👀 Surveillance advertising

Happy Wednesday! We’ll be off tomorrow for American Thanksgiving and back in action on Black Friday. 

Mentioned in today’s edition: Meta, Twitter, and PayPal. Plus how to gracefully terminate a client relationship, the pros and cons of incorporation, and 4 characteristics of an irresistible offer.

Read time: 3 minutes and 1 second

Making the Rounds

  • Meta sued in the U.K. for “surveillance advertising” practices. The suit filed at London’s High Court alleges that Meta is violating GDPR by harvesting personal data to serve targeted ads, aka operating their business.
  • Elon announces Twitter is ready to hire again. After laying off close to 5,000 of its 7,500 employees, Elon told those remaining that the company is now ready to hire for roles in sales and engineering.
  • PayPal study finds 1 in 4 consumers are returning more of the stuff they buy. Shoppers cited inflation and other economic pressures as reasons for returning a higher percentage of their purchases.

Working With Clients

How to Gracefully Terminate a Client Relationship

Not all client relationships have a happy ending.

If you’ve got a client who’s blowing you up with emails, DMs, and voice notes…

Hammering you with urgent requests that ignore your clearly-stated boundaries…

And implying that nothing you do is up to snuff…

It’s probably time to let them go.

But how, exactly? What’s the best way to fire a client?

Well, for starters, it’s never easy…

Even if you’re secretly wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ

– I hope you’ve gotten some good value from our time together

– Happy to get on a call to discuss if need be

– Still believe in your mission/product

– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.

Working For Yourself

Naming the Business Might Be Our Favorite Part

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer

From The Copywriting Gig

4 Characteristics of an Irresistible Offer

Want to learn a simple trick to sell more stuff?

There are 4 main “triggers” that make us want to buy something:

  • New
  • Fast
  • Cheap
  • Easy

So if you can position your offer in a way that implies all of the above…

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers, light bulbs, or lead generation.

Because we’re hardwired to want things that check all four boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“You can’t wait for inspiration, you have to go after it with a club.”

— Jack London

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