re tired of repeating themselves

C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”

– “How do I use ?”

– “Which order option is right for me?”

– “Is safe?”

– “How soon can I expect results with ?”

– “How soon can I expect to arrive?”

– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Curiosity Chronicle: High signal content related to frameworks, personal development, productivity, and growth.
  • Weekly Filet: Thousands of curious minds (including ours!) trust the Weekly Filet for food for thought.
  • Alts: Demystifying the hottest unique investment ideas out there, like NFTs, wine, websites, LEGOs, and more.

Quote of the Day


“It’s the getting, not the having, that makes you happy.”

— Roelof Botha

In Case You Missed It:

☑️ Verified impersonators

Happy Monday! Welcome back to The Gig — the daily email helping freelancers go beyond the 9 to 5 and build profitable client businesses.

Mentioned in today’s edition: Twitter, Amazon, Mastodon, Tumblr, and CounterSocial. Plus 5 simple tips to land more clients on Upwork, walkie talkie productivity, and two key ingredients to cook up copy that converts every time.

Read time: 4 minutes and 20 seconds

Making the Rounds

  • Impersonators force Twitter to stop giving out blue check marks. Elon’s play to boost Twitter’s subscription revenue is off to a rocky start: the company removed its Twitter Blue service from iOS devices on Friday after accounts impersonating LeBron James, George Bush, drugmaker Eli Lilly and others used their blue check to wreak havoc on the platform.
  • Amazon makes more money from ads than Prime and Audible combined. Don’t look now, but the ecom king has quietly turned their advertising business into a certified powerhouse. The company now earns more revenue from ads than it does from Prime, Prime Video, and Audible combined. That should help foot the bill for their $1B LOTR reboot.
  • Small social apps get a big boost from Elon’s Twitter takeover. Alternative social apps like Mastodon, Tumblr, and CounterSocial are seeing huge leaps in app installs in the wake of Musk’s acquisition of Twitter, according to new data from SensorTower.

Working With Clients

5 Simple Tips to Land More Clients on Upwork

Upwork has 5M+ client accounts and 100,000+ open jobs on a daily basis.

It’s our favorite freelancing platform by a country mile.

So if you need help landing clients…

Try these 5 hacks to start crushing it.

1 – Check it every day

Speed matters.

Most clients on Upwork are looking to hire ASAP, so the faster you can respond, the better your chances are.

Make it a habit of checking for new gigs at least once a day.

2 – Submit relevant samples

The #1 most important factor in a winning proposal is relevance:

– task relevance

– niche or market relevance

For example:

If you’re applying for an email copywriting gig in the health niche, submit email samples in the health niche. Or if you’re applying for a video editing gig in the biz opp space, submit biz opp video samples.

3 – Create custom samples if you don’t have relevant ones

Don’t have relevant samples to submit?

Take the time to create some. Especially if you’re new to the platform.

The purpose of submitting relevant samples is so clients don’t have to imagine what your work will be like in a different medium or market.

This is an easy way to get your reps in too.

Paint the picture for them.

That’s how you get hired.

4 – Ask for reviews

One of the biggest benefits to freelancing on Upwork is the social proof.

So you should be doing everything you can to over deliver and provide a 5-star experience to clients.

Then make a personal appeal for an honest review (not just a rating) when the job is done.

Every 5-star review you get makes the next client easier to land.

5 – Don’t be afraid to apply to older jobs

Even though you’re much more likely to get hired for jobs that have just been posted…

Don’t be afraid to apply to older jobs either.

Sometimes clients aren’t able to interview people right away, and by the time they are, the freelancers they wanted are booked or don’t respond.

And sometimes clients just don’t get any good applications.

We’ve had a lot of success applying to older jobs with something like:

“Hey, I can see this job has been open for XX days, but I wanted to apply anyway just in case you weren’t able to find the right freelancer the first time around.”

The results may surprise you.

Working For Yourself

Walkie Talkie Productivity

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

Loom is another popular one that lets you record up to 5 minutes per video for free.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just do your best to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

From The Copywriting Gig

Two Key Ingredients to Cook Up Copy That Converts Every Time

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will ultimately feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time + money, make them look smart, is discounted for a limited time only, etc).

A winning offer or marketing campaign always has both.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • TheFutureParty: Read the stories driving the future, delivered in a quick and witty package to 100,000+ creative professionals every day.
  • Creator Wizard: Join 7,127+ creators getting paid sponsorship opportunities every Monday & Thursday.
  • 1440 Media: Daily news designed to be the fastest way to an impartial point-of-view.

Quote of the Day


“The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

— Stephen Covey

📊 Daily user spike

Happy Wednesday! Welcome back to The Gig. We’ve got your daily dose of freelance news, tips, and GIFs piping hot and ready to serve.

Mentioned in today’s newsletter: Twitter, YouTube Shorts, and Apple. Plus one thing experienced freelancers aren’t afraid to admit, how to activate maximum productivity mode, and an uncomfortable truth about writing for the masses.

Read time: 3 minutes and 45 seconds

Together with AdSkills

The Truth About Scaling to 7-Figures and Beyond in 2022

“Free” traffic is a myth. If you want to get more eyeballs on your offers, you’ve got two choices: you can pay with time or you can pay with money. 

But so-called “free” or organic traffic isn’t predictable or reliable. You can’t turn it up or down at will. Plus time is the only non-renewable resource you have as a freelancer or entrepreneur.

Enter AdSkills: the gold standard in paid traffic training. Paid traffic gives you a consistent, predictable, and reliable way to turn $1 into $2 or more. 

From there, turning up the traffic and sales can be as simple as turning on a faucet. That’s why paid traffic is the fastest way to create leverage in your business and scale your impact and income. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. 

So if you want to learn how to write killer ads, craft campaigns that convert, and scale offers to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Twitter claims user growth hit all-time high in Elon’s first week of ownership. Maybe it’s not all bad news in the Age of Elon? According to an internal document viewed by The Verge, the company’s daily user growth jumped more than 20% to hit an all-time high during Elon’s first week as owner and CEO.
  • YouTube Shorts coming to a TV near you. The short-form video arms race continues to heat up, as YouTube announced Shorts can now be viewed on your TV. Your move, TikTok.
  • Ex-Apple employee pleads guilty after defrauding the company of $17 million. Over 10 years, Dhirendra Prasad orchestrated a variety of schemes to bilk the iPhone maker out of $17 million dollars, and now faces 20 years in jail. Moral of the story: don’t forget to double-check those expense reports.

Working With Clients

One Thing Experienced Freelancers Aren’t Afraid to Admit

If a client asks a question, you should always have the answer… right?

Wrong.

In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.

So, what’s the answer?

Don’t be afraid to say “I don’t know.”

Being open about what you don’t know shows honesty and will give you credibility.

And as you become more established in your area of expertise, you should feel less of a need to know everything about everything.

High-level experts have encyclopedic knowledge about very specific topics.

So don’t feel pressured to always have the answer.

On the flipside, if you’re less established, this creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.

A win-win for both of you 💪

Working For Yourself

Maximum Productivity Mode: Activated

When the kitchen, the couch, and the TV are all just a few steps away…

Or the hustle and bustle of the coffee shop rises up to the level of a dull roar…

It can be tough to focus on work sometimes.

That’s why listening to non-lyrical music can help you put the blinders on, drown out distractions, and get sh*t done.

Some of our favorites include:

  • Lo-fi
  • Chillwave
  • Binaural beats
  • Atmospheric sounds

Experiment with each and see what works best for you.

Some of our favorites are Odysseus (YouTube), Downtown Binary (YouTube) and The Future Beats Show (Soundcloud).

From The Copywriting Gig

An Uncomfortable Truth About Writing For the Masses

Writing copy isn’t like writing essays in college. You don’t get bonus points for using big words. 

In fact, it’s the opposite — the more five dollar words you use, the fewer sales you’ll make.

Why? 

It’s not because everyone reading your copy is dumb. 

It’s because simple words get read faster. 

And the easier it is for people to grasp what you’re trying to say, the more people you’ll get to take action.

So aim for short, punchy words with 2-3 syllables. And try to avoid anything with 6 or more whenever possible.

(unless it really makes your headline pop 😉

Also, ask yourself “do most people actually know this word and what it means?” before you use it.

Run your copy through a tool like Hemingway to see how you’re doing.

If you can spit out sales copy at a 5th-grade reading level…

You’ll be one step closer to writing winning pieces that make your client’s cash register ring off the hook.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • International Intrigue: The most important geopolitical news and analysis in less than 5 minutes a day.
  • TheFutureParty: Read the stories driving the future, delivered in a quick and witty package to 100,000+ creative professionals every day.
  • Web3 Daily: Web3 and crypto news, translated into plain English.

Quote of the Day


“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.”

— Margaret J. Wheatley

In Case You Missed It:

📸 NFTs for everyone

Happy Friday! In the name of daylight savings, we’ve included an especially helpful sleep tip in today’s Working For Yourself Section, backed by science. If you decide to experiment with it, be sure to hit reply and let us know how it goes.

Mentioned in today’s edition: Instagram, Meta, Twitter, and Elon Musk. Plus what this 7-figure copywriter would do if she had to start from zero, one quick fix to solve your sleep problems, and failing English class for fun and profit.

Read time: 3 minutes and 16 seconds

Together with AdSkills

Every Direct Response Company’s Biggest Turn On

Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. 

That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. 

So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Making the Rounds

  • Instagram plans to let creators make their own NFTs. Forget showing off your existing NFTs, because Meta has announced soon creators will be able to make their own (and more importantly, sell them) on Instagram using the Polygon blockchain.
  • Meta revives 28-day attribution window? There’s been no official statement yet, and may only be for reporting (not optimization), but according to Jon Loomer, the OG attribution window is back.
  • Elon plans to lay off 3,700 Twitter employees today. The layoffs total about 50% of the company, which is significantly less than the 75% that was previously reported — but still a staggering number. The Tesla and SpaceX CEO hasn’t been afraid to shake things up after his latest acquisition, but it will be interesting to see how these layoffs affect the company’s ability to generate revenue and profits going into 2023.

Working With Clients

7-Figure Copywriter Reveals What She’d Do if She Had to Start From Zero

They say failure is the best teacher.

But hindsight is 20/20.

That’s why asking successful people what they’d do if they had to start over can be such an enlightening exercise.

And if you’re a freelance copywriter, you’re in luck today…

Because in the video below, you’ll discover exactly what 7-figure copywriter Alex Cattoni would do to get back to 10k/m as a freelancer if she had to start over.

Click here to check it out:

[WATCH]: How I’d Make 10K/Month From Scratch As A Freelancer

Working For Yourself

Having Trouble Falling Asleep at Night? Try This Quick Fix Tomorrow Morning

Even if you’re not an early riser…

Optimizing your sleep is essential to performing at your best.

So what’s the #1 best evidence-based way to hack your circadian rhythm for quality shut-eye?

We’ll give you a hint…

It’s not sleep masks, white noise machines, or keeping your bedroom cool…

(although all of the above do help)

Instead, it’s viewing sunlight.

Specifically, within 30-60 minutes of getting up and then again in the late afternoon before sunset.

Especially during the winter when sunlight is scarce.

In this podcast episode, Stanford neurobiologist Dr. Andrew Huberman explains how light viewing can help optimize not just sleep, but many other facets of your health as well.

Now if your podcast queue is already fully loaded…

Then click here to check out all of Dr. Huberman’s actionable recommendations to improve your sleep:

Check out Dr. Huberman’s Toolkit For Sleep here

From The Copywriting Gig

Failing English Class For Fun and Profit

Here’s some good news for anyone who failed English class:

Writing words that sell has NOTHING to do with what you learned in high school.

In fact, it breaks pretty much all the rules.

Some key points to focus on:

  • Keep paragraphs short (1-2 lines max)
  • Avoid using big words (3 syllables or less)
  • Ellipses are your best friend
  • More bullets

It may feel funny at first…

But if you want to sell more stuff, train yourself to write conversationally and in plain English.

Looking to speed up the process? 

Put your copy through Hemingway before submitting it.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy

On the hunt for more high-value content in your inbox? Check out some of our top picks below:

  • The Playbook by Unemployable: The Playbook helps creators, freelancers, coaches, and consultants attract profitable audiences and develop multiple revenue streams.
  • 1440 Media: Daily news designed to be the fastest way to an impartial point-of-view.
  • The Newsette: Breaking down trending topics in news, fashion, and lifestyle to keep you up to date but not weighed down.

Quote of the Day


“Impatience with actions, patience with results.”

— Naval Ravikant

In Case You Missed It:

✅ Takeover complete

Happy Halloween! Welcome back to The Gig — the daily email helping freelancers scare up more clients, revenue, and freedom.

Mentioned in this edition: Twitter, Elon Musk, Microsoft, and Amazon. Plus one mistake to avoid if you want to build a resilient freelance business, 5 ways to optimize your workspace, and how to activate the “Sugarman Effect” to get more leads and sales.

Read time: 3 minutes and 9 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon Musk completes $44B Twitter takeover. He didn’t wait long to start making his presence felt, either, firing the company’s CEO, CFO, and head of legal counsel, and announcing the formation of a new content moderation council. 
  • Microsoft working to build their own Performance Max ad platform. The new platform will mirror Google’s Performance Max, which lets advertisers access all available placements from a single campaign.
  • Amazon fires 150 people from its Amp Live radio division. The app lets users broadcast their own radio shows, but after a weak Q3 earnings report, the company has slashed headcount to reduce expenses.

Working With Clients

Avoid Making This Mistake if You Want to Build a Resilient Freelance Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.

Working For Yourself

Do These 5 Things to Optimize Your Workspace

Whether you work at home, in an office, or at a co-working space…

Your workspace can have a huge effect on your focus, creativity, and productivity.

Fortunately, our favorite neurobiologist Dr. Andrew Huberman recently put together a short guide with 5 simple and science-based steps to optimize your workspace.

Check it out:

[READ]: 5 SCIENCE-BASED STEPS TO IMPROVE YOUR WORKSPACE

From The Copywriting Gig

Activate the “Sugarman Effect” to Get More Leads and Sales

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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  • The Growth Newsletter: Breaking down the tactics fast-growing startups use to grow. Step-by-step. For free. Every week.

Quote of the Day


“Success seems to be largely a matter of hanging on after others have let go.”

— William Feather

🎁 Beat the rush

Happy Friday! We live in strange times. Consumers are still shopping and job openings are at historic lows, but there are storm clouds brewing on the economic horizon. More on this in today’s Making the Rounds section.

Mentioned in today’s newsletter: Online shopping, time vs location flexibility, and the U.S. economy. Plus 13 genius tips to get more freelancing clients, the starting point for a healthy sense of work-life balance, and 5 rules not to break if you want to become a better writer.

Read time: 3 minutes and 55 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Online chatter about early holiday shopping up by 62%. A new study from Cision found consumers are talking about early holiday shopping even more than usual, with the entertainment vertical taking the top spot. What’s not clear yet is whether this reflects a gradual shift of the traditional holiday shopping window, or inflation and other economic concerns. Of course, like being forced to choose between pumpkin and key lime pie for Thanksgiving dessert, the best answer could be a little bit of both.
  • Is time flexibility more important than location flexibility to remote workers? New research from the Slack Future Forum says yes. The study found that employees with flexible schedules were 29% more productive and 53% more able to focus versus those with fixed schedules.
  • 4 reasons why the U.S. economy is in for a rough 2023. The economy continues to give mixed signals. But there are 4 key factors converging that could make 2023 a difficult year for consumers and businesses alike.

Working With Clients

13 Genius Tips to Get More Freelancing Clients

Need more clients?

Inflation may be up…

But so is demand for freelancers with high-income skills.

In fact, annual earnings by U.S. freelancers went up by $100M last year, totalling a whopping $1.3 trillion dollars.

And the party’s just getting started.

So if you’re a copywriter, media buyer, remote sales rep, funnel builder, or graphic designer…

Check out this article from our friends at AutoGrow to discover 13 tips to help you land more freelance clients in 2022 and beyond:

[READ]: 13 Genius Tips to Get More Freelancing Clients

Working For Yourself

A Healthy Work-Life Balance Starts Here

One of the hardest parts about working remotely is maintaining a healthy work-life balance. 

Because we don’t come with an off switch. 

So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door (if you have one), putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.

We’re not quite ready to go that far…

Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉

From The Copywriting Gig

Do Not Break These 5 Rules (If You Want to Become a Better Writer)

Writing is a deep skill.

You can spend an entire lifetime working on it and still have room to improve.

So no matter how long you’ve been in the game…

Here are 5 rules to help you write better.

RULE #1: Omit needless words

The Elements of Style was originally published in 1918.

Anyone who writes for fun or profit should read the updated version.

One lesson that’s just as relevant today is to “omit needless words.”

Bloat is the enemy.

Cut out everything that isn’t necessary.

RULE #2: Use the active voice

Writing for impact is different than writing for academia.

Powerful writers avoid the passive voice at all costs.

Instead, use declarations, active verbs, and direct commands to make your writing hit hard.

RULE #3: Read it out loud

If you’ve ever written a script before…

You know some things look great on paper but then sound terrible when you read them out loud.

Always read what you write out loud *before* you publish.

Find all the rough edges & choppy transitions, then smooth them out.

RULE #4: Vary your sentence length

All writing has rhythm.

Using the same sentence length over and over again puts people to sleep.

So mix it up.

Go for short, medium, then long.

Think about it like music and pay attention to how it sounds.

RULE #5: Don’t use a $5 word when a $2 word will do

If you want your writing to slap, avoid big words.

They turn people off.

Plus they clog up your writing.

Write to a 5th-grade reading level so more people can read & understand your message.

More readers = more reach, sales, and impact.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.”

— Andy Rooney

ICYMI:

💪 Brand boost

Happy Monday! Welcome back to The Gig — the daily morning memo for freelancers building profitable client businesses.

Mentioned in today’s edition: Google, Meta Quest Pro, Twitter, and Elon Musk. Plus 7 places to find clients, hidden benefits of incorporating your freelance biz, and the ultimate beginner’s guide to writing captivating leads.

Read time: 3 minutes and 42 seconds

Together with AdSkills

A Match Made in Direct Response Heaven

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Google will roll out logos and website names for mobile Search ads. The new feature, set to roll out in the next few weeks, will boost brand recognition for advertisers running Search ads.
  • Meta’s new VR headset will use eye tracking data for ad targeting. An updated version of Meta’s privacy policy reveals the new Meta Quest Pro will track eye movement to “help personalize your experience” — aka deliver targeted ads.
  • Twitter claims Elon Musk is under federal investigation for $44B takeover deal. The company made the statement in a court filing released last week after Musk’s team refused to hand over certain documents due to “investigative privilege.” A lawyer for Elon shot back by claiming that Twitter’s executives are the ones under federal investigation. Musk has until October 28 to close the deal, otherwise a new trial will be scheduled for November.

Working With Clients

WANTED: Freelancer Who Can Start ASAP

Cold outreach isn’t the only way to get clients.

There are thousands of businesses posting freelance jobs every day.

You just have to know where to look.

So if you’re looking to land more clients…

Check out these 7 platforms:

1) Upwork

2) Fiverr

3) Freelancer.com

4) Toptal

5) Guru

6) FlexJobs

7) LinkedIn

Remember: clients posting jobs on these platforms are looking to hire ASAP.

All you have to do is convince them you’re the one.

Working For Yourself

Hidden Benefits of Incorporating Your Freelance Business

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

The Ultimate Beginner’s Guide to Writing Captivating Leads

Ever struggled to write the first line of an ad or email?

Ever wished there was an easier way to write compelling hooks that suck the reader in and get them to consume your entire sales message?

If so, then we’ve got good news:

There is.

It’s called a “yes set.”

A “yes set” is a series of 2-3 questions designed to create psychological momentum by getting the reader to answer “yes” in their head.

They’re super quick and easy to write…

And the best part is, they prime the prospect to perceive your offer in a much more positive light.

So if you’re ever struggling with what to say in the first few lines of an ad, email, or sales page…

Give it a try next time and let us know how it goes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”

— Zig Ziglar

🐦 Profile CTRs

Happy Friday! If it’s been a long week, you’ll be thrilled to know today is National Dessert Day. We encourage you to celebrate with your crumpet of choice.

Mentioned in today’s edition: Twitter, TikTok, Profile Kits, and Focused Views. Plus the secret to winning in business, what goes through a prospect’s mind on a sales call, and applying Occam’s Razor to paid ads.

Read time: 4 minutes and 6 seconds

Together with AdSkills

When You’re AdSkills Certified, it’s All They Need to Know

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • Twitter launches Link Spotlight to strengthen profile CTAs. The new feature lets professional users add a button to their profile so they can drive more traffic from their Twitter profiles.
  • TikTok launches Profile Kits to allow users to spotlight up to 6 videos on other sites. Users will be able to integrate the new feature through link-in-bio platform Linktree. Inevitably, all roads lead to TikTok. And if that weren’t enough…
  • TikTok launches Focused Views ad placement that only charges advertisers for actual views. Similar to YouTube’s skippable video ads, the new format gives advertisers a way to squeeze more out of their ad budget by only paying for a view if it’s 6 seconds or more.

Working With Clients

Need More Leads? Do These 3 Things

Winning in business is all about momentum.

That’s why it’s so important to establish a consistent way to land clients.

Especially if you’re new to freelancing.

Now, there are three main channels you can use to get clients without spending money on ads:

1) Referrals & Word of Mouth

Referrals and word of mouth always make for the best clients.

They’re pre-framed to trust you because someone else has endorsed you or recommended you.

Which also increases your perceived value.

Asking existing clients for referrals (and potentially incentivizing them to do so with a referral fee or bonus) is a great place to start.

The only problem is, if you’re a new freelancer, you’re not really in a position to leverage this channel yet.

2) Cold Outreach

Cold outreach means sending messages to people you don’t know to see if they’d be interested in hiring you.

This is typically done via email or on social media.

But the problem with cold outreach is intent.

No one you reach out to has said they actually WANT what you’re selling.

So this is typically not the best option for new freelancers either…

Because the tools you need to convert cold prospects into clients (lots of credibility, testimonials and a bold, results-based promise) are not in your toolkit yet.

3) Freelance Platforms

Freelance platforms solve the intent problem.

Instead of going after ice cold prospects who may or may not even want the service you provide…

You’re targeting people who have demonstrated a need and are actively looking for the solution.

These are paying clients who are looking to hire someone ASAP.

That’s intent.

And if you’re a brand new freelancer, this is the best place to start.

Our weapon of choice is Upwork, but there’s plenty of others out there like Fiverr, FreeUp and Freelancer.com.

Pick one and go all in on it.

Working For Yourself

What Goes Through a Prospect’s Mind When They Get on a Sales Call

Ever heard of Jay Abraham?

He’s a legendary copywriter, consultant, and business owner who’s coached some of the biggest names across many industries, including Tony Robbins, Ramit Sethi, Daymond John, Eben Pagan, and many others.

He also coined a concept called the “Strategy of Preeminence”…

And if you’re a freelance service provider, implementing this simple yet powerful framework has the potential to transform your sales calls…

By eliminating neediness…

Reducing sales resistance…

And forcing prospects to sell themselves to YOU.

Here’s how it works:

Instead of focusing on your product or service and why it’s a great fit for the prospect…

Frame the conversation as a diagnostic tool to help them figure out what’s best for their specific situation… even if that means NOT working with you.

It may sound simple…

But this subtle shift can flip the script and remove sales pressure for the prospect.

And if you can demonstrate a deeper level of understanding of their fears, problems, and goals than anyone else…

Through authentic, empathetic conversation about their current situation…

Then chances are, they’ll be eager to work with you anyway.

Which means you won’t need to rely on fake urgency or fast action discounts to close the deal.

Plus the prospect will be more pre-framed to trust you and implement your solution.

From The Paid Ads Gig

Applying Occam’s Razor to Paid Ads

Ads not performing?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

  • CTR/CPC
  • Page speed
  • Landing page conversion rate

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Big breakthrough ideas often seem nuts the first time you see them.”

— Marc Andreessen

ICYMI: