⚠️ Crisis averted

Happy Friday! Here’s a fun fact to finish out the week: when volcanoes like Hawaii’s Mauna Loa erupt and molten lava is shot high up into the sky, lava drops often solidify into volcanic glass, which can then rain down on the surrounding area. 

This volcanic glass is named after Pele, the Hawaiian goddess of volcanoes, and usually takes one of two shapes: Pele’s hair (long, thin strands) and Pele’s tears (droplets).

Mentioned in today’s edition: Twitter, Apple, and BeReal. Plus the easiest way to make yourself look like an amateur when working with clients, the next best thing to an ‘off’ switch, and a 3-part framework from the godfather of persuasion.

Read time: 3 minute and 21 seconds

Making the Rounds

  • Elon says he and Apple CEO Tim Cook had “good conversation” after visit to Apple HQ. One Twitter crisis has seemingly been averted: CEO Elon Musk posted a video from Apple’s Cupertino HQ and indicated that he and Cook “resolved the misunderstanding” about Twitter being removed from the App Store. 
  • BeReal wins app of the year in Apple’s 2022 app awards. The filter-free photo app won app of the year in the iPhone category.
  • Twitter engineers working on design or software asked to move to Elon’s floor.  Musk has apparently set up shop on the 10th floor, and sent out an email on Tuesday asking anyone writing software or doing design to relocate for “dense and intense” work.

Working With Clients

The Easiest Way to Make Yourself Look Like an Amateur

One of the most efficient ways to communicate with clients is by recording screencast videos with tools like Loom or SnagIt.

Client work typically involves a lot of troubleshooting, walkthroughs, and back and forths…

So being able to send screencast videos makes collaborating a helluva lot easier…

And cuts down on the need for calls or meetings.

Asynchronous communication FTW 🙌

However, something important to keep in mind is how you sound.

Invest in a decent pair of headphones (or better yet, a proper USB microphone) to make sure you sound good in videos and on calls with clients.

You never know when your client may forward your video onto their friend, colleague, or boss to get their input…

And there’s nothing worse than having to watch or listen to someone go on and oooon with a crappy mic.

So don’t be that person 😉

Working For Yourself

You Don’t Have an ‘Off’ Switch, But Here’s the Next Best Thing

One of the hardest parts about working remotely is maintaining a healthy work-life balance. 

Because we don’t come with an off switch. 

So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door (if you have one), putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.

We’re not quite ready to go that far…

Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉

From The Copywriting Gig

A Simple 3-Part Framework From the Godfather of Persuasion

The godfather of persuasion wasn’t David Ogilvy, Claude Hopkins, or Eugene Schwartz.

It was Aristotle.

Here’s how to apply his 3 modes of persuasion to get more leads, customers, and sales:

MODE #1: Ethos

This means proving you’re a credible, trustworthy, & unbiased source of information.

Examples:

– credentials
– track record
– certifications
– endorsements
– media features

Establishing ethos lays the groundwork for a marketing message that people can trust.

MODE #2: Pathos

Evoking emotions like fear, greed, shame, envy, and hope is essential if you want people to take action.

Examples:

– claims
– stories
– promises
– deeper emotions
– unspoken desires

As the saying goes…

People buy on emotion, then justify with:

MODE #3: Logos

We want to think of ourselves as rational decision-makers.

That’s why having a strong logical argument is also important.

Examples:

– stats
– testimonials
– case studies
– functional benefits

Make the thing you’re selling the obvious *logical* decision.

And ultimately, your goal with any piece of sales copy should be to check all three boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

If you’re interested in personal development, growth, productivity, wealth creation, or business, you need to read The Curiosity Chronicle.

Written by entrepreneur and investor Sahil Bloom, The Curiosity Chronicle is filled with actionable, tactical insights you can immediately implement to improve your life.

Find out why 125,000+ high-performers rely on it to uplevel their health and wealth by subscribing here for free.

Quote of the Day


“Never surrender to the momentum of mediocrity.”

— Marlon Brando

In Case You Missed It

⚔️ Technobattle

Happy Wednesday! Mauna Loa, the world’s biggest active volcano, erupted on Monday in Hawaii for the first time since 1984. On the bright side, it appears to be a “mild” eruption so far (because apparently there is such a thing). 

No major flights have been delayed, an initial ashfall warning has since been cancelled, and officials say no property or residents are currently at risk of being BBQ’d by flowing lava. Fingers crossed it stays that way.

Mentioned in today’s edition: Twitter, Apple, Cyber Monday, and Post.news. Plus 3 signs you need to fire a client, pre-mortems vs pre-parades, and why not all leads from paid traffic are created equal.

Read time: 4 minutes and 51 seconds

Making the Rounds

  • Elon threatens to go to war with Apple. The Twitter CEO tweeted a meme indicating he was ready to go to war with the iPhone maker, claiming that Apple has paused most of its ads after spending $40M on the platform so far this year, and was even threatening to withhold Twitter from the App Store.
  • Cyber Monday sales top $12B in the U.S. Step side Black Friday, because there’s a new heavyweight champion in town. According to data from Salesforce, Cyber Monday sales shot up 8.3% year over year, topping Back Friday sales by $3B despite soaring inflation and a gloomy economic outlook. You know what they say: when the credit card has been bad, it must be punished.
  • New Twitter clone banks on micropayments as the future of news publishing. Post.news, a new social platform founded by former Waze CEO Noam Bardin, has 65,000 approved users and is aiming to monetize them via micropayments for news content. Translation: instead of paying for a monthly subscription to WSJ or Insider, on Post, you can pay a tiny fraction to read only the articles you want to.

Working With Clients

3 Signs You Need to Fire a Client

When you speak with a prospective client, you’re interviewing them as much as they’re interviewing you.

Most freelancers tend to forget this.

Specifically, you should be on the lookout for major red flags.

Here are 3 to watch out for:

1) Previous bad experiences

Most people have had bad experiences with hiring freelancers.

But if a prospective client goes on and on about all the terrible people they’ve hired in the past…

That’s a hard pass for us.

2) Unrealistic demands about availability

As a freelancer, you’ll typically be juggling multiple clients.

So new clients shouldn’t expect you to be available 24/7.

If they’re blowing you up on evenings and weekends…

Don’t stand for it.

3) They don’t pay on time

There’s nothing worse than having to hound someone to get you paid.

Especially if you’ve turned in your work as promised.

Timely payments create a sacred bond of trust between client and freelancer.

If they’re always late, let ‘em go 👋

Working For Yourself

Pre-Mortems vs Pre-Parades

One of the most difficult things about tackling big projects is balancing optimism with skepticism.

You don’t want to overlook any critical flaws…

But you have to believe it can be successful at the same time.

That’s why we’re such big fans of a technique we discovered in a recent interview with Tim Ferriss and investor Roelof Botha.

In case you haven’t heard of Roelof — and don’t worry – we hadn’t either — he’s the former CFO of PayPal and current Managing Director of Sequoia Capital, one of the oldest and most successful venture capital firms in the world, having invested in companies like Square, Instagram, Stripe, Airbnb, 23andMe, and many more.

Oh, and Roelof has personally generated over $1B in returns for investors at Sequoia through investments he’s led.

So he knows a thing or two about tackling big projects and being successful.

Anyway, onto the technique…

Well, it’s two actually:

The first is a “pre-mortem.” 

Before the project launches or goes live, imagine that it fails. Then ask yourself why.

In other words, if the project were to fail… why would that be?

The reframe here is that instead of wondering “what could go wrong?” you force yourself to get specific…

So you can map it out and do what you can to prevent it in advance.

The second is a “pre-parade.”

This is basically the opposite of a pre-mortem. The idea is to imagine “what if things go right?”

Then likewise, ask yourself why that is.

You see, many people lack the vision necessary to bet big and win…

Because they’re unable to picture exactly what could happen if things go right, and what that would mean.

Roelof and his team at Sequoia perform these two exercises before every investment they make.

And judging by their track record, it’s pretty damn effective.

From The Paid Ads Gig

There’s a Reason Why They Say Cocaine TikTok is a Hell of a Drug

Advertisers have lots of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

And that doesn’t even factor in other sources like native ads or push ads.

Now some ad platforms are more popular than others…

Like TikTok, for example.

But what many media buyers and entrepreneurs don’t realize is:

Different platforms produce different kinds of leads.

Case in point:

TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Why?

Because the platform is built on short-form content.

It’s impossible for those leads to get as much context as on other platforms like Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Featured Newsletter

The Daily Upside is a free business newsletter that covers the most important stories in business in a style that’s engaging, insightful, and fun.

Traditional investment news is littered with jargon and filled with fluff. But The Daily Upside peels out the insights and peppers them with A+ memes and GIFs so you can stay above the fray.

Plus it’s completely free, and you are guaranteed to learn something new every day.

Click here to sign up today.

Quote of the Day


“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”

— Joyce Meyer

In Case You Missed It:

⚔️ Apple vs Meta

Happy Thursday! If you’re enjoying the newsletter, please consider sharing it with a friend. Word of mouth always makes for the best marketing. Plus when you use your unique share link at the bottom of today’s email to refer someone, you’ll unlock rewards to help you land more clients and grow your business.

Mentioned in this edition: Apple, Meta, TikTok, Elon Musk, and MrBeast. Plus the most important factor in client retention, 8 ways to bulletproof your personal finances, and the simplest way to map out new funnels.

Read time: 3 minutes and 13 seconds

Making the Rounds

  • Apple carves out a slice of Meta’s ad revenue. The iPhone maker recently updated App Store terms to require an in-app purchase for boosted posts on platforms like TikTok, Facebook, and Instagram.There’s a reason they say things can always get worse. On a related note…
  • Elon says Apple’s 30% cut of in-app purchases is “definitely not ok.” Twitter’s soon-to-be new owner recently tweeted that “Apple’s store is like having a 30% tax on the Internet.” Assuming his deal to buy Twitter closes this Friday (which it has to, unless he wants to go to court), Meta may soon have a new ally in the fight against Apple’s business practices.
  • MrBeast is looking to become a billionaire. The popular YouTuber is aiming to raise $150M in venture capital (at a valuation of $1.5 billion) to fund expansions into restaurants, consumer products, and merch. Fun fact: his new snack business called Feastables generated $10M in revenue in just its first few months.

Working With Clients

Nail This One Thing and You’ll Never Struggle to Retain Clients

Client success can be boiled down to one thing:

Learning how to manage expectations.

It’s the bedrock that long-lasting relationships are built on.

Here are some tips to help you to do it better:

  • Be transparent about the process
  • Offer multiple options or strategies
  • Set deadlines with wiggle room
  • Overcommunicate
  • Avoid getting carried away with too much excitement or enthusiasm 

And if a client is eager to pursue their own strategy instead of the one you’ve suggested…

Make the potential risks clear.

Explain that it’s your job as the expert to speak up.

Then establish clear criteria to determine whether the strategy is successful or not.

If it pans out, they’ll appreciate you pushing forward despite disagreeing.

And if it doesn’t, they’ll respect your judgment for being right.

Win-win.

Working For Yourself

8 Ways to Bulletproof Your Finances In Case of a Recession

The U.S. has had two straight quarters of contracting GDP.

That’s one definition for a recession.

Today’s report on GDP for Q3 may buck that trend and show a modest amount of rebound growth.

So there’s still debate about whether we’re already IN a recession…

But experts agree the worst is yet to come.

2023 is shaping up to be a rough year economically.

And as a freelancer who may not have a steady paycheck to count on like everyone else working a 9 to 5…

It’s important to be proactive about your personal finances.

Check out this article from our friends at Business Insider to discover 8 ways to bulletproof your finances before 2023:

[READ]: 8 Ways to Bulletproof Your Finances In Case of a Recession in 2023

Tools We Love

It’s Not Exactly Rocket Science (But it Sure Does Feel Like It Sometimes)

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

And unless your client’s a seasoned direct response marketer…

It’s easy to get bogged down trying to explain it to them.

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Other Reads You’ll Enjoy:

Good newsletters are hard to find. Here are a few of our favorites:

  • 1440 Media: Daily news designed to be the fastest way to an impartial point-of-view.
  • Blinkist: Powerful ideas in 15 minutes.
  • Smartr Daily: The Web’s most valuable articles on productivity, wisdom, and ‘smartr’ living.

Quote of the Day


“We all make choices, but in the end, our choices make us.” 

— Ken Levine

ICYMI:

🙈 Lockdown in the metaverse

Happy Tuesday! Welcome back to The Gig, the private daily email helping freelancers build profitable client businesses.

Mentioned in today’s newsletter: Horizon Worlds, Apple, Google, The OG App and high-earning consumers. Plus a luxury you should be able to afford in your freelance business, how to get rich in the new economy, and a simple time-saving hack for just $3.33/mo.

Read time: 3 minutes and 8 seconds

Making the Rounds

  • Horizon Worlds placed on “quality lockdown.” Mark Zuckerberg’s mission to conquer the metaverse has met with a few bumps in the road. The latest is that Meta’s VR platform, Horizon Worlds, is apparently so buggy that employees won’t even use it.
  • High-earning consumers are still shopping for the holidays, they’re just doing it earlier. According to new research from the National Retail Federation, 44% of those earning over $100,000 say it’s better to buy gifts now, as they expect inflation to continue driving prices up through till the end of the year.
  • Apple and Google ban The OG App from their respective app stores. The OG App promised users an ad-free and suggestion-free Instagram feed. But after attracting 25,000 downloads, the app has been removed by both Apple and Google for violating Instagram’s terms of service. We’ll file that one under painfully obvious “somewhat predictable.”

Working With Clients

Is This a Luxury You Can Afford in Your Freelance Business?

One of the most controversial freelancing topics is whether to work for free or not.

As a wise man once said, “if you’re good at something, never do it for free.”

But on the flip side…

How are you supposed to land clients with no experience?

It’s a tricky situation. And one that’s more nuanced than most make it out to be.

So here’s our take on the subject:

  • You should never lie about how much (or little) experience you have to a prospective client.
  • The biggest objection most clients have when hiring new freelancers is experience.
  • The easiest way to overcome that objection is to work for free.
  • One way to split the difference is to prepare custom sample pieces and include them in your proposal. This way, you can demonstrate your competence without doing the entire project for free.
  • Be strategic about who you prepare custom samples for. If it’s a big client with lots of potential opportunities for you, then it’s probably worth it. If it’s a brand new solopreneur with nothing more than a blog and a Stripe account, then probably don’t do it.
  • Any work you do for free should be limited in scope.
  • There are bad actors out there who may try to exploit you, so use your judgment and trust your gut.

Bottom line:

Most new freelancers would be better served by checking their ego and working for free to get their foot in the door with legit clients and companies.

Whatever dollar amount you’re getting your knickers in a twist about is likely going to be small potatoes in the long run.

So don’t sweat it.

And focus on doing whatever you can to prove yourself to quality clients.

Working For Yourself

How to Get Rich in the New Economy

The rules of the game have changed

Titans of industry like Andrew Carnegie, J.P. Morgan, and John D. Rockefeller built their fortunes on steel, oil, and manufacturing…

But today’s titans compete for a totally different resource.

In his latest Youtube video, CEO of Acquisition dot com Alex Hormozi reveals what this new “currency” is and how you can leverage it to get ahead in the new economy.

Check it out:

Get Rich in the New Economy [2022]

Tools We Love

Try This Simple Time-Saving Hack For Just $3.33/Mo

Ever find yourself retyping or copy-pasting the same thing day after day?

Whether it’s messages to prospects, colleagues, or clients…

Document templates…

Daily reports….

Or even usernames and passwords…

Truth is, all that time spent typing adds up.

That’s why we’re big fans of TextExpander.

TextExpander lets you set up shortcodes and abbreviations to save time on stuff you type.

Once you set it up, all you have to do is type in your shortcode, and TextExpander will automatically paste your text for you.

For just $3.33 per month, we can’t think of a better way to start buying back your time.

Learn more about how to save time with TextExpander.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“The activities you are most afraid of are the activities that can cause a breakthrough in your success. Step into them.”

— Darren Hardy

ICYMI:

🐦 Elon blinks first

Happy Wednesday! Surprise, surprise: NASA’s ill-fated Artemis I rocket launch has been delayed yet again, this time till November. Moral of the story: if you struggle to hit deadlines and work within an allotted budget, there may be a future for you in space.

Mentioned in today’s edition: Twitter, Elon Musk, Tim Cook, Microsoft, and Netflix. Plus why it pays to know someone, a simple trick to avoid putting out sloppy work, and one thing to do before you launch ads.

Read time: 3 minutes and 31 seconds

Together with AdSkills

No Ad Platform Can Escape Them

New ad platforms crop up all the time. And having first mover advantage can often lead to massive profits. But mastering the ins and outs of each new ad platform takes time and money. That’s where AdSkills comes in. Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and run profitable traffic at scale across every ad platform from Google and Facebook to TikTok, Native, and more.

Plus, as an AdSkills member, you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking to partner with top-tier businesses and make more money per client, click here to try a free AdSkills class today.

Making the Rounds

  • Elon Musk backs down, agrees to buy Twitter for $44B. The Tesla and SpaceX CEO has been playing a game of high-stakes chicken with Twitter as their court date approaches. But now it seems like he’s prepared to accept defeat and close the deal on his original terms.
  • Apple CEO Tim Cook questions the metaverse. Can the metaverse possibly live up to all the hype around it? Tim Cook’s not so sure. At least, he’s unsure the average person even understands what the metaverse is. Not that this has stopped him from investing heavily into augmented reality, with rumors of an Apple AR/VR headset coming in 2023.
  • Analysts expect Netflix will generate $1.7 billion in yearly ad revenue by 2025. The streamer’s new ad-supported tier, currently being spearheaded by Microsoft, is expected to launch later this year with high hopes. For context: Netflix brought in $29.69 billion in revenue in 2021. So the revenue lift is a drop in the bucket. But the company hopes a lower price point will breathe life back into subscriber growth.

Working With Clients

It Pays to Know Someone

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee. 

Bottom line is:

Business owners usually have other friends that are business owners.

Plus referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Not to mention everyone likes to have a guy or gal to recommend.

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.

Working For Yourself

When Another Freelancer Asks What the Difference is Between Cold Traffic and Warm Traffic

If you’re a freelance service provider…

Learning new things is essential to staying competitive:

  • New marketing strategies
  • New ad platforms
  • New skills
  • Etc

But don’t let shiny objects distract you too much…

Make sure to review the basics of your profession at least once per year.

We’re willing to bet you’ll be surprised at just how much you’ve forgotten.

And while marketing and advertising are two dynamic industries in constant flux…

The fundamental principles still apply.

There’s no excuse for getting sloppy.

So if it’s been a while since you re-read Breakthrough Advertising, The Ultimate Sales Letter, or any of your favorite business books, carve out some time this month to review them.

From The Paid Ads Gig

Do This One Thing Before Launching New Ad Campaigns

Mobile devices make up about 50% of all internet traffic.

And when it comes to running ads on paid social, that number is closer to 80%+.

That’s why it’s so important to preview ads and landers on mobile before you launch.

Because what looks great on desktop can become a nightmare on mobile.

Always review:

  • Font sizes & spacing
  • Image/video sizes
  • Button sizes
  • Load time

There’s nothing worse than seeing a key part of your image or video is cut off in certain ad placements.

Or that your page won’t even load.

And most page builders give you the ability to set up different displays for desktop and mobile.

So take advantage of it.

In fact, you should probably build your page for mobile first, then adjust it for desktop.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”

— Joyce Meyer

ICYMI: