Happy Wednesday! We’re compiling a list of all the useful AI tools we’ve come across for ideation, research, writing, and more. Got one you’d recommend? Hit reply and let us know.
Discussed in today’s edition: ChatGPT, remote jobs, Google, and the U.S. government. Plus the one value prop clients can’t resist, and a harsh reality for rookie media buyers.
Read time: 2 minutes and 39 seconds
Making the Rounds
- ChatGPT just passed the U.S. Medical Licensing Exam. The exam is broken into three parts, with second-year med school students reportedly spending hundreds of hours preparing for Part 1 alone. But our Lord and Savior ChatGPT has passed it without being trained on a medical dataset — although only by the skin of its teeth.
- Remote job postings disappear. The number of remote positions posted on sites like LinkedIn, Indeed, and ZipRecruiter have steadily declined over the past few months, as many bigger employers have gone back to the office.
- U.S. sues google over digital ad monopoly. The suit claims Google has “corrupted legitimate competition in the ad tech industry” even as competitors like Amazon and TikTok continue to carve out more market share each year.
Working With Clients
The One Value Prop Clients Can’t Resist
Let’s say you’re a biz owner who wants help launching a new high-ticket sales funnel.
At minimum, you need to hire:
- A copywriter
- A funnel builder
- A tech person to wire it up
If you want to run paid traffic to that funnel, then you’ll also need:
- A media buyer (to run your traffic)
- A creative expert (to help you create some bangin’ videos)
And what if you’re not comfortable selling over the phone?
Then you’re also looking for:
- An appointment setter
- And a remote closer
See what we’re getting at here?
Clients are often forced to hire a small army of contractors just to execute on a SINGLE idea.
And if you have any hiring experience…
Then you know it’s about as fun as sticking a fork in a socket.
If you’re looking for an easy way to stand out and deliver the kind of massive value that justifies big freelance fees…
Then start stacking high-income skills.
Because a copywriter who can also run traffic…
A media buyer who also does video creatives…
And a funnel builder who can also write copy…
… are all 10X more valuable to clients than any of their competitors who can only do one thing.
Even if it’s at a high level.
From The Paid Ads Gig
Harsh Reality For Rookie Media Buyers
AI may be the talk of the town these days…
But the truth is, it infiltrated social media platforms years ago.
And Facebook, Instagram, TikTok, and Google have been slowly pushing us to treat our ad campaigns like a brand new Tesla by letting the AI take the wheel…
Especially when it comes to choosing the placements where your ads are shown.
In fact, if you’re a rookie media buyer…
Automatic placements may be all you know.
But don’t be afraid to test manual placements — especially on Facebook and Instagram.
Some placements are simply higher-quality than others.
Now, depending on your offer…
You may find other placements (or even automatic placements) do just fine.
But exerting control over your ad placements is one of the easiest ways to cut down on wasted ad spend and increase your ROAS.
Plus it’s never good to become too dependent on AI.
So next time you’re launching a new campaign or ad set…
Limit your targeting to Feeds, Stories, and right-column only and let us know how it goes.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Graphic design – Gaming/collectible style cards
- Display Banner Graphic Designer
- Landing Page Copywriter & Sales Writing
- Build email marketing campaign
- Google Ads Account Optimization
- E-commerce Website Audit
NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
Quote of the Day
“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”
— Caterina Fake