🧑‍⚕️ ChatGPT, M.D.

Happy Wednesday! We’re compiling a list of all the useful AI tools we’ve come across for ideation, research, writing, and more. Got one you’d recommend? Hit reply and let us know.

Discussed in today’s edition: ChatGPT, remote jobs, Google, and the U.S. government. Plus the one value prop clients can’t resist, and a harsh reality for rookie media buyers.

Read time: 2 minutes and 39 seconds

Making the Rounds

  • ChatGPT just passed the U.S. Medical Licensing Exam. The exam is broken into three parts, with second-year med school students reportedly spending hundreds of hours preparing for Part 1 alone. But our Lord and Savior ChatGPT has passed it without being trained on a medical dataset — although only by the skin of its teeth.
  • Remote job postings disappear. The number of remote positions posted on sites like LinkedIn, Indeed, and ZipRecruiter have steadily declined over the past few months, as many bigger employers have gone back to the office.
  • U.S. sues google over digital ad monopoly. The suit claims Google has “corrupted legitimate competition in the ad tech industry” even as competitors like Amazon and TikTok continue to carve out more market share each year.

Working With Clients

The One Value Prop Clients Can’t Resist

Let’s say you’re a biz owner who wants help launching a new high-ticket sales funnel.

At minimum, you need to hire:

  • A copywriter
  • A funnel builder
  • A tech person to wire it up

If you want to run paid traffic to that funnel, then you’ll also need:

  • A media buyer (to run your traffic)
  • A creative expert (to help you create some bangin’ videos)

And what if you’re not comfortable selling over the phone?

Then you’re also looking for:

  • An appointment setter
  • And a remote closer

See what we’re getting at here?

Clients are often forced to hire a small army of contractors just to execute on a SINGLE idea.

And if you have any hiring experience…

Then you know it’s about as fun as sticking a fork in a socket.

So…

If you’re looking for an easy way to stand out and deliver the kind of massive value that justifies big freelance fees…

Then start stacking high-income skills.

Because a copywriter who can also run traffic…

A media buyer who also does video creatives…

And a funnel builder who can also write copy…

… are all 10X more valuable to clients than any of their competitors who can only do one thing.

Even if it’s at a high level.

From The Paid Ads Gig

Harsh Reality For Rookie Media Buyers 

AI may be the talk of the town these days…

But the truth is, it infiltrated social media platforms years ago.

And Facebook, Instagram, TikTok, and Google have been slowly pushing us to treat our ad campaigns like a brand new Tesla by letting the AI take the wheel…

Especially when it comes to choosing the placements where your ads are shown.

In fact, if you’re a rookie media buyer…

Automatic placements may be all you know.

But don’t be afraid to test manual placements — especially on Facebook and Instagram.

Some placements are simply higher-quality than others.

Such as:

  • Feeds
  • Stories
  • Right-column

Now, depending on your offer…

You may find other placements (or even automatic placements) do just fine.

But exerting control over your ad placements is one of the easiest ways to cut down on wasted ad spend and increase your ROAS.

Plus it’s never good to become too dependent on AI.

So next time you’re launching a new campaign or ad set…

Limit your targeting to Feeds, Stories, and right-column only and let us know how it goes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

— Caterina Fake

🦠 Guaranteed to go viral

Happy Tuesday! This is The Gig. We’re like the GPS for your freelance business, here to help you chart a direct course to the freedom and fulfillment you deserve.

Discussed in today’s edition: TikTok, U.S. banks, Microsoft and OpenAI. Plus a powerful reframe for anyone stuck in the wilderness, and if AI tools had their own Slack channels.

Read time: 2 minutes and 52 seconds

Making the Rounds

  • TikTok employees can make any post go viral. All they have to do is hit the “heating” button to guarantee a specific piece of content gets a certain number of views, according to documents seen by Forbes. We’ll bet the U.S. regulators reviewing the platform’s pending security deal were tickled pink when they heard that.
  • U.S. banks band together on new digital wallet. Seven American banks, including JPMorgan and Wells Fargo, are collaborating on a new digital wallet to compete with other wallet operators like PayPal.
  • Microsoft confirms new multi-billion dollar investment in OpenAI. Turns out the rumors were true: the Windows maker confirmed another “multi-year, multi-billion-dollar” investment in the company behind viral chatbot ChatGPT.

Working For Yourself

A Powerful Reframe For Anyone Stuck in the Wilderness

Entrepreneurship is a rollercoaster ride.

It can bring the highest of highs, but also the lowest of lows.

Lots of famous founders and inventors, like Reid Hoffman, Peter Thiel, James Dyson, and many more, failed repeatedly before finally hitting it big.

But tales of trials and tribulations don’t offer much comfort if you’ve hit rock bottom.

Or worse, if rock bottom has come up and smacked you in the face.

One of the reasons why is because we often struggle to find meaning in failure…

Ani It’s not until we’re well beyond them that their meaning reveals itself to us.

Like Steve Jobs once said, “you can only connect the dots looking backward.”

That’s why we enjoyed this recent interview with authors Tim Ferriss and Steven Pressfield.

Specifically, Pressfield talks about the importance of “time in the wilderness”…

And how this fundamental rite of passage shapes everyone in ways they often don’t realize.

So if you’re still stuck in a 9 to 5 you don’t like…

Or struggling to shift your freelance biz into high gear…

Give this episode a listen.

It provides some much-needed perspective from someone who didn’t score their first big win until age 52…

Yet still became (arguably) one of the most influential authors of all time.

Click here to check it out:

[LISTEN]: Steven Pressfield on Going from Truck Driver to Bestselling Novelist, Overcoming Self-Sabotage, Building Momentum, Dancing with the Muse, Turning Pro, and Letting Your Underground River Flow (#642)

P.S:

One of our favorite things about The Tim Ferriss Show is that transcripts are released with every episode.

So whether you want to go back and take notes after you’re done listening…

Or if you’d simply rather read the interview rather than listen to it…

You can find the transcript here.

Tools We Love

If AI Tools Had Their Own Slack Channels

Everyone’s high on AI these days.

And for good reason…

We’ve been blown away by ChatGPT’s potential for ideation and content creation.

But it’s not the only AI tool that’s caught our eye.

Another tool we’re loving is Bearly.ai.

It’s built on GPT-3 (also from OpenAI) and acts as a jack-of-all-trades.

Some of our favorite features include:

  • Asking it to summarize any piece of content (studies, long-form articles, 200-word blog posts, etc 😂)
  • Asking it to write the next line or graph of an email (to defeat writer’s block)
  • Asking to write copy from scratch using proven frameworks (PAS, AIDA, BAB, PPPP, etc)
  • Asking it to answer questions about a piece of text

This is just the tip of the iceberg.

Because Bearly.ai can do a whole lot more.

So if you’re looking to streamline your workflows and supercharge your productivity with AI…

Click below to check it out:

Try Bearly.ai for free today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“Teamwork is connected independence”

— David Cottrell

💻 4-day work week

Happy Monday! Welcome back to The Gig, your daily morning memo on how to build a lucrative freelance business.

Discussed in today’s edition: 4-day work weeks, Instagram, and Twitter. Plus how new freelancers can easily overcome this common objection, and one simple trick to sell anything to anyone.

Read time: 2 minutes and 59 seconds

Making the Rounds

  • Survey finds 91% of senior managers support 4-day work week. Recruiting firm Robert Half found a majority of senior managers in Canada support a Monday-Thursday work week. ¾ of workers surveyed also said they’d agree to work four 10-hour days just to get Fridays off.
  • Instagram launches new Quiet Mode feature. Do random IG notifications sometimes lead to you spending 30 minutes watching giant panda Reels when you’re supposed to be working? If so, you’ll appreciate Instagram’s new Quiet Mode: when it’s activated, all notifications are paused and anyone who DMs you will get an automated reply to let them know you’re busy. 
  • Twitter planning to reduce ad frequency. CEO Elon Musk said over the weekend that “ads are too frequent on Twitter and too big,” with fixes for both supposedly coming soon.

Working With Clients

How New Freelancers Can Easily Overcome This Common Objection

“If your guarantee doesn’t scare you, it’s not strong enough.”

This is a quote typically applied to clients (i.e those selling products).

But there’s no reason it can’t be applied to selling freelance services.

Especially if you’re just starting out or struggling to get traction.

Here’s why:

Without a laundry list of wins or an established track record…

One of the biggest objections clients will have is trust.

How do they know you’re legit? And that you’ll actually deliver what they asked for, on time?

They don’t.

They’re rolling the dice.

This is why a guarantee can help seal the deal when you’re brand new.

There are two main ways to frame a guarantee:

1) Money-back

2) Satisfaction

A money-back guarantee means you’re willing to give their money back, depending on certain criteria.

Meanwhile, a satisfaction guarantee implies you’ll continue working on the project till they’re satisfied.

Our recommendation:

Open with a satisfaction guarantee (which usually means unlimited revisions), and only pull out the money-back guarantee for a client you REALLY want to land.

If it seems like a good fit, and you’re confident in your ability to deliver…

The chances you’ll have to do 25 rounds of revisions or give their money back should be super low.

Then, once you’ve racked up a few wins…

You can retire this tactic and let your track record do the talking.

From The Copywriting Gig

One Simple Trick to Sell Anything to Anyone

Readability is essential to copy that converts.

It needs to read fast…

Use simple words any 4th-grader could understand…

And flow smoothly — to both the eyes and the ears.

But ultimately, readability is only one aspect of crafting a written sales message that resonates.

Another is…

Using metaphors and analogies to simplify abstract concepts.

Think of metaphors and analogies like the language of influence.

For example…

When you compare starting a new business to planting a seed or building a house…

You’re talking in terms everyone can understand.

The reader doesn’t need to grasp every little detail of how your unique business-building method works…

Because they have a visceral (and visual) understanding of the analogy.

And by simplifying the concept…

You’re simplifying what they have to “buy in” on before making a purchase.

Something many copywriters underestimate.

So next time you’re writing a piece of sales copy…

Don’t forget to punch it up with a solid metaphor or analogy that your target audience can relate to.

And if you’re struggling to come up with powerful imagery, here’s a pro tip: 

Use ChatGPT or GPT-3 to put together a list of potential metaphors and analogies for you.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.”

— Arianna Huffington

🔥 Startup sizzle

Happy Friday! Thanks to everyone who checked out the inaugural edition of our new marketing strategy video series, Inspector Lander. If you missed it, you can watch it here. And if you found it useful (or not), hit reply and let us know.

Discussed in today’s edition: Startups, ChatGPT, and Twitter. Plus what most freelancers be like once they finish the project, and losing sleep over lookalikes.

Read time: 2 minutes and 39 seconds

Making the Rounds

  • New business applications in the U.S. up 44% from 2019. Startups continue to sizzle, as over 5 million new businesses were birthed in the U.S. last year.
  • Job application written by ChatGPT beats out 80% of human candidates. The owner of a communications consulting firm slipped it in as part of a blind test for his recruiting team. Serious question: if the application was better, does this qualify as a pass or fail?
  • Twitter confirms 3rd-party clients got the banhammer. The official statement came via the company’s Dev account in a somewhat vague tweet. FWIW — 3rd-party client Tweetdeck is still operational, which CEO Elon Musk has previously said he supports.

Working With Clients

Once They Finish the Project, Most Freelancers Be Like

Clients aren’t mind readers.

So if you want them to know…

A) You value their business

B) You’re invested in their results (not just $)

C) And you’d be open to working with them again

Then say so by following up with them after you finish a project.

Most freelancers go radio silent once the last deliverable has been greenlit and the final invoice has been paid.

Don’t be like that.

Not only does following up signal you really care…

But it opens the door to upsell or cross-sell opportunities. 

There may be another project in the pipeline you’d be perfect for.

More importantly, it gives the client an opportunity to share feedback with you on how the project went from their perspective.

Which is valuable intel for anyone looking to work with bigger and better clients.

Moral of the story is…

Put a bow on every project, successful or not, by following up after it’s done.

From The Paid Ads Gig

Losing Sleep Over Lookalikes

If you’re familiar with Facebook ads, chances are you’ve heard of a “lookalike audience.”

This is where you upload a custom audience of people who’ve taken a specific action…

Like opted in to your email list…

Bought a low ticket product…

Gotten on a sales call with you…

Etc etc…

Then you tell Facebook to go and find people on the platform who “look” most similar to the audience you’ve uploaded.

Anyway…

This type of ad targeting typically does quite well.

But here’s a little-known tactic most media buyers don’t know about:

Testing stacked lookalike audiences.

What does this mean?

Let’s say you’re running a high-ticket course or consulting business…

Instead of testing a 2% buyer lookalike audience on its own, for example…

You might throw in a 2% buyer, 2% application submitted, 2% call booked, and 2% subscriber lookalike all into the SAME ad set.

(assuming you’ve got at least ~1,000 names in each source audience)

This gives the almighty algo much more data to play with…

And can (sometimes) lead to killer performance right out of the gate.

Now, like any media buying strategy, it doesn’t work every time…

But if you’re looking for new split-tests to run so you can scale up your ad account…

Give this one a try and let us know how it goes 💪

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

In Case You Missed It:

Quote of the Day


“It is surprising how much you can accomplish if you don’t care who gets the credit.”

— Abraham Lincoln

🎙️ Podcasting on TikTok

Happy Thursday! Our brand new marketing strategy section launches today. We are hella fired up about this, so be sure to check it out below. And hit reply to let us know if you find it helpful!🙂

Discussed in today’s edition: TikTok, Google, CNET, and ChatGPT. Plus 4 good reasons to track your expenses like a Siberian snow leopard, and the easiest way to position yourself as a marketing strategist.

Read time: 2 minutes and 27 seconds

Making the Rounds

  • TikTok launches new podcast feature. It allows users to keep listening to audio even after they switch out of the app, functioning just like a podcast or audiobook would. Audible and Spotify beware.
  • Google clarifies that AI content is allowed (as long as it doesn’t suck). With many publishers racing to deploy to ChatGPT and pump out more content, Google has made it clear that AI-generated content is allowed so long as it’s actually useful to readers. Speaking of which…
  • CNET forced to issue massive correction to article written by ChatGPT. The article originally stated someone could earn $10,300 in interest by depositing $10k into a savings account paying out 3% interest… when really, it turns out they’d only earn $304.53. Woops.

Working For Yourself

4 Good Reasons to Track Your Expenses Like a Siberian Snow Leopard

True or false:

If you got audited right now, you’d be digging through a stack of shoeboxes 3 years of unread emails trying to find all your receipts.

… ?

If you’re like most freelancers, chances are your expense records have more holes than a block of Swiss cheese.

Which is no bueno.

So here are 4 good reasons to track your expenses like a Siberian snow leopard:

1 – Maximize deductions and reduce your tax bill

2 – Protect yourself against a future audit

3 – Track profit margins accurately

4 – Price your products & services better

Bottom line is:

Keeping accurate records is part of treating your business like a grown-up.

Because if you want to build a business that pays you a life-changing income…

Running it off the back of a napkin ain’t gonna cut it.

Marketing Strategy

🕵 Introducing Inspector Lander 

One of the easiest ways to position yourself as a strategist is through an audit.

  • Copy
  • Funnels
  • Ad accounts
  • Landing pages
  • Etc etc

Put simply…

Being able to analyze any marketing asset and provide valuable feedback on how to improve it is a MASSIVE value-add for clients.

So…

On that note, we’re thrilled to announce the launch of a brand NEW weekly feature called…

Inspector Lander 🕵

Each week, you’ll get to watch over our shoulder as we dissect and deconstruct a landing page we’ve found out in the wild to help you become a better marketing strategist.

You’ll discover our simple framework for auditing any landing page, step-by-step…

And then see exactly how we craft impactful suggestions to optimize it.

If you’re ready to add a powerful new skill to your freelance skillset so you can confidently raise your rates and serve your clients at an even higher level…

Click below to check out the first episode:

[WATCH]: Inspector Lander #001: Micro Content Mastery

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

— Stephen King

😈 3X more powerful than ChatGPT?

Happy Wednesday! We often discuss the importance of transforming yourself from a specialist into a strategist. This means being able to offer valuable input on your clients’ business decisions, above and beyond any specific deliverable. 

And tomorrow, we’re launching a new weekly feature to show you exactly how to do that. We couldn’t be more excited. So keep your peepers peeled! 👀

In the meantime, here’s what we’re talking about today: Google, ChatGPT, Apple, and Twitter. Plus one word that should come to mind when clients think of you, and one crucial copy element you shouldn’t overlook if you want more conversions.

Read time: 2 minutes and 28 seconds

Making the Rounds

  • Google’s new PaLM AI may be 3X more powerful than ChatGPT. Well that didn’t take long: after issuing a “code red” in the wake of the release of ChatGPT, Google’s new PaLM language model is rumored to be 3 times more powerful than the internet’s favorite chatbot.
  • Apple is set to become one of the top 25 ad sellers in the world. With ad sales topping $1B in 2022, the iPhone maker has officially elbowed its way into the upper echelon of ad sellers. Special shout out to iOS 14 for kneecapping the competition protecting user privacy.
  • An inside look at Twitter’s life after Elon. If you’ve been following the Elon-Twitter story even half as closely we have, you’ll probably enjoy this story from The Verge with several inside accounts of what it was like at Twitter HQ after the deal closed.

Working With Clients

One Word that Should Come to Mind When Clients Think of You

Want to deliver even more value to clients?

Stop sitting on your hands.

Be proactive by identifying problems and proposing solutions.

For example…

  • Let’s say you’re a graphic designer and your client is struggling with a logo design. Ask them about their target audience, competition, and what message they want the logo to express. Then propose some options that check all the boxes.
  • If you’re a web developer who notices a high bounce rate. Instead of just building the website per the project brief, suggest changes like streamlining the navigation or adding live chat to improve user experience and increase conversions.
  • Or let’s say you’re a copywriter who’s realized the social media copy you’re writing isn’t getting much engagement. Instead of following the same approach,  research what kind of posts are resonating with their target audience and propose a new content strategy based on that.

Ultimately, the opportunities to add value for clients are virtually limitless..

The only real constraint is your creativity.

Start being proactive and you’ll soon find higher-paying projects flowing your way.

From The Copywriting Gig

Don’t Overlook This Crucial Copy Element If You Want More Conversions

High-level copy is silky smooth.

It reads fast.

Your eyes slide down the page faster than a panda rolling downhill.

Now, part of this comes from varying your sentence length and avoiding big words…

But there’s another aspect to readability that’s often overlooked:

Using contractions.

You see, not only does swapping out phrases like “should not” for “shouldn’t” make your copy read faster…

But it also makes it sound more conversational.

And the more conversational it is, the more likely it is to convert.

On the flipside, copy that doesn’t have any contractions in it often reads like it was written by an English Lord from the 1800s…

Making it feel more than a little out of place.

So next time you find yourself writing words that sell…

Put your copy into the metaphorical Hadron Collider and create as many contractions as you can.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“Writing for yourself is fun, and it shows. Writing for others is work, and it shows.”

— Morgan Housel

🤖 will chat 4 food

Happy Thursday! Today’s version is a little shorter than usual, as we’re hard at work on a new weekly content feature to help you master marketing strategy. Look out for that below the fold in next Thursday’s edition.

In the meantime, here’s what we’re talking about today: OpenAI, Meta, Google, Snap, and TikTok. Plus an inconvenient truth about productivity.

Read time: 1 minute and 54 seconds

Making the Rounds

  • OpenAI announces plans for ChatGPT Professional. The free lunch may soon be over for those currently using ChatGPT: OpenAI, the company behind the viral chatbot, announced plans to offset its “eye-watering” operating expenses with a paid version called ChatGPT Professional.
  • Meta is removing the ability to target teenagers by gender. Zuck and co. have been steadily reducing advertisers’ ability to target anyone under 18, which is now limited to age and location only.
  • Big Tech companies including Google, Snap, Meta, and TikTok face addiction lawsuit. Lawyers representing the plaintiffs argue that social media platforms are addictive by design and should be held legally responsible for their negative effects on younger users. We’ll be watching this one closely, as it would be a bombshell if proven in court.

Working For Yourself

An Inconvenient Truth About Productivity

When projects start piling up, it can be tempting to push harder.

But here’s an inconvenient truth about productivity…

Studies show that taking regular breaks actually helps you get MORE work done.

Now these breaks can be as short as 5 minutes or as long as 60 minutes…

And they can be anything from going for a walk…

Reading a book…

Or even just lying down with your eyes closed.

(aka “non-sleep deep rest” or NSDR)

Think of your brain like a rechargeable battery…

When you’re plugged in and working hard, you’re sucking up lots of juice.

And just like a battery, your brain needs time to recharge in order to function at its best.

When you give it that intentional recharge time, what you’ll find is…

Your subconscious mind is still working… even when you’re focused on other things.

In fact, it’s often unable to fully focus on the problem until you step away from it.

And it’s not until you take a break and then come back to it that the solution finally appears.

So next time you’re feeling stuck or burnt out… 

Take a break, step outside, and give your brain the chance to recharge. 

Your projects and deadlines will still be there waiting for you, but you’ll come back to them with a fresh perspective and renewed energy.

Just make sure to save the icy cold brew for the end of the day 😉

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day


“If you don’t risk anything, you risk even more.”

— Erica Jong

📸 Anti-Shop

Happy Wednesday! This is The Gig. We’re like a digital lighthouse, here to help you navigate the (sometimes) stormy seas of freelancing.

Discussed in today’s newsletter: Instagram, Microsoft, OpenAI, ChatGPT, and YouTube. Plus the unpleasant fate reserved for those afraid to network, and one key ingredient for paid ads that scale in 2023.

Read time: 2 minutes and 46 seconds

Making the Rounds

  • Instagram is deep-sixing the Shop tab. Users will still be able to shop products from Reels, Stories, and Posts, but the dedicated Shop tab is set to disappear at the beginning of February.
  • Microsoft looks to integrate ChatGPT into Word, PowerPoint, Outlook, and more. Why stop at Bing when you can integrate the world’s hottest chatbot into all your products instead? That’s what Microsoft is thinking as it plans to invest another $10B into OpenAI, the company behind AI models ChatGPT and GPT-3.
  • YouTube begins rev share with Shorts creators on February 1. Creators will need at least 1,000 subscribers and over 10 million Shorts views in the last 90 days to qualify for the Partner Program, where they’ll be able to earn 45% of ad revenue from their videos.

Working For Clients

The Unpleasant Fate Reserved For Those Afraid to Network

Doors don’t open themselves.

You need someone to open them for you.

So if you’re looking to land more clients…

Sharpen your entrepreneurial skills…

Get access to bigger and better opportunities…

And ultimately fast-track your freelance career to 6-figures and beyond…

Look to build connections with other people on social media.

This isn’t strictly about finding clients, either.

Building connections with other service providers (even ones who offer the exact same services you do) can empower you with knowledge that’s otherwise impossible to obtain.

  • Typical rates and fee structures to help you price yourself
  • Valuable insights from time in the trenches
  • What it’s like to work for Company X or Client Y
  • Uncommon strategies for marketing & growth
  • Etc etc

Of course, referrals always make for the best hires…

So having a strong network can easily lead to paying work as well if a client puts the word out.

Bottom line:

Getting paid to work in your PJs can be pretty frickin’ sweet…

But if you spend all day keeping to yourself…

You’ll never even know how many opportunities are passing you by.

From The Paid Ads Gig

One Key Ingredient For Paid Ads That Scale in 2023

Running paid ads without a 3rd-party tracking system is like driving a car blindfolded.

You might get to your destination eventually…

But you might also veer off the road and end up in a ditch.

Native tracking systems on platforms like Facebook and Google *used* to be fairly reliable before iOS 14…

But not anymore.

These days, you simply can’t rely on them to track your ad performance…

Even if you’ve got their Conversion API set up and firing properly…

And especially if you’re only spending $100-$200 per day.

So, what’s the solution?

Implementing a 3rd-party tracking system like Voluum, Hyros, or SegMetrics.

Now each one of these tools differs slightly in how they work…

But the core function of all three is STOP you from hemorrhaging valuable data… 

So you can make informed decisions to optimize and scale your ad campaigns.

As a bonus, Hyros and SegMetrics also reveal the entire customer journey so you can see…

  • The specific ad they clicked on
  • The audience and campaign they were in
  • Which emails they received, opened, and clicked
  • When they bought
  • How much they paid
  • Etc etc

They even use IP addresses to merge contacts who use a different email to buy..

Giving you a much clearer picture on how exactly people go from strangers to customers.

So if you (or your client) are serious about using paid ads to scale front-end acquisition…

Make sure you’ve got a 3rd-party tracking system in place.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“The world is a book and those who do not travel read only one page.”

— Saint Augustine

🤓 Unleashing creativity

Happy Tuesday! Today’s theme is creativity. Because no matter what service you provide, creativity is one of the biggest levers for boosting your productivity and finding more success.

And more importantly, we believe the information and tools freely available to anyone right now make this the most exciting time to be alive for creatives and knowledge workers.

Discussed in today’s newsletter: Inflation, Thailand, and Google Ads. Plus deconstructing the myth of the creative genius, and a public service announcement for anyone who depends on creativity to get paid.

Read time: 2 minutes and 43 seconds

Making the Rounds

  • Inflation will dramatically influence some people’s buying decisions in 2023. A new survey of 1,000+ adults in the U.S. found 44% of consumers plan to buy more low-cost brands this year, and 77% plan to do more comparison shopping before buying. Time to get those X vs Y articles going!
  • Thailand reverses course on vaccine passport requirement for tourists. The popular digital nomad destination had announced a new rule requiring proof of vaccination for entry into the country, but quickly backtracked after saying the rule would be “cumbersome and inconvenient.”
  • 6 Google Ads trends to watch this year. Most digital freelancing skills are dynamic, because the environments they’re applied in are constantly changing. And paid traffic is no different. So if you want to stay ahead of the curve, consider implementing these 6 things into your Google ad campaigns this year.

Working For Yourself

Deconstructing the Myth of the Creative Genius

Most people think creativity is genetic.

As in, you’re either a creative genius… or you’re not.

But like so many things in life, creativity can be trained if you understand how it works.

And if you’re interested in learning more about where your creative ideas come from…

As well as how to have a helluva lot more of them…

Check out Episode #103 of the Huberman Lab Podcast.

Inside, Dr. Andrew Huberman deconstructs the science of creativity with uniquely surgical precision.

Specifically: 

  • The two types of thinking involved in creativity
  • How to develop your ability to think creatively (even if you’re not a creative genius)
  • The role your mood plays in coming up with creative ideas
  • And a whole lot more

We took a TON of notes on this one.

Click here to check it out:

[LISTEN]: The Science of Creativity & How to Enhance Creative Innovation

Tools We Love

If You Depend on Creativity to Get Paid, Read This

Ever find yourself staring at a blank screen, struggling to come up with the right words?

Or trying to find the right combination of ads to hit your target audience?

Or trying to visualize a concept that’s stuck in your head?

If any of these sound familiar, then it’s time for you to meet ChatGPT.

Think of ChatGPT as the secret ingredient in your creative recipe. 

Just like how a pinch of salt can bring out the flavors in a dish, ChatGPT can help bring out the full potential of your ideas and projects. 

With its advanced language processing capabilities…

ChatGPT can assist with everything from generating copy and headlines to finding the perfect visual inspiration.

Plus, ChatGPT is free (for now) and super easy to use.

Imagine having a virtual creative partner by your side, ready to bounce ideas back and forth and help take your work to new heights.

So why wait? 

Start integrating ChatGPT into your creative process today.

P.S:

Don’t be afraid of AI – it’s here to make your life easier, not steal your job. 

Think of it as a helpful tool to enhance your work, not a replacement for your skills and talent. Embrace the future and see how ChatGPT can take your projects to the next level!

EDITOR’S NOTE: Yes, this entire post was written by ChatGPT.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

— Steve Jobs

🤖 Search results brought to you by ChatGPT

Happy Thursday! One mistake we’ve made in the past is trying to go from zero to hero in the first week of the new year. Sounds great in theory… not so much in practice. So this year, we’re focused on a slow but steady ramp-up instead of flooring it from Day 1.

With that said, we know plenty of freelancers who still struggle to shift into gear after the holidays are over. So if that sounds like you, then we’re confident you’ll enjoy today’s edition.

Here’s what’s on the docket: Microsoft, OpenAI, Twitter, ChatGPT, and Google. Plus the dark side of fixed price billing, one quick tip for “Swiss watch” consistency, and how to capture high-quality inputs in a single click.

Read time: 3 minutes and 27 seconds

Making the Rounds

  • Microsoft is planning to launch a new version of its Bing search engine supported by ChatGPT. The company’s $1 billion investment into OpenAI back in 2019 may be about to bear some major fruit: a search engine backed by ChatGPT could provide immediate answers to search queries instead of simply showing a list of links.
  • Twitter reverses ban on political advertising. After shutting down all political advertising 3 years ago, then losing a pile of a big advertisers in 2022, Twitter announced yesterday that “cause-based ads” are back on the menu.
  • Google’s CEO declares “code red” over ChatGPT. The 800-pound gorilla of search is clearly seeing the same thing Microsoft sees: the potential for ChatGPT to displace Google’s massive search business. Just how concerned are they? CEO Sundar Pichai is personally taking over Google’s AI strategy.

Working With Clients

The Dark Side to Fixed Price Billing

Billing per project instead of per hour is a massive unlock for any freelancer.

But if you want to maximize both work/life balance and profitability…

There’s one common pitfall you’ll want to avoid:

And that’s not knowing exactly how much time a given project will take you.

Here’s why…

If you don’t understand what the time cost is for writing a sales letter or building a webinar funnel or launching a Facebook ad campaign…

Then your pricing isn’t based on data…

Instead, it’s based on what “feels” right.

And this leads to one of two bad outcomes:

  1. Overscheduling yourself because you miscalculated how much you get done in a given time frame, or…
  2. Underpricing yourself because you think projects take less time than they actually do

Both are no bueno for any freelancer looking to create more leverage inside their biz.

So – what’s the solution?

Conduct a time audit.

Use a free time tracker like Clockify or My Hours for the next 30 days to see exactly how much time each task takes you.

Not only will this help you update your pricing so it accurately reflects the time you put in…

But it’ll also help you identify opportunities to streamline your workflow and become more efficient.

Working For Yourself

One Quick Tip For “Swiss Watch” Consistency

While we’re on the topic of efficiency…

Here’s another quick tip to make your performance at work more reliable than a Swiss watch…

Create an “end of day” routine.

This could include…

  • Writing out your to-do list for the next day
  • Tidying up your workspace
  • Clearing out your inbox
  • Etc etc

Bottom line is…

The routine tells your mind the day is over and it’s okay to “turn off.”

Something that’s essential if you work at home or remotely.

Plus it guarantees you won’t spend the first part of tomorrow playing catch-up.

Just make sure to get it done before you bolt out the door 😉

Tools We Love

How to Capture High-Quality Inputs in a Single Click

Struggling to keep track of all the articles, podcasts, newsletters, and YouTube videos you come across?

US TOO! 😅

Especially as we dive deeper into personal knowledge management…

And attempt to capture more of the high-quality inputs (books, podcasts, articles, etc) we come across.

That’s why we’ve recently started using Instapaper.

Think of Instapaper as your own personal digital filing cabinet. 

Between their app and Chrome extension, you can save and organize important links from anywhere in one place, making it super easy to find what you need, when you need it. 

No more hunting around for that one article you read a few weeks ago…

Because it’ll be right there at your fingertips.

But Instapaper isn’t just a place to store your stuff…

It also has a super sleek reading interface that makes it a joy to actually sit down and get through all that material. 

So not only will you be more organized, but you’ll also be more efficient.

Combine this with a time audit and a solid EOD routine…

And you’ll be more productive than a beaver after the sun’s gone down.

If you want to check it out, click here to create a free account today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day


“When the winds of change blow, some people build walls and others build windmills.”

— Unknown