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Discussed in today’s newsletter: Google, Meta, Amazon, Gen Z, and TikTok. Plus what to say when your invoice doesn’t get paid on time, 5 simple self-care tips to supercharge your productivity, and matching copy to your customers’ consumption patterns.
Read time: 2 minutes and 28 seconds
Making the Rounds
- Google and Meta will continue losing ad market share in 2023. The longtime industry heavyweights are struggling to compete with both Amazon and TikTok surging coming into the new year.
- Gen Z is changing the narrative on resume gaps. Historically, resume gaps have always been a red flag. But employers’ perspectives may be changing thanks to Gen Z.
- TikTok creators now able to restrict short-form videos to adults only. The 18+ age-limit feature used to be available only for live videos, but now the company has opened it up to include short-form videos.
Working With Clients
What to Say When Your Invoice Doesn’t Get Paid On Time
Looking to get paid on time?
Make sure to set clear payment terms on and invoice clients on time.
Now we know this sounds obvious, but…
Most freelancers (especially new ones) are uncomfortable having an explicit term about compensation.
Your client will take their cues from you.
So it’s up to YOU to make it clear how and when you’d like to be paid.
Otherwise, you’re communicating that it’s not a priority.
So if you want clients to pay on time, every time…
Don’t wait for them to read your mind.
Make it crystal clear, up front, just like when you had to ask Mom and Dad for your allowance.
Working For Yourself
5 Simple Self-Care Tips to Supercharge Your Productivity
With the holidays officially in the rearview mirror…
We hope you’re feeling as rested and refreshed as we are.
But if you want to keep it that way…and AVOID struggling with burnout as the new year kicks into high gear…
Here’s how to make self-care a priority in 2023:
1 – Avoid sugar and processed foods during the day
2 – Aim to get at least 5,000 steps per day
3 – Get at least 8 hour of quality shut-eye
4 – Experiment with non-sleep deep rest (NSDR) daily to stimulate creativity
5 – Write down 5 things you’re grateful for at the end of each day
By incorporating these simple habits into your daily routine…
You’ll be able to keep the good vibes going so you can hit more deadlines, land more clients, and grow your income in 2023.
From The Copywriting Gig
Matching Copy to Your Customers’ Consumption Patterns
Sick of seeing huge walls of text that are super tough to get through?
So is everyone else.
If you’re writing copy for a landing page or sales letter…
Use subheads to create a “skimmable track” for your readers.
This is actually how most people consume longer-form writing these days…
They skim the page from top to bottom first, to see if anything piques their interest…
And then if something does catch their eye, they’ll often scroll back up to read it from the start.
Always aim to write your subheads so they communicate all the key points of your sales message…
That way, even if someone skims the page faster than a T-Rex at a vegan restaurant…
They’ve still got all the info they need to convert.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Graphic and Web Design
- Corporate Sales Flyer
- Short ~150 word email copyright for Crystal App
- English Copywriter for Online Course Creators
- Google Shopping Ad Audit
- Social Media Advertising for an IT Services Firm
Quote of the Day
“Life is a progress, and not a station.”
— Ralph Waldo Emerson