Biden Archives - The Gig

Happy Friday! A new paper from the World Bank warns a global recession could be triggered with countries like the U.S., U.K., and Canada all tightening their fiscal policies at the same time.

And with inflation staying persistently high stateside while it climbs even higher across the pond, we may find out sooner rather than later. So on that cheery note, let’s get into it.

Mentioned in today’s edition: Amazon, Microsoft, and railroad workers. Plus a PSA for freelancers, 24 proven ways to make an extra $1k per month, and our next split-test.

Read time: 3 minutes and 34 seconds

Making the Rounds

Amazon launches Tailored Audiences email marketing program. The new free program lets merchants mail their customers through Amazon. It’s currently in beta, but the company aims to have it rolled out to all U.S. users by early next year.

Microsoft announces multimedia ads for Search. The product team over at Microsoft Advertising must be working overtime, because they’ve rolled out a slew of updates over the past few weeks. The latest is multimedia ads for Search: advertisers can now run ads that incorporate images and videos as part of their Search campaigns.
President Biden announces railroad strike averted. The deal was reached after a marathon 20 straight hours of negotiating, and will help keep goods from ecommerce websites like Amazon flowing.

Working With Clients

A Public Service Announcements For Freelancers Who Miss Deadlines

Want to know the easiest way to stand out as a freelancer?

Best part is, it’s got nothing to do with skills, experience, or track record.

All it takes is being able to manage yourself effectively.

By now, you’ve probably guessed it…

Don’t miss deadlines. Ever.

It sounds simple, we know — but trust us… getting your work in on time will instantly set you apart from the competition.

Don’t believe it? Try hiring a freelancer and see for yourself.

And if you find yourself struggling to hit deadlines you set…

Here’s what to do:

Do a time audit on your next project
Add 24-48 hours on top
Use that as your next deadline

Once you’ve got a grip on how long each task or project takes you on average…

You shouldn’t have any trouble hitting deadlines.

Working For Yourself

24 Proven Ways to Make an Extra $1,000 Per Month

Freelancing is one of the easiest side hustles to get started with.

There’s no overhead and you can spend as little or as much time on it as you want.

But once your freelance biz becomes your main hustle…

You may want to find a new side hustle to work on in your spare time.

We like to think of it this way:

Side hustles are stomping grounds for accelerating your skills.

Having skin in the game totally transforms the way you approach a project.

And if your end goal is to build something of your own…

It’s never too early to get started.

But there are a ton of options when it comes to picking a side hustle.

If you’re on the hunt for one that meets your criteria for both lifestyle and income goals…

Check out this article from Shopify:

[READ]: 24 Best Side Hustle Ideas to Make an Extra $1,000+ a Month

From The Paid Ads Gig

This Might Be Our Next Split-Test

Tracking pixels need to be “fed” lots of data to optimize.

It’s what makes them such a powerful marketing tool…

Because they get smarter and smarter over time.

Only problem is…

Since iOS 14, tracking pixels have gotten dumber.

Especially when they’re fresh out of the box and yet to be seasoned with hundreds or thousands of conversions.

And platforms like Meta and Google keep removing targeting options to stay out of trouble.

So here’s an unconventional way to feed your pixel better data:

Tell anyone who is NOT your ideal customer to leave the page immediately.

For example…

If you were a media buyer running ads to get clients…

You might place this line of copy on your opt-in form:

“If you are NOT a coach, consultant, or course creator spending at least 1k/day on ads, please leave this page immediately.”

Now, will this decrease your conversion rate and increase your cost per lead?

You bet.

BUT…

Your lead quality will improve dramatically.

And because you’ll only be feeding the pixel conversion data from smack dab in the middle of your target audience…

Your campaigns will be able to optimize much better over time as well.

So if you’re struggling with low quality leads…

Or simply looking for a new marketing experiment to run…

Give it a go and report back 😉

Together with AdSkills

Every Direct Response Company’s Biggest Turn On

Stacking high-income skills is the best way to become truly in-demand. And copywriting and paid ads make for a lethal combination most direct response companies would kill for. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.