💊 Swallowing the poison pill

Happy Monday! We hope you enjoyed some quality time with friends and family this weekend. We’re still recovering from a boozy Easter brunch and bottomless mimosas. But our headache’s probably not as bad as the one Twitter’s board has.

On that note, here’s what’s happening…

Digital Marketing News

  • Twitter adopts “poison pill” to fend off takeover bid. Translation: the board has taken steps to make it much more expensive (but not impossible) for Elon to buy Twitter. Time for Plan B, it seems.
  • New social media app takes Gen Z by storm. Downloads for new app BeReal have surged 315% so far this year. What is it? BeReal gives you two minutes to post once per day with a photo from both your forward and back-facing cameras. No filters or special effects. And you have to post your BeReal before you can see anyone else’s. Something tells us they’re not in a hurry to introduce ads in the feed.

  • Spotify gaining a monopoly on podcast ad analytics? That’s what some industry insiders are saying to Marketing Brew. With Spotify having acquired both Podsights and Chartable, there aren’t many third-party measurement options left. Let’s hope their reporting is still more reliable than Facebook’s Ads Manager.

Working With Clients

Simple Trick to Snuff Out Low-Quality Clients

Avoiding bad clients is just as important as finding good ones. So here’s a simple trick to filter out the schmucks:

Ask for a deposit up front.

It can be 25%, 50%, or even 100%. Use your judgment, of course. But the more established you are, the more you should be asking for up front. Because most people worth their salt don’t work for free. 

And if a prospective client scoffs at the idea of putting down a deposit, that’s your cue to say “k thx bye” and move on to the next one.

Working For Yourself

Spotted: A Day in the Life of a Digital Nomad

If you’ve been dreaming of working from a beach in Bali, here’s a quick tip that could save you a lot of hassles and headaches:

Do a short test-drive (1-2 weeks) before you commit to a long working trip (1-3+ months).

It may look glamorous on Instagram…

But working from exotic locations while everyone else is in vacation mode can be pretty tough. And staying up late to take client calls when you’d rather be sipping pina coladas by the pool is no fun either.

So we recommend you give it a try it for seven days before you take off for six months. 

From The Copywriting Gig

The ABCs of Silky Smooth Sales Copy

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.

Quote of the Day

“The world breaks everyone and afterward many are strong at the broken places. But those that will not break, it kills.”

Ernest Hemingway